
Asha Olumide

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About me
Client Relationship Manager @ TRIDAN BUSINESS CONCEPTS LIMITED | Key Account Management, CRM
Education

Lagos State University
2006 - 2011Bachelor's degree English Language and Literature, General 2nd Class Lower Division
University of Hull
2022 - 2023Master's degree Marketing/Marketing Management, General
Experience

Mutual Benefits Assurance Plc.
May 2013 - Mar 2014• Marketing to rein in new customers• Generating risk asset• Maintaining customer relations• Following up on risk asset• Preparing of annual, monthly & weekly reports Priming of ATM Debit Cards ATM Accounts Reconciliation Resolving of ATM Disputes Distribution of Cards Giving weekly ,monthly and annual reports
Head of Unit /Branch Manager Mushin Branch
Dec 2013 - Mar 2014Senior Banking Officer E -Bussiness
May 2013 - Dec 2013

DealDey Limited
Mar 2014 - Sept 2014Account Manager• Owned the enrolment and sourcing of new merchants – function as their primary point of contact for sales, support and any other related issues• Proper communication of the value propositions of buying and selling online and more so as it relates to the Nigerian e- commerce ecosystem• Management and deployment of retailer acquisition tools, updating and maintaining analytics based acquisition reports• Responsible for developing Merchant acquisition strategies and maintaining acquisition trackers on processes and procedures• Marketing to bring in new merchants• Maintaining customer / merchant relations• Scouting for new business opportunities• Acting as liaison between Dealdey and merchants Show less

Jumia Nigeria
Sept 2014 - Sept 2015Vendor ManagerTasked with creating a customer-focused category strategy to grow sales, profit, and market share. I was responsible for building a broad base of profitable merchant/vendor partnerships through complete vendor life cycle management from vendor acquisition through incubation to development and exit stages.Responsibilities:• Strategy: Developed a customer-focused category strategy to drive sales, profit, and market share growth.• Vendor Management: Built and managed profitable merchant/vendor partnerships, overseeing the complete vendor life cycle.• Vendor acquisition: Executed vendor acquisition, incubation, and development strategies to ensure sustainable and profitable relationships.• Optimization: Led exit strategies for vendors, optimizing the overall effectiveness and profitability of the vendor portfolio.Achievements:• Expanded supplier and vendor partnerships by identifying, prospecting, and recruiting new entities while enhancing existing relationships.• Provided comprehensive education and training to suppliers and vendor partners, empowering them to proficiently utilize Jumia tools and optimize their business.• Effectively managed a portfolio of 50 suppliers and vendor partners, ensuring adherence to defined service level agreements (SLA) and revising baselines based on performance metrics.• Contributed to the establishment of profitable supplier partnerships through active participation in key campaigns and initiatives. Show less

Mumsfave.com
Sept 2015 - Mar 2016Procurement ManagerI specialized in sourcing high-quality baby brands from both local and international suppliers. This involves liaising with suppliers to acquire desirable brands and negotiate the best prices. I managed a database of over 100 suppliers and actively sought to expand the network. I negotiated with suppliers and vendor partners to secure better pricing, exclusive deals, and promotional opportunities during targeted sales and growth periods.Responsibilities:• Specialized in sourcing high-quality baby brands locally and internationally.• Liaised with suppliers to acquire desirable brands, negotiating optimal pricing.• Managed a database of 100+ suppliers, actively expanding the network.• Negotiated with suppliers and vendors for better pricing, exclusive deals, and promotional opportunities during targeted sales and growth periods.Achievements:• Successfully managed SKU costs and retail prices, driving revenue and enhancing profit margins.• Cultivated and maintained strong relationships with key stakeholders, including procurement, finance, production, and inbound teams.• Collaborated closely with vendors, internal operational departments, and stakeholders to promptly resolve product and supply-chain queries.• Achieved operational success by ensuring effective coordination among various teams, contributing to streamlined processes and enhanced customer satisfaction. Show less

EXP Marketing Nigeria
Mar 2016 - Apr 2021Led the creation of experiential concepts for BTL and ATL marketing, specializing in events and activations. I oversaw the planning to execution of various activations, including events, sponsorships, and sampling initiatives. Monitored competitor activities to stay abreast of market trends. Prioritized client requests, communicated effectively with stakeholders, and identified new sales opportunities through up-selling and cross-selling strategies to strengthen client relationships. Responsibilities:• Strategy: Developed experiential concepts for BTL and ATL marketing, focusing on events and activations.• Campaign Management: Supervised activations from planning to execution, including events, sponsorships, and sampling initiatives.• Competitive insight: Monitored competitors to stay abreast of market trends and strategies.• Client management: Prioritized client requests, managed stakeholders, and proactively identified sales opportunities, implementing up-selling and cross-selling strategies to strengthen client relationships.Achievements:• Engineered consumer-centric strategies and growth initiatives, propelling clients to surpass their objectives.• Successfully managed a prestigious portfolio of brands, including Heineken, Hennessy, Pampers, Coca-Cola, Schweppes, Jack Daniels, Macallan, Pfizer, and Nigerian Stock Exchange and more.• Orchestrated impactful trade shows, brand events, and product sampling, elevating brand visibility and market presence.• Achieved remarkable success in coordinating roadshows, contributing to heightened brand engagement and market impact.• Led and participated in team building activities to boost team spirit and effectiveness, creating a great company culture. Show less In my role, I establish effective manufacturing strategies with the supply base to ensure uninterrupted supply, minimize inventory, and improve quality. I work closely with suppliers to reduce poor-quality products and maintain communication with stores and designated suppliers for efficient inventory management. Cost reduction strategies are a priority to increase profitability. I analyze RFQs, RFPs, and bids for projects, fostering partnerships and alliances with suppliers to lower costs and enhance operations.Select Achievements:I oversaw logistics and supply chain processes, engaged new suppliers, and ensured timely payments. Budget creation, review, and analysis were part of my financial management responsibilities. I coordinated purchase requests and briefed suppliers while organizing production meetings for seamless event outcomes. Business review analysis and budget tracking are essential for project accounting. I handled artist and Influencer engagement and management, sourced extensively, and assist in managing multiple brands. My expertise spans trade shows, events, brand support, product launches, and sampling. Show less
Account Manager-Client Engagement Service
Jan 2018 - Apr 2021Procurement Manager
Mar 2016 - Jan 2018

IMC NG
Apr 2021 - Nov 2021Senior Account MnagerI managed client accounts as the main contact, leading integrated strategies across channels and fostering innovative ideas. Maintained regular communication for a minimum 90% execution of activities. Oversaw team performance, implemented training for high performance, and led quarterly brand reviews, collaborating on annual plans with clients.Responsibilities:• Client management: Managed client accounts, serving as the main point of contact.• Brand management: Led fully integrated strategies across advertising, digital platforms, events, and customer engagement channels.• Team Building: Prioritized inter-functional relationships to foster a continuous generation of innovative ideas.• Strategy: Ensured regular communication with clients and aimed for a minimum 90% execution of planned activities, emphasizing client satisfaction.Achievements:• Successfully deployed marketplace payout feature with 80% success rate• Working with engineering teams to execute the delivery of new features and services.• Crafted 360 marketing plan for the Phoenix Project for Accelerate TV including digital and influencer engagement.• Worked with the team to create an ATL campaign for the Access Bank Lagos Marathon which resulted in beautiful visuals and boosted engagement. • Worked with the team to ensure the content calendar was strictly followed and updated with fresh visuals and the brand took part in relevant current trends. • Created unique digital campaigns for Christmas, and special dates i.e., Father's Day, Mother's Day, Movember, Christmas etc.• Led and participated in team building activities to boost team spirit and effectiveness, creating a great company culture. Show less

SO&U
Jan 2022 - Nov 2022Senior Brand ManagerI led the development and execution of innovative marketing campaigns aligned with organizational objectives. This involved integrating consumer research and market trends into actionable insights for effective sell-in and sell-thru communication strategies. Additionally, I created comprehensive 360-go-to-market plans, and content roadmaps, and oversaw tool creation for apparel, including managing content creation for seasonal initiatives and product drops across various channels.Responsibilities• Strategy: Creating comprehensive 360-go-to-market plans, and content roadmaps, and overseeing tool creation for apparel.• Content: Leading content creation efforts for seasonal initiatives and product drops across various channels like retail, digital, paid media, and newsroom• Reporting: Initiate and execute quarterly brand reviews and collaborate with clients to develop annual brand plans and consumer engagement strategies.• Client management: Maintain a 90% client satisfaction level and prevent account loss due to operational or strategic issues.• Brand management: Manage multiple geographically dispersed brands across 3 countries.Achievements:• Created successful campaigns and crafted market entry strategy for Union Camerounaise de Brasserie (Kadji beer, King beer, Special Soft drinks) • Worked on the campaign for the new Akwa Ibom state governor as well as creating working policies for the former governor (The Dakaada project)• Create several campaigns for Access Bank and subsidiaries (Oxygene and Hyrdogen), • Maintained client relationships with Enterprise Life Nigeria• Created a stellar rebranding plan for Nigerdock showcasing their new direction (solar energy farming, warehousing, and import/export).• Led and participated in team building activities to boost team spirit and effectiveness, creating a great company culture. Show less

TRIDAN BUSINESS CONCEPTS LIMITED
Dec 2022 - nowClient Relationship Managerhttps://tridanbcl.com/about-us.htmlIn this capacity, I oversee the performance of my team members, implementing pertinent training and development measures to uphold exceptional performance standards. I spearheaded quarterly assessments of our brand, both internally and externally, and collaborated closely with clients to formulate annual brand strategies and strategies for engaging consumers at the outset of each business cycle.Responsibilities: • Client Account Management: Primary point of contact for client accounts, implemented comprehensive strategies across diverse channels.• Cross-functional Relationship Building: Fostered relationships within the agency and cultivated a consistent flow of innovative ideas.• Client Engagement: Maintained regular physical presence or positive communication with clients and achieved a minimum of 90% execution of planned activities.Achievements:• Collaborated closely with engineering teams to effectively deliver new features and services.• Orchestrated the team's adherence to the content calendar, consistently refreshing visuals and aligning the brand with pertinent current trends.• Conducted comprehensive brand audits to pinpoint areas for improvement and developed innovative business solutions and practices for clients. • Maintained the alignment of all brand communications with current trends and under brand guidelines.• Led and participated in team building activities to boost team spirit and effectiveness, creating a great company culture. Show less

TAUS
Mar 2024 - Mar 2024Voice ContributorVoice contributor to the human language project

Pearson
May 2024 - Jul 2024Remote InvigilatorAs a dedicated Remote invigilator, I oversee online exams to ensure academic integrity and fairness. My role includes vigilant monitoring, effective communication, and prompt issue resolution, maintaining a secure and supportive environment for candidates.Responsibilities: • Monitor Online Exams: Ensure the security and integrity of the exam process by closely monitoring candidates using online proctoring software.• Verify Candidate Identity: Confirm the identity of each candidate with approved identification methods before the exam begins.• Provide Technical Support: Assist candidates in resolving technical issues related to the examination platform and verify that all software and hardware requirements are fulfilled.• Enforce Exam Rules: Uphold and enforce examination rules and regulations, including time limits and permitted materials, to prevent cheating and ensure fairness.• Watch for and report any suspicious behaviour or potential breaches of exam protocol, such as unauthorized materials or communication.• Handle all candidate information and examination content with strict confidentiality and in accordance with data protection regulations.• Provide candidates with clear instructions and guidance before and during the exam to ensure their understanding of the examination procedures..• Document and report any irregularities or incidents promptly to the appropriate authorities or examination body.• Keep updated on exam policies, procedures, and tech changes for compliance and efficiency during invigilation. Achievements:• Maintained Exam Integrity: Monitored 12 online exams with zero cheating incidents.• Managed High Volumes: Invigilated up to 2 candidates per session efficiently.• Resolved Technical Issues: "Quickly resolve technical issues for candidates.".• Maintained full compliance with data protection and exam regulations.• Adapted to New Tech: I made effective use of new proctoring technologies during the specified period or event Show less
Licenses & Certifications
- View certificate

Foundations of Digital Marketing and E-commerce
GoogleJan 2024 
Certificate of Completion - Strategy
Strategy BootcampJun 2021
Agile Project Management Certifications
HaysJul 2023
Certificate of Participation in PMP
Workforce GroupAug 2016
Certificate in Digital Marketing
HaysJun 2022
Content Marketing Certification
MindLusterJun 2023
Certificate of participation in Frontline Leadership
Tom Associates TrainingSept 2011
Advanced Customer Service and Sales Certification
HaysJun 2023
Creative problem solving
HaysJun 2023- View certificate

Verified International Academic Qualifications
World Education ServicesAug 2020
Volunteer Experience
Volunteer
Issued by hearts of gold childrens hospice
Associated with Asha OlumideVolunteer
Issued by Hearts Of Gold Childrens Hospice on Mar 2011
Associated with Asha Olumide
Languages
- yoYoruba
- enEnglish
- frFrench
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