
Allison Hennen
Retail Sales Associate

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About me
Marketing Enthusiast | Driving Brand Awareness
Education

Metropolitan State University
2020 - 2023Bachelor of Science - BS MarketingB.S. in Marketing • Performed marketing research with SPSS• A/B testing to increase conversion rates • Executed SWOT analyses • Developed buyer personas • Analyzed real-world case studiesMinor in UX Design • Card sorting, surveys, and interviews• Constructed prototypes and wireframes• Proposed website redesigns• Mastered Wix website builder • Created online portfolio

Normandale Community College
2017 - 2019General Studies
Experience

MGM Wine & Spirits
Nov 2015 - May 2019Retail Sales Associate• Provided exceptional customer service to enhance customer loyalty and drive sales• Educated customers on product features and utilized upselling techniques to increase revenue• Designed eye-catching promotional displays to elevate brand visibility

Universal Robots A/S
Mar 2022 - Sept 2023Marketing Events & Demand Generation Intern• Coordinated and executed large-scale tradeshows, ensuring seamless planning and execution• Hosted webinars monthly, collaborating with publishers for successful events• Assisted with social media campaigns to boost brand engagement and increase ROI• Managed internal communications and cross-functional collaboration for effective promotions

SPR
Oct 2023 - nowMarketing Events CoordinatorAs a Marketing Events Coordinator, I manage the end-to-end planning and execution of tradeshows and events, showcasing SPR’s innovative SPRINT PNS System to healthcare professionals across the country. My responsibilities include:• Collaborating with cross-functional marketing teams to create engaging event strategies that align with our branding, Unrivaled. By Design• Crafting compelling marketing copy for email campaigns and digital platforms to drive event attendance and engagement• Tracking event metrics and analyzing ROI to continuously improve our presence at national and regional tradeshows• Overseeing logistics such as booth setup, teardown, shipping, and on-site support to ensure a seamless experienceWith a focus on organization, communication, and creativity, I help SPR amplify its presence in the medical device industry, connecting physicians with our life-changing, drug-free chronic pain treatment. Show less
Licenses & Certifications
- View certificate
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Google Analytics
Google Digital Academy (Skillshop)Dec 2022 - View certificate

Mimic Pro
StukentNov 2022 - View certificate

Inbound Marketing
HubSpot AcademyMay 2023
Honors & Awards
- Awarded to Allison HennenDelta Mu Delta Pi-Zeta Chapter Honor Society Delta Mu Delta Dec 2022 In December 2022, I accepted my invitation to become a member of the Pi-Zeta Chapter of the International Business Honor Society, Delta Mu Delta (DMD). Delta Mu Delta is an extremely competitive honors society that recognizes qualified business and management students with excellent academic achievement.
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