Claudia Galimberti

Experience

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  Youghurt’s El Viñedo C.A. – YOGEN FRÜZ

  Jan 1996 - Jan 1997

  Partner – Director

  Acquisition and execution of the franchise agreement to develop the business in Carabobo state. According to the "know-how" provided by the franchisor and policy franchise implementation of inventory controls, operational and administrative procedures. Responsible for staff training. Management of bank books, purchasing, sales, inventory control, payroll, maintenance and monitoring of business performance indicators.

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  Quaker - Venezuela

  Feb 1998 - Jun 1998

  Financial Planning Analyst

  Job description: Coordination and preparation of quarterly budget review of the business. Collection and analysis of financial information in order to prepare monthly financial reports including projection scenarios. Responsible for calculating and analyzing product´s prices. Quarterly analysis of overhead for the Business Review. Consolidation of financial statements of the Andean Region.

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  El Universal C.A.

  Jun 1999 - Jan 1999

  General Coordinator of Delivery at Gran Caracas

  Coordination and monitoring the distribution of publishing products, such as newspapers, weeklies and magazines. Implementation and creation of SAP manual user: Sales and Distribution module. Induction and support to all staff involved. Management of profiles and authorizations in SAP. Monitoring professional career plan of Circulation Supervisors for the Caracas region. Responsible for the coordination of transportation planning for newspaper delivery. Responsible for calculating, analyzing and reporting key performance indicators Calculation of management indicators management. Responsible for the newsstands located in the metropolitan area belonging to El Universal. Mostrar menos

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  Plumrose Latinoamericana C.A.

  Jan 2000 - Jul 2005

  Category Manager: Self-Service Category

  Category Manager: Self-Service ProductsApril 2001 – August 2005 (4 years)Category Assistant: Self-Service categoryJanuary 2000 – March 2001 (1 year 2 months)Responsibilities:Design and implementation of marketing strategies that significantly impact the results of the category, in order to achieve the objectives and goals established for the area.Analysis of market prices and sales costs, in order to set prices that enable the achievement of category profitability.Investment and budget control in order to maximize the impact on the brand indicators. Analysis of category marketing information, in order to support decision-making in the area.Monitoring the quality of products of the category from the plant to the point of sale.Launching new products to market, monitoring from the stage of product development to implementation and monitoring of the campaign.Achievements: Participation in the process of redesigning company’s logo, product portfolio and Deli Express Franchise.Change of Deli Plumrose Sausages image and impulse sales via cross-promotions increased by over 100% sales line.Deviled Ham category´s market share increased from 10 points to 18 points (2003), before its change of type of packaging.Refreshing entire line of Plumrose canned products, a process that required the coordination of suppliers of printed cans looking for standardized packaging design and colors. Implementation of the methodology for product disposal. This analysis allows to maintain an efficient portfolio from the point of view productive and financially. A number of products that could be disposed of without affecting the profitability by improving the focus of the sales force were identified. Mostrar menos

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  Coca-Cola Servicios de Venezuela

  Jan 2005 - Sept 2006

  Operational Manager for Non-Carbonated Beverages

  Responsibilities: Develop marketing strategies for Juice, Tea, Isotonic and Water categories to achieve the objectives of volume, sales and operating income drinks. Investigate and analyze the competitive environment to ensure awareness of the factors that impact the business guiding the organization in decision-making. Schedule and guarantee compliance with the objectives of the market research required for the categories obtaining a deep understanding of consumers and customers. Develop, maximize and protect the value of brands through the definition of product, pricing, distribution and communication strategies looking to satisfy consumer trendsIdentify opportunities for branding penetration and achieve the goals set in the business plan.Achievements: Re-launch of Nestea RTD (Ready-to-drink) in glass bottle presentation, selling more than seven times the volume of previous year. Mostrar menos

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  Dairy Partners Americas (Corp. Inlaca)

  Oct 2006 - Jun 2008

  Marketing Manager - Beverages

  Reports to: Director of MarketingSupervises: 2 Brand ManagersResponsibilities:Develop and implement the strategic business plan for Beverages Unit considering the mission and the economic objectives of the company. Promote the construction of the value of beverage brands translating consumer needs into strategies and actions that create relevance and differentiation in the marketplace.Manage the profitability of Beverages Unit establishing pricing strategy as well as reducing costs to achieve the objectives.Manage the brand communication of drinks including all elements of marketing.Portfolio management (product innovation and renovation).Development and training of both managers and assistant brand.Development and coordination of research studies.Achievements: Successful California Juices re-launch increased its volume sales by 32%.Huesitos juice brand increased its SOM by 3 pts. Mostrar menos

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  Sirion Solutions C.A.

  Jan 2008 - Jan 2011

  Consulting Manager – Director Partner

  Responsibilities: Sales, configuration and management of the Lattice software including the areas of support: invoicing, collection and order management, purchasing, inventory control, cash management and banking, accounts receivable, accounts pay and accounting. Consulting and training in establishing business process and indication of best practices for improving commercial and financial management of the client.Achievements: Successful software implementation in Reinaldo Shops (clothing stores) with significant improvements in management and inventory control. Mostrar menos

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  ESTIME - Estudios Integrales de Mercado

  May 2011 - Feb 2012

  Commercial and Consulting Director

  Responsibilities:Generate business strategies that guide the management of the firm to exceed the objectives during the year.Increase client portfolio by offering well differentiated products and services.Ensure timely and efficient care of customers, meeting their needs for information.Establish pricing strategies, ensuring profit margins expected by the company.Manage the consulting team, helping to set the objectives of business activity in each area of the company.Create indicators that allowed management to monitor the different areas of the company, allowing to take timely action on them.Direct supervision of brand health studies that the firm is responsible for.Achievements: Restructuring Consulting team, generating an increase in volume sales of 20% vs. LY. Implemented processes and indicators that allow to decrease street collection days by 35%. Mostrar menos

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  Gruma Venezuela (Molinos Nacionales C.A. -MONACA)

  Mar 2012 - Nov 2014

  Category Manager

  Responsibilities: Develop marketing strategies of the categories of Corn, Rice and Tuna to achieve production efficiencies that translate into improved financial results for the categories. Investigate and analyze the competitive environment to ensure awareness of the factors that impact the business guiding the organization in decision-making. Ensure continuous monitoring of the operation of the categories by the National Committee of Corn, Rice and Corn Mixed, seeking efficiencies throughout the production and marketing processes.Develop and enhance brand value through the definition of product strategies, pricing, distribution and communication looking to satisfy consumer trends, identify opportunities for penetration brands and achieve the targets set in the company’s business plan.Achievements:Increased Corn Mixed volume sales by 66% vs. previous year (2013 vs.2012).Significant increase in main Juana´s brand performance indicators: Purchase Intent +23 pts 2013 vs. 2012, Quality Perceived: +20 pts 2013 vs. 2012.Implementation of project which improved the efficiency of the rice plant, doubling its production volumes.Development of the new flavored rice in which the category´s profitability will be improved by 50%.Reincorporation of tuna category to the company's portfolio. Mostrar menos

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  Edil Panamá S.A.

  Jan 2015 - Mar 2019

  Commercial Director

  Responsabilities:Develop and execution of sales business plan.Analysis of the customer base and development of potential clients.Commercial business management: inventory control, billing, receivable and payable accounts.Managing of sales reports, inventory, receivable accounts and company’s cash flow.Management purchases abroad considering rotation and inventory levels.

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  LATICRETE International

  Mar 2019 - now

  Responsable de la gestión comercial y presupuesto de Panamá.

  • Country Manager (Panamá)

    May 2023 - now

  • Gerente Comercial (Panamá)

    Oct 2019 - May 2023

  • Key Account Manager (Panama)

    Mar 2019 - Sept 2019