Merul Shah

Experience

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  BASF

  Jul 2021 - Jun 2022

  GROW Leadership Program (General Management)

  • Finance Stint: Architected a financial growth model for 10+ sub-brand formats in the personal care categoryBenchmarked revenues & margins for 3 competitors (Rs.3Bn+ TO), curated shadow P&L to compare 10+ costs• Marketing Stint: Amplified sales (25%) by improving brand management strategy for the existing portfolioManaged a Fortune 500 FMCG client and ensured customer success with operational and technical support• Technology Stint: Evaluated strategies and synergies surrounding potential acquisition targets for localizationImplemented Digitalization Process Control System to potentially save INR 1 Crore annually in the OPEX cost• Manufacturing Stint: Led a group of 5 executives to evaluate plant, created overall de-bottleneck pitch reportReduced batch cycle time by 30%, increased daily operational efficiency by formulating process improvement• Achievements: Received a performance rating of 4/4 (top 1%) in the Mid-Season reviewSelected for elite training in Leadership Effectiveness by external consultants given to top 1% employees Show less

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  Amazon

  Apr 2023 - Jun 2023

  Product Manager Intern (AFBP)

  • Benchmarked 10+ operational and 30+ product features available with 10+ competitors to identify scope of launching for Amazon• Pitched a 3-year product roadmap (PR-FAQ) including MVP and MLP+ to senior leadership and key stakeholders within Amazon India• Designed a strategy to monetize 4.80 crore from a product release in 2 years by selecting an optimal pricing model from a pool of 3• Prioritized 10+ CX and 20+ SX features for India product launch based on user research (surveys) with 25+ sellers and 60+ end users• Constructed a 3-year P&L for product launch outlining a financial outlook of 30 crores in revenue and generating 4.8 crores in profit• Performed a cost accounting analysis of single unit logistics (transport and fulfilment) costs, including both seller and Amazon costs• Mapped a set of 12+ success metrics and key KPIs for the D2C brands and Amazon, aligning both business goals and customer needs Show less