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Yujia Yang

Yujia yang

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location of Yujia YangSingapore
Phone number of Yujia Yang+91 xxxx xxxxx
Followers of Yujia Yang374 followers

  • Timeline

    Jul 2018 - Oct 2018

    Ecommerce Intern

    New Look
    Nov 2018 - Mar 2019

    Channel Operation

    iQIYI.com
    Nov 2019 - May 2021

    Communications Assistant

    Boston University Global Development Policy Center
    Jun 2020 - Sept 2020

    User Researcher

    NetEase
    Jan 2021 - May 2021

    Consumer Market Insight

    Unilever
    Current Company
    Jul 2021 - now

    Product Management

    SeaMoney

  • About me

    Product Management | User Research | Market Research

  • Education

    • University of birmingham

      2017 - 2017
      Film and media

      Emphasis: Research Skills for Film and Television, Film Shooting & Editing, and Sweded Film Production

    • 國立清華大學

      2018 - 2018
      Exchange student economics 3.7/4.0

      Activities and Societies: Courses: Online Social Media Strategic Management, International Human Resources Management, International Financial Management, Statistical Methods

    • Boston university

      2019 - 2021
      Master of science - ms marketing communication research 3.8/4.0

      Emerging Media Scholarship

    • 华中科技大学

      2015 - 2019
      Bachelor's degree accounting 3.8/4.0

      Activities and Societies: Best Academic Award in Central China Case Analysis Competition; Assistant Chairman in Student Venture Office

  • Experience

    • New look

      Jul 2018 - Oct 2018
      Ecommerce intern

      • Tracked and analyzed sales data; evaluated the effectiveness of marketing channels and campaigns. • Analyzed CRM data and customer shopping patterns; generated insight for the Merchandise and Design team.• Identified trends in user growth and engagement of competitors; recommended strategies for New Look. • Assisted with the launch and operation of the company’s WeChat Mini-program with cross-functional teams.

    • Iqiyi.com

      Nov 2018 - Mar 2019
      Channel operation

      • Collected, processed and analyzed data of marketing channels of iQiyi video and other iQiyi apps.• Communicated with the Business Development group to track the cost and financial returns for ongoing advertising campaigns.• Produced weekly and monthly report to guide the content and marketing strategies.

    • Boston university global development policy center

      Nov 2019 - May 2021
      Communications assistant

      Bilingual communication assistant in GDP Center at Boston University

    • Netease

      Jun 2020 - Sept 2020
      User researcher

      - New market development research: assessed feasibility and generated possible operation strategies for developing new product category on Netease Yanxuan by conducting desk research, survey and in-depth interviews - Brand management research: provided strategic recommendations, insights, and guidance to Branding teams for Search, Email, Display, Social and Online Video based on quantitative and qualitative research.- Industry and competitor analysis: identified business trends and shifts and synthesized learnings into actionable insights Show less

    • Unilever

      Jan 2021 - May 2021
      Consumer market insight

    • Seamoney

      Jul 2021 - now
      Product management

      Regional Product ManagerProduct focus: Credit products (Consumer Loan), Digital Banking

  • Licenses & Certifications

    • 200hrs yoga teacher training certification

      Tirisula yoga
      Oct 2022

    • Certifiate of study in film and media

      University of birmingham
      Aug 2017

    • Marketing mix modeling

      Martechape
      Mar 2020
      View certificate certificate

  • Honors & Awards

    • Awarded to Yujia Yang
      Top 1 Team Meituan.com CEO Bootcamp Aug 2019 Teamed with students from Sun Yat-Sen University, South China Agricultural University and Hong Kong Polytechnic University and won the Top 1 Team Award and 10,000 RMB prize in the 7-day internet business Innovation Bootcamp.• Conducted focus group interviews and surveys, collected and analyzed data on the online family tour market, providing insightful business plan acknowledged by professional operation manager. • Brainstormed and designed a systematic marketing plan targeting college… Show more Teamed with students from Sun Yat-Sen University, South China Agricultural University and Hong Kong Polytechnic University and won the Top 1 Team Award and 10,000 RMB prize in the 7-day internet business Innovation Bootcamp.• Conducted focus group interviews and surveys, collected and analyzed data on the online family tour market, providing insightful business plan acknowledged by professional operation manager. • Brainstormed and designed a systematic marketing plan targeting college students, presenting the plan with an interactive approach and receiving the highest score. • Planned, shot and edited a creative advertising vlog, promoting the video on more than 5 social media platforms to get fullest media exposure. Show less
    • Awarded to Yujia Yang
      Excellent Graduation Thesis School of Management in Huazhong University of Science and Technology Jun 2019 Graduation Thesis on Financial Performance Analysis on Huayi Brothers' Film Section Removal Strategy
    • Awarded to Yujia Yang
      Outstanding Graduate Student Huazhong University of Science and Technology Jun 2019
    • Awarded to Yujia Yang
      Best Academic Award Fin-up Cup Central China Case Study Analysis Competition Dec 2017 • Teamed up with three to case study the person to person investment/wealth management service “iQianjin”.• Responsible to design and analyze questionnaires and implement online and on-site user research.• Conducted quantitative and qualitative analysis with consumer acceptance theoretical models; evaluated theproduct and proposed ways for improvement.• Worked with the team to produce a 60-page case study analysis report; won the Best Academic Award.

  • Volunteer Experience

    • Content user research intern

      Issued by Alibaba Digital Media & Entertainment Group on Apr 2020
      Alibaba Digital Media & Entertainment GroupAssociated with Yujia Yang

    • Social Media Coordinator of Heart Creation (NGO for Entrepreneurs)

      Issued by National Chiao Tung University on Apr 2018
      National Chiao Tung UniversityAssociated with Yujia Yang

    • Volunteer at PRo Bono

      Issued by PRLab at Boston University on Dec 2019
      PRLab at Boston UniversityAssociated with Yujia Yang

    • Bilingual Tutor Guide of School History Museum

      Issued by Huazhong University of Science and Technology on Oct 2015
      Huazhong University of Science and TechnologyAssociated with Yujia Yang

    • Student Representative

      Issued by The 11th China CSR Annual Forum on Jul 2019
      The 11th China CSR Annual ForumAssociated with Yujia Yang