Maggie B.

Maggie B.

Ad Services Artist

Followers of Maggie B.180 followers
location of Maggie B.New York City Metropolitan Area

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  • Timeline

  • About me

    Graphic Designer | Print + Digital | Brand Identity | Company Marketing Communication ▶ A Creative Voice at the Table

  • Education

    • Mohawk Valley Community College

      -
      Associate's Degree Advertising Design and Production
    • Rochester Institute of Technology

      -
      Bachelor's Degree Graphic Design
  • Experience

    • The Corning Leader

      Jan 1991 - Jan 1994
      Ad Services Artist

      Designed advertising and in-house promotional materials for the daily edition and niche publications. Recognized by National Realtor for award-winning local ad campaign.

    • 2S Graphic Design and Public Relations, Altoona, PA

      Jan 1994 - Jan 1995
      Graphic Designer (Freelance)

      Design marketing, information and packaging collateral for many local area businesses. Collaborated with Walt Disney/Pixar with promotional product packaging for Slinky Product in Toy Story Movie.

    • Centre Daily Times

      Jan 1995 - Jan 1999
      Creative Services Artist

      Created newspaper advertising campaigns and in-house promotional materials for its daily edition as well as weekly and monthly niche publications. Partnered with account reps and directly with advertisers to promote their business in a competitive marketplace. Recognized by Pennsylvania Newspaper Association and Interstate Advertising Managers' Association for Advertising Design.

    • Ascena Retail Group, Inc./Dressbarn

      Jan 2000 - Nov 2011
      Graphic Designer, Corporate Marketing Department

      Designed marketing materials for retail advertising, direct mail, in-store signage and windows, campaign promotions, packaging and relationship marketing – in support of the marketing team in support of retail marketing seasonal promotional campaigns. Partnered with internal company business partners to create corporate marketing communication collateral that aligned with the brand aesthetic and company culture - including brochures, newsletters, advertisements, presentation templates for executive presentations, internal corporate communications, trade show materials and signage. Show less

    • MaggieBeCreative

      Nov 2009 - now
      Freelance Graphic Designer

      Providing design services from concept to completion, within clients’ budgets and expectations. Able to produce a wide range of business promotional materials across multiple channels, from a handheld direct mail piece or brochure to large-scale marketing signage and its digital translation on the web or media presentation.Client Projects include: Direct Mail – Brochures – Flyers • Marketing Materials • Logo Design • Book Jacket Design • Website + Social Media Graphics

    • Benjamin Moore & Co.

      Aug 2012 - Dec 2012
      Graphic Designer - Creative Services

      Handled graphic design and layout, integrating typographic, photographic, illustrative and graphic elements, delivering on company’s Creative Services Department strategies. Projects included updating retail store signage, way finding signage, brochures, advertisements, catalogs and direct mail. Provided creative updates to PowerPoint presentations. A Contract position through The Creative Group.

    • Mercedes-Benz USA

      Feb 2013 - Aug 2013
      Graphic Designer Production

      Designed and updated MBUSA Aftersales marketing materials for trade show and public relations events, direct mail and advertising, photo research and compositions, and digital creative assets for email and online advertising, in accordance to strict corporate brand guidelines. Assisted in design and production release of tradeshow graphics and mural for International Auto Show. Set up layout direction template for online PDF Press Kit. A Contract Position through Creative Circle

    • Maidenform

      Aug 2013 - Dec 2013
      Graphic Designer Production

      Led creative print production of Flexees by Maidenform for launch in national mass retailer – including POP/POS signage and displays, advertising, packaging design. Developed Flexees Brand Style Guide supporting created product hangtag and packaging production templates. A Contract position through The Creative Group.

    • Martha Stewart Crafts - EK Success

      May 2014 - Jun 2014
      Graphic Designer Production

      Design layout and prepare print production formatting of Martha Stewart Crafts in-store presence promotional displays and signage materials for a national craft retailer. A contract position through The Creative Group

    • Better Homes and Gardens Real Estate(fomerly) - Rand Realty

      Sept 2014 - Apr 2020
      Graphic Designer, Marketing

      Senior-level designer producing print and digital marketing, advertising, and training communications as the lead designer for a franchised real estate family-owned brokerage and its affiliates in commercial real estate and home finance services. Created corporate training materials, presentations, digital social media content, logos, brochures, advertising, direct mail, building signage, publication and outdoor advertising, corporate and special event creative, quarterly market report and area event newsletters, data story graphics, agent personal brand marketing, and real estate development marketing. Show less

    • MJB Communications

      Apr 2020 - now
      Communications Graphic Designer

      Design and produce promotional materials across multiple channels, including printed direct mail, advertising, marketing collateral, and their digital translation on the web and in media presentations. Work in social media marketing with the design and distribution of marketing emails and social media content management. Currently, clients include:Mount Vernon City School DistrictCreate graphics and social media content for school district announcements and events. Develop content for school district websites and social media, including photo galleries, landing pages, and video editing.Warwick Valley Central School DistrictDesign print and digital school information communications, budget newsletter, district school graphic communications, social media posts, and online parent-teacher remote learning guides. Zensational Kids, LLCCreate marketing emails and social media digital content for school-based yoga and mindfulness business. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Webmaster-Social Media Administrator

      Issued by Monroe Woodbury United Soccer Club / Force FC (NY) Premier Soccer on Jan 2012
      Monroe Woodbury United Soccer Club / Force FC (NY) Premier SoccerAssociated with Maggie B.