Luc Laroche

Experience

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  LúK by Luc La Roche

  Jul 1990 - Dec 2004

  Founder, President and Designer

  Design Creative Director for all LúK products and collectionsBrand positioning.Oversees Production & Quality Control All Related Budgets Operations, Company's day to day operations Works with Sales Team to Manage company's Sales PlanOversees InventoryManages Staff of 18 plus factories

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  Chateau lingerie

  Dec 2004 - Sept 2006

  Creative Director/ Head of Branding & Marketing

  top 3 North American body wear leader; 52 brands, licences & private labels including LUK All related budgets and design Responsibilities: Working directly with the board of directors and sales directors planning and making action plans on how to achieve our gold's by determining ways to get there & to generate market growth.General Corporate branding and image.All brands photo shoots and image concept Marketing plans for our house brands & licences.Market Brand positioning vs. competitors. Re branding older brands by making new marketing plan, from developing concept books to products & packaging, merchandizing to sales positioning.Product and concept presentation to major accounts. Show less

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  MANGO

  Jan 2007 - Oct 2009

  Market development strategy and execution with team forall communications to stores and media.Direct and Powerful PR with press working personal relations Corporate seasonal image selection for the market.special events and promotionsworking directly in collaboration with Montréal and New York PR and advertising agencies Negotiating and buying directly with all American & Canadian media magazines and radio along with the added values.Organizing press junkets to Barcelona shows every season. Strategic planning of all outdoors, in mall and underground advertising and locations with precise locations for each. Show less

  • Country Manager Canada

    Jan 2007 - Oct 2009

  • Communications Manager

    Jan 2007 - Oct 2009
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  Tommy Hilfiger

  Feb 2010 - May 2011

  Vice President of specialty retail operations North America

  Responsibilities: Develop, execute and constantly re evaluate the retail strategy and vision for the specialty retail division. Insure that all necessary infrastructure is in place for growth. Collaborate with the following departments to maximize sales, profit and efficiencies - buying, planning and allocations, visual presentation, store design, retail development, marketing, HR, IT, finance, payroll, customer service, inventory control, and distribution center and provide leadership on questions of product needs for the Canadian market business unit. Retail staff of approx 750 reporting into 4 area managers and one regional managerExtensive experience in launching and maneuvering canadian and US retail and whole sale with international companies and very product driven due to my creative background. Show less

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  Groupe Le Richmond & holdings

  Sept 2011 - now

  President & Co-Owner
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  LCI Education

  Sept 2017 - now

  Ops support & International enrolment

  • Vice President Operations support

    Sept 2020 - now

  • Vice President Operations MENA

    Sept 2017 - Aug 2020