Kamalanath R

Experience

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  Teàniru

  Feb 2023 - Jun 2024

  * Planning, executing, and optimizing advertising campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display ads.* Analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).* Conducting keyword research and optimization to improve ad targeting and visibility.* Managing advertising budgets and adjusting bids to maximize ROI.* Collaborating with internal to develop creative assets for campaigns.* Staying up-to-date with Amazon's advertising policies and best practices.* Providing regular reports and insights to stakeholders on campaign performance and optimization opportunities.* Conducting keyword research to identify relevant search terms and trends on Amazon.* Optimizing product listings for search visibility and organic ranking within Amazon's search results* Optimizing backend keywords and other metadata to improve discoverability.* Monitoring and analyzing product ranking and performance using Amazon's analytics tools.* Staying informed about changes to Amazon's search algorithm and adapting SEO strategies accordingly.* Conducting competitor analysis to identify opportunities for optimization and improvement.* Collaborating with product teams to ensure SEO best practices are implemented from product inception.* Conducting keyword research and optimizing ad targeting to reach the intended audience.* Managing advertising budgets and allocating resources effectively.* Collaborating with cross-functional teams (such as product management, marketing, and sales) to align campaign objectives with overall business goals.* Staying updated on industry trends and best practices in Amazon advertising. Show less

  • Amazon specialist

    Feb 2023 - Jun 2024

  • Amazon

    Feb 2023 - Apr 2023
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  Grow Digitally

  Jun 2024 - now

  Amazon Ads Specialist