Shayla Pinner

Experience

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  Eskenazi Health

  Jan 2007 - Jan 2008

  Family Support Specialist

  ➽ Educating adolescent and adult moms, including those considered high risk due to educational and socioeconomic status, on life skills and parenting. ➽ Provided home-based services to help families establish and accomplish personal goals and achieve better outcomes for themselves and our communities.

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  Community Health Network

  Jan 2008 - Jan 2011

  Preventative Care Specialist

  Provided lifestyle coaching, health education, and crisis intervention for high risk populations in group or 1:1 sessions. I also served as an account manager for corporate client wellness accounts while leading a team of trained health specialists to assess, develop, and implement wellness events and programs. During this time the organization realized we had strong employee needs for emergency assistance. Because of my experience in human services, I was selected to implement and execute a new employee emergency assistance program. Show less

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  Health & Hospital Corporation of Marion County

  Feb 2011 - May 2015

  School Coordinator

  I planned and implemented the Future Promises program at Ben Davis High School, Pacers Academy, and Pike High School. In this rewarding role, I mentored and educated teen parents on life skills, maternal and child health through workshop facilitation and 1:1 intervention. In 2011, I created and executed the marketing and outreach efforts for our summer 2011 college tour resulting in the highest participation rate in the history of the program. By establishing new partnerships with community agencies and school administrators, and producing a vendor fair, I was able to connect families with critical resources resulting in increased use of services. Show less

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  Eli Lilly and Company

  May 2015 - May 2016

  Contractor- Lilly Global Brand

  I was responsible for brand management and internal communications programs. This included managing compliance with brand guidelines, developing communication plans, storytelling, content creation, and assets for internal campaigns and events including the 140 Anniversary, assisting with company photo shoots for global use, and managing the migration of digital assets to Veeva Vault PromoMats. Highlights of my time at Lilly include:➽ Working with a team to develop the rebranding strategy for Lilly's Instagram page, resulting in the reactivation of the page in 2015. ➽ Coordinating internal events and activities for the 140 Anniversary, known as Lilly 140.➽ Producing employee video series, Making Life Better. Show less

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  BCH Agency

  Aug 2015 - Dec 2015

  Public Relations Intern

  During my time at Bandy, I collaborated with the team on PR strategy, events, monitoring, and media relations for large brands including McDonald's, and Simon Property Group.

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  United Way of Central Indiana

  Jan 2016 - Apr 2016

  Special Events Intern

  Collaborated with the event steering committee to bring in more than $100,000, the most raised in the history of the Red Carpet Gala, United Way's largest annual fundraiser. Our team Coordinated and Managed the Red Carpet Gala silent auction.  Exceeded historic donations to the Red-Carpet Gala silent auction, the organization’s largest annual fundraising event through the solicitation of corporate donations and collaboration. Coordinated donor communications. Collaborated with marketing, event committees, and creative teams to ensure that projects remained on track. Show less

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  Christamore House Family and Community Center

  Jun 2016 - Feb 2018

  Development Director

  • Developed and executed the internal and external communications plan and digital marketing strategy.• Crafted content for our websites, social media platforms, newsletters, and executive communications such as CEO letters and talking points.• Collaborated with media partners to share organization stories.• Managed fundraising operations including budget oversight, grant writing, and community relations securing more than $5M in revenue. • Spearheaded the relaunch and management of multiple, dormant digital channels including the website and social media platforms.• Revitalized marketing operations including agency procurement and oversight, budget oversight, content production, and web development. • Lead the planning, rebranding, and production of revenue-generating fundraising events, the Champions Luncheon and Christamore House Fight Night.• Coached a team of marketing interns. . Show less

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  Dress For Success Indianapolis

  Aug 2018 - Jul 2023

  Director Of Marketing and Development

  In this multifaceted role, I develop and manage the organization’s communications and digital marketing strategy. This includes brand management, content creation, social media management, storytelling, website management, media relations, executive and external communications. I also Collaborate with multiple teams to author and oversee the organization’s grants and reporting.My role allows me to work with agencies of record for support including UX and UI design, graphic design, and campaign planning. • Elevate the brand’s reputation, voice, and awareness by implementing and managing messaging, brand voice and tone.• Own communications strategy and campaigns that increased brand awareness and reach by more than 2000% in 2022.• Lead the marketing committee to hit project goals on time.• Collaborate with creative agencies to manage projects, campaigns, and deliverables. • Monitoring and reporting campaign results against KPIs using Google Analytics.• Developed and managed content strategy, creation for newsletters, website, social media and executive communications such as presentations and talking points.• Managed implementation and adaptation of cloud systems and tech updates.• Crafted communications for key stakeholders, including funders, donors, clients, and volunteers.• Manage the redesign project of the organization’s website.• Manage the design, development, and updates of the organization’s website and content strategy.• Increase brand awareness through media relations, including pitching stories and securing coverage in magazines, TV news, and newspapers. • Lead and mentor marketing interns. Show less

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  Indiana Family and Social Services Administration

  Aug 2023 - now

  Deputy Communications Director