Margarita De Vries Mecheva

Experience

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  Nestle S.A.

  Jul 2000 - Jan 2005

  Senior brand manager

  • Management of all aspects of the chocolate bars category business and leading the group of brand managers• Leadership of cross-function projects

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  Mars

  Jan 2005 - Dec 2005

  Group brand manager

  Management of all marketing mix aspects of TWIX® brand and Sweet Baked Goods category, identification of new opportunities and initiation, development and deployment of new products and brands in order to achieve category volume and market share targets to meet corporate volume, contribution and share objectives:• Development and implementation of brand strategies for Russia and CIS countries• Controlling of brands and category financial standards (P&L)• Management of all aspects of brand communication• Contribution to the Global Brand team activities• Development and leadership of cross-functional projects• Development of subordinate associates Show less

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  PepsiCo

  Dec 2005 - Nov 2006

  Marketing Manager

  Management of all marketing aspects of assigned category (80% of the Company’s business): strategy development both for the category and major brands, setting of group & brands objectives, elaboration of comprehensive activity calendar, managing new product developement projects and ensuring proper and high standard implementation of all marketing initiatives within the group

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  ING Life Insurance

  Nov 2006 - Oct 2009

  Marketing Director

  • Building and management of the Marketing/Training/Recruitment departments in line with the Company’s HR, Legal & Compliance policies and standards • Development and implementation of the marketing and communication strategies for launching ING Life Insurance business in Russia• Development of regional roll out strategy, contributing to its implementation from marketing and sales perspective (regional sales manager role)• Development and implementation of the training vision and the career path of agents/managers• Establishing standards and procedures of recruitment and selection process to ensure the flow of high quality candidates for the sales force• Development and implementation of the sales support strategy and plans (including incentives and lead generation)• Standardization of customer contact processes and developing client service capabilities• Setting up marketing intelligence capabilities (both external market and competition as well as internal with respect to customer data)• Mid-term business planning, budgeting and expense control of line activities• Selecting, briefing and contracting external agencies (advertising, media strategy, training etc.) Show less

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  Self-employed

  Dec 2009 - Aug 2012

  Various projects on business development and communication
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  Meeting & Incentive agency

  Aug 2012 - Mar 2014

  Business Development Consultant for the Russian market

  • On going sales and marketing activities including market research, lead generation and follow up, coordination of sales trips and international trade shows• Development and execution of communication strategy and plan including the Company's precence in social media.• Ad-hoc sales and marketing projects and activities (special events, direct mail campaigns, etc.)

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  MICE agency (Moscow, Russia)

  Jun 2013 - Dec 2014

  International MICE manager

  • Meeting and event planning and implementation for Russian corporate clients• Development of relationships with various destination management companies• Lead generation and client relationship management• Development of the Company's strategy in social media (Twitter, Facebook etc) and control of its implementation• Company's web site improvement (content and usability) and optimisation for the search engines• Ad-hoc projects on Company's efficiency, staffing, training and marketing strategy Show less

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  C@rma

  Nov 2014 - Sept 2015

  Managing Director

  Driving pro bono consultancy for CSOs in Turkey - through C@RMA platform (for individuals) and face-2-face projects (for corporates)

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  International Institute of Social Studies (ISS) of Erasmus University Rotterdam

  Sept 2015 - Dec 2016

  MA in Development Studies, Economics of Development
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  Erasmus University Rotterdam

  Feb 2017 - Aug 2018

  Researcher
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  International Institute of Social Studies (ISS) of Erasmus University Rotterdam

  Sept 2018 - May 2023

  Researcher Phd Candidate

  My PhD project is based on insights from a variety of disciplines ranging from economics, psychology, and nutritional science. Together with an international group of scholars I examined the influence of economic, environmental, and behavioral factors on childhood overweight and obesity in Indonesia.

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  Erasmus School of Economics

  May 2023 - now

  Lecturer