
Doha Kash
Digital Marketer/ Egyptinnovate Platform

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About me
Performance Marketing Specialist/ Growth Strategist/ Digital Marketing Specialist/ Content Strategist & Technical Writer/Wordpress Website & Landing Pages Builder/ Google Analytics GA4 Certified
Education

Integrated Marketing Foundation/ Digital Agency
2017 - 2017Diploma Digital MarketingStudied Social Media Marketing, Content Creation, Facebook & Instagram Advertising, Linkedin & Twitter Advertising, SEO & Google Analytics, Google Adwords and Digital Brand Strategy.

The American University in Cairo
-Diploma Marketing AStudies Marketing and Digital Marketing at the American University in Cairo

The German University in Cairo
2008 - 2012Bachelor's degree Finance, General A+, Excellence with the highest honours, GPA of 4
The German University in Cairo
2008 - 2012Bachelor's degree Innovation and technology management A+, Excellence with the highest honours, GPA of 4
Udacity
2022 - 2022Digital Marketing Challengers Track
Udacity
2020 - 2020Android Development Nano-degree Android Development
Udacity
2023 - 2023Digital Marketing Nanodegree Digital Marketing
Experience

Innovety
Jan 2017 - Jan 2017Digital Marketer/ Egyptinnovate PlatformI worked at Innovety where I was managing EgyptInnovate social mediaday-to-day activities and campaigns including:- Develop, edit, publish and share relevant engaging content and review its copyright permissions- Design content using Canva and Photoshop- Schedule content publishing on a weekly basis- Engage with page fans and respond to their inquiries- Design, create and manage promotions and Social Ad campaigns- Communicate users' content preferences to the Content Creation Department- Identify the relevant key metrics and insights, analyze them, and generate reports to the managementCheck out Egyptinnovate at their website: https://egyptinnovate.com/and their facebook: https://www.facebook.com/EgyptInnovate/ or click on the links attached below.Check out Innovety at their Website: http://innovety.com/ or click on the link attached below. Show less

Spinzomedia LLC
Jan 2017 - Jan 2017Social Media Account Manager/ Social Media SpecialistMy Job Responsibilities included:- Working with clients to create a social media strategy that collaborates with Marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.- Creating timely and engaging content optimized for platform used and intended audience.- Creating engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, etc), develop supporting offline collateral, create original content, etc).- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts. - Continuing to refine and define our social marketing process. -Working with teams to create a solid branding message that’s reflected across Atomic marketing materials, social media content and shared by employees- Clientele industries that I've managed their accounts include: Medical, Retail, Hospitality, Consultation and Entertainment.Check out Spinzomedia at their website: http://www.spinzomedia.com/ and their facebook: https://www.facebook.com/Spinzomedia/ or click the links attached below. Show less

Raseel
Nov 2017 - nowDigital Marketing SpecialistMy job responsibilities as a Digital Marketer include the following:- Audience Identification, Competitors' analysis, and Digital Platforms' Selection for targeting the intended audience-Developing the Social Media Strategy and the Content Strategy and overseeing their execution.-Developing, Creating, and designing Engaging Content whether for the Social Media Platforms (Facebook, Instagram, LinkedIn), Advertising Campaigns, Landing Pages, or the Website- Focusing on Video Content Creation & Marketing using advanced tools and always scheduling the posting times of the content on the different platforms taking into consideration that our Audience are active on these platforms in different times of the day-Developing and managing Digital Marketing Campaigns on various Digital Platforms and always optimizing the campaigns for the best use of the budget.-Creating Distinctive Landing pages for each campaign using advanced tools like Unbounce and A/B testing various designs, content, language, voice of tone, and text and selecting the champion variant to use for the same audience in the coming campaigns.-Using Email Marketing platforms like Mailchimp to launch Email Marketing Campaigns and to gather the users info through integrating it with our platforms including social ones like Facebook.- Developing the Company's Website using Wordpress.org and creating the Website Content taking into consideration SEO guidelines.- Using Analytics whether it's already provided in the tools we use or integrating Google Analytics to track and analyze the landing pages and the website traffic flow and provide regular internal reports- Analyzing and tracking the goals we target like conversions through internal analytics, Google Analytics Goals & Goals Tunnels, Facebook Pixels Integrations, Events Tracking, Facebook Analytics & Events Funnel Analytics, Offline Events Matching, Google AdWords Custom Conversion setup, etc and always working on improving the conversion rate Show less

LinkedIn Pulse
Feb 2018 - nowDigitaL Marketing Writer/ BloggerI believe in sharing knowledge and experience with others so I write about what interests me the most like digital marketing, new technologies, ideas, and startups!LinkedIn Pulse is an online news aggregation feed within LinkedIn designed for members to share self-published content with their audience. The platform generates news stories, blog posts and insights from businesses and individuals looking to build their profile and extend their reach within their target audience.

Medium
Oct 2018 - nowContributing Content Creator & Technical WriterMedium is an online publishing platform for the world’s most insightful writers, thinkers, and storytellers, those who believe they can change the world with their words, with their own voice! I write for Marketing & Growth Hacking Publication which is one of the largest publications on Medium for articles on topics related to business Marketing & growth. Contributors include the National Retail Federation, indiegogo and founders of companies like BigCommerce and others. I write about digital marketing, social media, new technologies, entrepreneurship, innovation, and startups. Show less

Mark Growth
Oct 2018 - nowContributing Content Creator & WriterMark Growth is the largest publication on Medium for articles on topics related to business marketing and growth. They give expert advice on everything marketing and growth hacking for a living. Contributors include the National Retail Federation, Indiegogo, and founders of companies like BigCommerce and many more of all shapes and sizes. Check out the publication at http://markgrowth.com

United Nations Volunteers
Dec 2018 - nowDigital Marketer/ ResearcherVolunteering work for Non-Profit Organizations (NGOs) include but not limited to Social Media Management, Social Media Marketing, Digital Marketing, Research, Content Creation, etc.The UNV Online Volunteering service collaborates with partners that recognize the transformative power of online volunteering. Their partners include global companies, volunteer-involving organizations and government agencies that wish to proactively engage citizens in making a difference for sustainable development worldwide.Online volunteering allows people to contribute to solving global challenges anywhere in the world, using the technology at their fingertips – smartphones, tablets or computers. Online volunteering is fast, easy – and most of all, effective. Show less

The Rumie Initiative
Jan 2019 - nowLearnCloud Content AggregatorThe Rumie Initiative is a non-profit tech organization that uses innovative technology, to provide communities around the world, in particular, those with little or no Internet connectivity, with access to the latest and best learning content available online and with the vision of a world where everyone has equal access to learning. Their mission is to mobilize the power of collaboration to improve access to quality digital learning resources. Rumie’s approach begins with the LearnCloud - an online repository of high quality, digital, educational content which is crowdsourced by educators and other passionate volunteers in different languages and for different contexts. Rumie then works with local on-the-ground program partners around the world who choose the learning material that is most appropriate for their unique context and load that content onto the specialized Rumie Tablet or any personal Android device via the Rumie App for offline use. Today, Rumie is active in more than twenty countries, working with partners like UNICEF, Junior Achievement and Kepler to transform education for underserved youth. Rumie is backed by the Silicon Valley accelerator that also produced Airbnb and Dropbox (Y-Combinator), is based at Canada’s #1 incubator (DMZ), and won the Google Canada Impact Challenge in 2017. An in-depth Harvard Business School case study on the Rumie model is now taught around the world.As a Researcher, my responsibilities include:1- Researching and gathering high quality, open sourced, and free learning content from all over the internet and from google play/android apps store.2- Evaluating, classifying, structuring, and sharing this content using the LearnCloud Platform.3- Creating collections including high quality learning content and resources needed by children in remote communities, new immigrants, and learners in refugee camps worldwide which will be used and integrated into offline programs globally through Rumie Tablets and Rumie app. Show less

Android in 10 minutes
Dec 2020 - nowFounderAndroid in 10 minutes is a Medium Publication that highlights the latest and greatest trends in Android development. I founded this publication so that I can share my knowledge in android programming with others.

Gitconnected
Dec 2020 - nowContributing Content Creator & Technical WriterThe foundation of gitconnected is sharing knowledge and helping each other grow as a community. I write for Level Up Coding Publication by gitconnected which is one of the informative publications on Medium for articles on topics related to software development, technologies, startups, etc.
Licenses & Certifications

Human Resources Fundamentals
Lynda.comMar 2016
Online Marketing Basics
Lynda.comMar 2016- View certificate

Facebook Marketing: Advertising
LinkedInDec 2017 - View certificate

Google Digital Garage Certificate
GoogleApr 2017 
Professional Digital Marketing Diploma
Integrated Marketing FoundationOct 2017
Facebook Marketing: Advertising
Lynda.comApr 2017
Jonah Berger on Viral Marketing
Lynda.comJun 2017- View certificate

Google Analytics
Google - View certificate

WordPress.com Essential Training
LinkedInMar 2018 
Facebook for Business
Lynda.comJun 2017
Honors & Awards
- Awarded to Doha KashFounder of Whereoo idea that was selected as one of the best 200 ideas in Egypt by Start with Google Competition Start with Google Competition 2012
- Awarded to Doha KashRanked the first on the dean's list for the year 2011 The German university in Cairo 2011
- Awarded to Doha KashThe German University Excellence Award for the year 2010 The German university in Cairo 2010 This Excellence Award was granted by the German University in Cairo for only 4 students out of all the faculties' students in 2010
- Awarded to Doha KashAcademic Excellence Scholarship during the four years in GUC The German university in Cairo Always ranked among the top 3 students on the dean's list and earned Academic Excellence Scholarship during the 4 years in GUC
Volunteer Experience
Volunteer
Issued by Resala Charity Organization | جمعية رسالة للأعمال الخيرية on Oct 2015
Associated with Doha Kash
Languages
- enEnglish
- arArabic
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