Lesego Mkhize

Experience

• 

  TutorABC

  Feb 2017 - Jan 2018

  Online English tutor
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  Media24 (Pty) Ltd

  Jul 2018 - Feb 2025

  As YOU magazine's Multimedia Digital Editor, I serve as the custodian for social media, website management, and content creation. Key responsibilities include:• Project managing all copywriting social media activities, including data management, ideation, reviewing, content calendar planning, budgeting, scheduling, reporting, and archiving.• Managed daily operations via traffic metrics and ongoing updates to the website and external websites, ensuring accuracy and relevance.• Overseeing the end-to-end bespoke digital content packages for the website and intranet development from a brand and communications standpoint using SEO best practices.• Collaborating with various departments to align content with company objectives, purpose, ambition, and values and integrated with existing applications. As well as working closely with cross-functional teams, including design, content, and IT, to define project scope, requirements, and timelines.• Ensuring seamless user experience and troubleshooting any intranet or site system issues while continuously identifying opportunities to improve UX and suggesting innovative elements. • Monitoring project progress using analytical tools (Google Analytics 4 and X24), identifying potential roadblocks, and implementing solutions to ensure successful delivery. Show less In this role, I managed daily social media and website management activities such as liaising withcommunity managers as well as overseeing all content functions to ensure the best practices across digitalchannels. Responsibilities included: • Pitched, conceptualised and created weekly content for the magazine as well as daily web content for the website.• Monitored social media trends, industry competitors, and actively sought or created tactical opportunities.• Collaborated with the News editor to steer the brand presence as set out by social media and editorial strategy.• Curated social media content plans for always-on campaigns and trade-aligned campaigns as set out by the Marketing manager.• Utilized work management platforms like Trello, Figma and a Content Management System (CMS) to organize, track, and manage deliverables.• Scheduled content across Facebook, Twitter, and Instagram using META native site and Tweet Deck.• Liaised with paid media for promotion across digital platforms and ensured quality check of live assets. Show less In this role, I drove the brand presence across the website and managed the social channels for DRUM magazine, across Facebook, Twitter, and Instagram. Responsibilities included: • Website content management on a CMS for the local region.Analytically monitored the most significant pool of visitors in South African region with an average active number of 1 450 users/day.• During my tenure, Instagram increased by 35 000 followers. • Organized editorial posting and publishing schedules to establish a brand voice on social media accounts. Show less

  • Digital Multimedia Editor

    Jun 2022 - Feb 2025

  • Digital Content Producer at YOU magazine

    Jul 2019 - Aug 2022

  • Digital Media Intern

    Jul 2018 - Jul 2019
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  Decofurn Furniture

  Sept 2024 - now

  Social Media Manager

  Strategic Planning and Execution: Develop and implement comprehensive platform-specific social media strategies aligned with businessobjectives, including content calendars, campaign planning, and budget allocation.Content Creation and Curation: Create engaging and visually appealing content, including reels, posts, and copywriting, to drive brand awarenessand customer engagement.Campaign and Ads Management: Oversee and optimize 360° campaigns as well as paid ads on Meta and TikTok Studio, resulting in a currentROAS of 88% on TikTok and 25% on MetaCommunity Management: Actively engage with the target audience while maintaining more than 1 million views, respond to comments andmessages, and foster a positive online brand reputation.Influencer Partnerships: Collaborate with relevant influencers to expand brand reach and drive conversions.Data Analysis and Reporting: Utilize analytics tools to track performance metrics, identify trends, and generate actionable insights.Team Leadership: Recruit, onboard, and mentor a team of content creators, ensuring consistency and quality in content delivery.EXCO Reporting: Prepare and present detailed monthly reports to the EXCO team, highlighting key performance indicators, achievements, andareas for improvement. Show less