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Rachel Gorlechen

Rachel Gorlechen

Advertising & Social Media Intern

Followers of Rachel Gorlechen2000 followers
location of Rachel GorlechenMiami-Fort Lauderdale Area

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  • Timeline

  • About me

    Content Marketer with Expertise in E-commerce and Copywriting.

  • Education

    • Touro University

      2015 - 2019
      Bachelor's degree Marketing/Marketing Management, General

      Activities and Societies: Recipient of the Touro College Marketing Award President of the Touro College Marketing Club Student Member of the American Marketing Association Cumulative GPA: 3.92Dean's list

  • Experience

    • GOBI Advertising

      Jun 2017 - Aug 2017
      Advertising & Social Media Intern

      • Developed social media and traditional (in person, by mail, etc) marketing strategies for implementation.• Performed competitive research and created presentation decks to assist the advertising team in pursuing new business.• Grew clients' social media following on Instagram, Facebook, and Twitter.• Wrote promotional content featured on clients' company websites and social media platforms. • Aided in the development and implementation of social media run contests. • Conducted comprehensive research projects on various topics, including emerging technologies, consumer behavior, social media usage across different demographics, and industry-related practices.• Researched and cold called prospective clients. Show less

    • Jambu & Co.

      Jan 2018 - Aug 2018
      Digital Marketing Intern

      • Influencer/Blogger Outreach: Coordinated with fashion bloggers and social media influencers, and utilized segmentation strategies to identify which bloggers would be a good fit for collaboration.• Social Media Marketing and Copywriting: Crafted unique promotional content and scheduled social media posts for Jambu & Co.’s three brands (Jambu, JSport, and JBU) on Facebook, Twitter, and Pinterest. Contributed to Instagram growth by increasing following count organically by 10%•Brand Partnerships: Corresponded with other brands on DojoMojo, planning brand partnerships and collaborating on cross-promotional giveaway campaigns.•Competitive Analysis: Conducted competitive research, analyzing social media practices and market trends within the footwear industry.• Analytics: Analyzed monthly Listrak metrics of email campaigns, and tracked performance of specific sales events and promotions.• Content Writing: wrote scripts for Jambu & Co product videos featured on Zappos and our own website. Show less

    • HarperCollins Publishers

      Oct 2018 - Dec 2018
      Audio and Audience Developement Intern

      • Supported both the digital marketing and audio departments on marketing initiatives, including content writing and editing/ formatting of the company’s daily “Book Perk” promotional newsletter.•Wrote and scheduled social media content for Harpercollins's official Twitter, Facebook, and Instagram accounts, collectively reaching over 1M followers. •Researched popular trends and helped gather news stories for social media.•Assisted with scheduling requests from various imprints for email marketing.•Promoted new audiobooks by editing audio files and created audiograms for social media.•Circulated PR blasts within HarperCollins on behalf of the audio department. Show less

    • Vida Shoes International

      Feb 2019 - Aug 2019

      • Marketing and Public Relations Coordinator

        Jun 2019 - Aug 2019

      • Brand Marketing Intern

        Feb 2019 - May 2019

    • Alfred Dunner

      Sept 2019 - Mar 2022

      • E-Commerce & Digital Marketing Manager

        Feb 2021 - Mar 2022

      • E-Commerce Coordinator

        Sept 2019 - Feb 2021

    • Athleta

      May 2022 - Jun 2023

      *position eliminated due to company-wide layoffs*

      • Assistant Manager | Content Marketing & Site Merchandising (AthletaWell)

        Sept 2022 - Jun 2023

      • Assistant Manager | Loyalty, Promotion, AthletaWell Marketing

        May 2022 - Aug 2022

    • Freelance

      Jan 2024 - Feb 2024
      Copywriter & Content Strategist

    • Kindra

      Feb 2024 - Apr 2024
      Marketing Consultant | Partnerships & Healthcare Marketing

    • SEPHORA

      Jun 2024 - now
      Assistant Marketing Manager | Campaign & Content- Consultant

  • Licenses & Certifications

    • Use Google Analytics for Your Business

      Google Digital Academy (Skillshop)
      Nov 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to Rachel Gorlechen
      Touro College Dean's List Touro College Aug 2022 I was on the Dean's list from freshman-senior year of college.
    • Awarded to Rachel Gorlechen
      Touro College Marketing Award - May 2019 The marketing award is granted to one graduating senior each year, who demonstrated both academic and leadership achievements throughout their college tenure.
    • Awarded to Rachel Gorlechen
      National Honors Society National Honors Society Sep 2015 I was a member of the National Honors Society throughout my four years of High School.
    • Awarded to Rachel Gorlechen
      AP Scholar College Board May 2015

  • Volunteer Experience

    • Patients and Visitors Information

      Issued by Main Line Health on Jun 2013
      Main Line HealthAssociated with Rachel Gorlechen