Vishnu Priya

Experience

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  I-Help

  Nov 2013 - Mar 2016

  HR Member

  Organised recreational activities for members and ensured that operations took place every week.

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  Srei

  Jun 2015 - Jun 2015

  Strategic Financial Analyst Intern

  Constructed Memorandum of credit by analysing financial credentials of a person or a company mentored by strategy department. Strategically analysed the Return on Investment and worked along with the credit department to present and finalize the deals

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  Enactus

  Oct 2015 - Mar 2018

  Core Member

  At Enactus we believe in seeing possibilities, taking actions and enabling progress.Devised sustainable business model for new projects to instil entrepreneurial spirit in the rural population.

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  Reliance Foundation

  Apr 2016 - May 2016

  Intern

  Worked in collaboration with District Magistrate under ‘District Quality Improvement Project’ to improve healthcare of people. Facilitated creation of Standard Treatment Guidelines according to NABH Accreditation for 7 clinical specialities at MGM Hospital.

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  Engrave

  Apr 2017 - May 2017

  Summer Internship

  Coordinated with makers to improve product catalogue for 16 subcategories & provided Launch plan for 18 subcategories. Improved their presence online using Search Engine Optimisation (SEO) for 7 subcategories encompassing 6270 keyword search and Created Content & Marketing plan.

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  HBD Consulting

  May 2017 - Jun 2017

  Intern

  As an intern in the Research Team, I worked on Enterprise Valuation focusing on fundamental testing through evaluation of financial statements (Financial Ratios Analysis, Discounted Cashflows, Valuations and Projections)and business analysis (Scenario Analysis, Stress Testing and Peer Group Analysis). Not confining myself to the screen, I went on a field visit and interacted with the promoters to better understand the manufacturing process and factor in the management philosophy and style.

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  CreditMantri Finserv Private Limited

  Jul 2018 - Jul 2019

  Business Manager

  As a part of the Business team, driving App based short term loans segment through lender engagement, data analysis & product innovation. Also, to design and implement business plan and channel strategy. Driving App based short term loans segment through lender engagement, data analysis & product innovation. Strategize with Product on customer journey & engagement, product placement to drive cross-sell. Published monthly reports on competitor analysis & new developments in App based loan segment via research.As a part of the service team, created and launched Chatbot across business units to reduce number of queries & improve customer journey. Constructed the Chatbot flow to improve customer service and sales by creating opportunities for cross sell. As part of Strategic Initiatives, defined and tracked Service Quality metrics, observed trends and drove process improvements. Organised service review every month and drove the discussion towards key focus areas to improve Net Promoter Score.As a part of the Credit Improvement Services team, my team coordinates with the lenders and bureau to improve the Bureau score of our customers to convert them to credit healthy customers. My focus areas are dispute resolution, lender tie ups and providing good customer experience with the help of a team. ▪ Coordinated across units to set up process & followed it to the T which yielded in 155% improvement over 4 months.As part of Business Development, Created a focused pipeline of 40 lenders to be on-boarded based on customer data analysis and market research. Designed and executed a plan to increase revenue by identifying business key revenue levers. Successfully on-boarded 4 new clients by explaining the key value proposition of Credit improvement service business. Show less

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  VIBOL Educational Trust

  Aug 2019 - Mar 2024

  Marketing Manager

  - Developed Brand strategy and communication across marketing channels for offline advertising & digital growth- Designed & executed marketing strategy via BTL activities & digital medium, yielded net increase of 620 admissions- Coordinated with Marketing and Admission team to track the sales funnel, to identify gaps & resolve immediately- Prepared, analysed & interpreted reports to optimise & strategize based on feedback aiding in business decisions- Discussed & implemented strategies to establish the school in academics, sports & other extra-curricular activities- Performed Competitor analysis to analyse market trend & suggested areas of improvement for growth of the school- Digital Marketing Strategy & Performance marketing team for lead generation, brand building & management- Supervised Social Media Management for brand promotions, to build goodwill & transparency- Built processes & implemented strategy to optimise communication channel between teachers, students & parents- Designed App for communication between internal and external stakeholders for day-to-day & marketing activities- Responsible for carrying out the instructions of the board as an important link between Trust & School- Supervise Administration of the school in finance, operations & Infra as part of School Management - Manage all correspondence concerning CBSE Affiliation & ensure overall smooth functioning of school- Marketing strategy & execution focused on driving Admissions via online & offline mediums- Oversee Campus culture, Innovative ideas to develop personality, inculcate values & bring out talent of students Show less

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  Sapphire

  Feb 2022 - Jan 2024

  Business Head

  SAPPHIRE is a Digital Marketing firm in Chennai. We create & execute custom-made digital marketing strategy for you based on your business goals. Our expertise lies in Performance Marketing & Digital Marketing Strategy.- Create & execute custom made Digital Marketing Strategy for clients based on their business goal- Develop Brand strategy & communication across marketing channels to grow business online & offline- Prepare reports, analyse & interpret data to aide in business decisions, to strategize based on feedback- Key account manager for 6+ clients as partner in Performance Marketing & Digital Marketing Strategy- Branding strategy, Social Media Management & Marketing, Search Engine Marketing, Automation- Managing YouTube, LinkedIn, Facebook, Instagram, WhatsApp, Shopify, Google Ads, Google Analytics, Google Merchant Centre and many more. Show less

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  EchoVME

  Jun 2022 - Oct 2022

  Digital Marketing - Google and Facebook Ads

  Handled 12+ accounts including real estate, ecommerce and education clients. - Created and Optimised Google Ads campaigns - Search, Display, Video, Discovery and Pmax campaigns. - Set up conversion tracking- Designed Landing page template. Landing page and Website analysis for clients- Competitor analysis for clients- Regular Ads campaign audit - Prepared Ads proposal and Plan of action for new clients- Prepared reports for clients- Set up audiences and goals in Google Analytics- Learnt to use Google Tag Manager Created remarketing campaigns, Learnt Facebook ads, Wrote Blogs, Content Creation for Social Media, Worked on Quora and Brand Audit Report.Tools learnt - Canva, Wordpress, Google Search Console, Google Analytics, Google Adwords, Google tag manager, Facebook Business Manager, Instagram, LinkedIn, Publer, Pabbly, Swipe pages, Youtube, Clickfunnels, Instachamp, ActiveCampaign, SMShorizon, Wati, Hotjar, Collect Chat Show less