Tania Alves Silva

Experience

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  Nors

  Sept 2007 - Dec 2010

  Sales Marketing Manager I Product Manager

  • Planned new product external launch and release while managing cross-functional implementation of the plan.• Created product positioning and messaging to differentiate products in the market and expand visibility.• Drove marketing initiatives to increase product visibility and market performance.• Communicated value and position to the sales team and developed tools to support the selling process.• Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.• Drove marketing efforts by orchestrating regular advertising campaigns.• Developed insights on marketing campaigns to assess performance against goals.• Pricing Show less

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  Magnolia silver Jewellery Group

  Dec 2010 - May 2013

  Regional Sales Manager I Business Manager

  • Implemented KPI&Performance reports which contributed to bottom line monitoring and increased performance visibility by over 30%.• Reduced turnover by 10% by enhancing training, motivation, and engagement strategies with all employees.• Increased sales by over 20% by rolling out new training and bonus programs across regional stores.• Opened 4 new stores within the district in 12 months.• Drove revenues and team morale by developing and deploying sales contests.

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  MC

  Jun 2013 - now

  Program Manager I Business Operations

  • Operations specialist Project Leader• KPI& Performance management.• Develop executive presentations and reports to facilitate project evaluation and process improvement. Extensive, proven stakeholder management skills.• Orchestrate projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.• Develop and initiate projects, including managing costs, schedule, and performance.