Courtney D. Bright

Experience

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  Philadelphia Magazine

  Jan 2011 - May 2012

  Marketing Intern

  • Prepared media kits for advertising sales representatives• Created promotional materials, signage, maintain RSVP lists, organizing collateral in the planning and execution of events • Work collaboratively with cross functional departments. • Help inform the creative development process and all projects that flow through the department. SKILLS & LANGUAGES:

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  Philadelphia Phillies

  Sept 2011 - Oct 2012

  Season and Group Sales Representative

  • Responsible for retaining current Season Holders and Group Leaders while obtaining future Season and Group Clients and increasing sales by 5%• Coordinated seven Community Corporate Nights (a group ticket sale of 500 or more tickets) over the course of the season• Provided exceptional customer service on game days for top clients in our Premium areas by staffing VIP concierge and Suite Level• Assisted with non-game events such as ALS Festival, Picnic at the Park, Baseball 101• Visiting clients, providing customer service at the sales lobby, and answering inbound phone calls Show less

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  CBS Corporation

  Dec 2012 - Mar 2015

  Marketing/ Sales Coordinator

  • Coordinated, prepared and finalized marketing materials necessary for sales presentations to local clients and agencies• Accurately entered and maintained sales orders, processed revisions & makegoods, generated contracts and maintained sales files both television and digital• Developed relationships with and maintained a positive rapport with agency buyers and clients • Administrative responsibilities for the Vice President, Sales Managers and Account Executives included fielding calls, receiving and directing visitors, word processing, filing, faxing and various other duties Show less

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  New York Yankees

  Dec 2012 - May 2013

  Group Sales Representative

  • Administrative duties• Found leads for Group Sales Account Executives for new business development• Entered clients into CRM Database• Made cold calls to prospective clients for new business

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  B. Riley Financial

  Nov 2015 - Nov 2017

  Marketing & Events Manager

  • Managing all sponsorship outreach and exceeding the sponsorship/partnership goal of $300,000 annually• Maintain all logistics, RSVP’s and analytics for company conferences and corporate events• Manage and maintain all vendor relationships• Manage, plan, develop and implement all marketing strategies, campaigns, and communications for the firm• Work closely with bankers, traders and wealth management team to build decks, tombstones, infographics and roundtables• Track all email distribution analytics for the monthly and quarterly newsletters, news briefs, monitors, infographics and roundtables • Work closely with our in-house graphics team to design all marketing materials for internal and external use • Coordinate with Online Marketing Coordinator to update social media and company websites and press releases Show less

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  The Woo

  Oct 2017 - Oct 2019

  Marketing Account Manager

  • Managed branding production, activations, and marketing for high-profile clients including Star Wars Jedi, Milani Cosmetics and Bosch, ensuring a deep understanding and respect for each client’s unique needs and brand identity• Led the Star Wars Jedi Challenge campaigns, coordinating with influencers and YouTubers to maximize reach and engagement, utilizing data-driven insights to optimize influencer selection and campaign performance• Conducted accurate forecasting and stayed current with industry trends to inform strategic marketing decisions and optimize campaign performance• Applied creative thinking to develop innovative marketing strategies and solutions, demonstrating the ability to work effectively under pressure and meet tight deadlines• Negotiated and established partnerships that align with the client's positioning and target audience• Developed joint promotional activities, such as giveaways, product launches, or sponsored content, to increase brand visibility and engagement for existing clients• Managed and curated activation teams for client pitches, photo-shoots, commercials and events• Developed social media strategy (including paid social), created and managed a rolling 3 month integrated editorial calendar, and publish content that strengthens the clients positioning• Managed client relationships in the beauty, technology/gaming and appliance industry as well as developing new business from potential clients in various industries such as technology, entertainment and sports• Worked closely with Creative Services team to design all assets for current projects as well as on-site shoots• Managed sales reports, employee project hours, influencer budget and weekly client billings Show less

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  The American Film Institute

  Oct 2019 - Dec 2021

  Senior Manager, Strategic Partnerships

  • Managed AFI’s partner fulfillment program and AFI’s corporate giving program in support of the Institute’s operations, exhibition programs, the AFI Conservatory, AFI Special Events, AFI Festivals and special projects• Raised over $1M annually from festival program partnerships with Netflix, Audi, AT&T, Showtime, Discovery, Variety, The Hollywood Reporter, L.A. TIMES, The Wrap and Wall Street Journal• Point person responsible for all hospitality communication and benefits with sponsors, media partners, talent, publicists, and managers in the entertainment industry, leading strategic approach to talent, managing expectations, and ensuring successful execution of talent-related events and initiatives • Facilitated contract negotiation and oversaw business partnerships, and financial terms and agreements to full execution• Ideated & executed integrated marketing strategies to drive new customer acquisition, long-term loyalty, brand awareness & revenue• Partnered with communications team to drive coverage and earned social media for sponsor and media partner initiatives• Managed and oversaw the AFI Corporate Fund program, including research, development and maintenance of prospect lists, outreach, cultivation of Vice Chairs and Corporate Members and creation of proposals and presentations to viable prospects• Managed database, analytics, payment schedules, budgets and contracts for institutional support• Performed follow-up and working closely with Legal & Finance to gather all information to ensure payments are received and the most current information is captured• Created sponsorship Return on Investment packages and other reports requested by sponsors post event Show less

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  Los Angeles Times

  Dec 2021 - Dec 2023

  Senior Marketing Manager, B2B Publishing

  • Directed a team of writers, graphic designers, and project managers to create compelling content tailored to specific target audiences across all L.A. TIMES B2B Publishing platforms• Led flawless cross-functional execution, collaborating with various teams including sales, events, product development, and creative departments, to ensure seamless implementation of marketing initiatives• Set up and executed digital marketing A/B testing to identify optimal strategies and improve campaign performance.• Demonstrated a track record of building and maximizing campaigns to achieve high ROI, leveraging data analytics and performance metrics• Utilized CRM platforms to create and manage targeted marketing campaigns, ensuring personalized and effective customer communication• Managed, developed, and implemented a comprehensive B2B social media strategy across LinkedIn, Instagram, and Facebook, resulting in a more than 50% increase in engagement and reach• Cultivated strategic partnerships with B2B brands and businesses to co-create and distribute content on L.A. TIMES B2B Publishing platforms, leveraging their expertise and audience to enhance the value proposition for both parties• Managed the marketing budget for B2B initiatives, allocating resources effectively to maximize ROI and achieve marketing objectives• Balanced cross-functional profit and loss statements (P&Ls) and managed production costs Show less

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  Not So Bright by Courtney Bright

  Jan 2024 - now

  Founder / CEO

  “Any candle in the dark, is guiding light!” An affordable luxury candle company which is a play on words that stems from a long line of play on words. Nicknames given to Courtney throughout her school career, church and work life. Courtney’s last name has always made room to start a good conversation, always an eye lifter and of course cute/flirty banter. Now we make room in our homes for affordable luxury candles.NOT SO BRIGHT, candles stems from her love of candles and candle making. Show less