Mariam Kamal

Experience

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  MediaCom

  May 2002 - Jan 2008

  Client portfolio includes: Proctor and Gamble, Coca Cola and Nokia • Managed daily and monthly media plans, annual reviews, competitive analysis and next year forecasting of media deliverables in line with consumer activity, overall retail audits and media levels.• Handled, all ATL media activations with a total Annual budget of over 35 Million USD mostly in traditional media.• Assessed and evaluated the viability of media vehicles against the cost vs. response analysis and reach optimization.• In depth research of Competitor activity and media levels vs. their sales and comparing it to our brands.• Understanding the effects of new product launches, seasonality, competitive noise, and new media opportunities.• Received recognition for several high-end campaigns like Always Mother, H&S Black, Safeguard (Commander Safeguard) and Herbal Essence Launch.○ Supervised a team of 12 Planners and Research executives○ Created Cohesiveness in Planning teams to monitor deliverables and quality of execution vs. others○ Leveraging the combined spend of all brands to get maximum visibility and add-ons.○ Planned the media execution of customized software e.g. Coke Studio○ Designing and conducting trainings on media and researches to Brand Managers and Team Members○ Identifying controls to ensure continuous execution of servicing needs ○ Pitching to new clients by highlighting the Mediacom edge vs. other agencies.○ Initiated and overlooked the MT Program and started the Buddy system.○ Syndicated and oversaw the Multimedia Time budget Study and pitched it to new clients Show less o Headed a team of six planners for all brands of P&G Pakistan (Pampers, Ariel, Pantene, Always, H&S, and Safeguard)o Initiated the Inception stage media Planning (Planning Team’s Involvement from Day 1 vs. before execution)o Coordinated with Creative agencies for customized media ideas (H&S Screen, Always Mothers Day Snippets, Commander Safeguard)o Created systems to set realistic timelines for the team and deliverables in agreement with Brand Managerso Successfully launched P&G brand campaigns such as the Pantene Black, Head & Shoulders Black, Always Mothers TV showo Created Media Workshops for Brand Managers and Media Teams within P&G.o Founder of the “Planning Star competition” Show less

  • Planning Head- Coca Cola, Nokia and Zong

    Apr 2007 - Jan 2008

  • Group Lead - Media Planning for P&G Pakistan

    Sept 2006 - Apr 2007

  • Media Planner - Proctor & Gamble Pakistan

    May 2002 - Sept 2006
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  SZABIST

  May 2004 - Dec 2007

  Lecturer (Part time) MBA Program- Marketing/Media Planning/Management

  I taught Marketing Management, Media Planning and Management to the MBA programs for three semesters in 2006-2008.

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  HBL - Habib Bank Limited

  Jan 2008 - Jan 2009

  Media Manager

  Managed the media for Pakistans largest Bank. Created training sessions for Brands to familiarize themselves with the media strategies and priorities. Managed annual deals and negotiations with vendors such as TV channels and publications. Oversaw the effectiveness of media deliverables both in terms of awareness indicators as well as ROI. Introduced new media ideas for new campaign launches to aim at the younger audiences. Initiated event based advertising with a heavy focus on consumer spending patterns which would support our saving accounts. Left the job due to relocation to Saudi Arabia Show less

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  Alkhabeer Capital - الخبير المالية

  May 2009 - Jan 2011

  Public Relations Manager

  • Worked extensively on the organization's Marketing strategies alongside marketing specialist Sayeed Aghil Baaghil. • Managed the Internal and external communications for the employees. • Initiated and conducted the employee satisfaction survey and proposed suggestions in line with the outcomes.

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  Spark Foundry

  Feb 2018 - Jan 2019

  Head Of Strategic Planning

  Led the strategic planning and client -agency relationship for all of Sparks portfolio.Created Annual media reviews and evaluations, ROI analysis and forecasting for the year ahead. Supported the Marketing teams to help create media strategies based on marketing calendars and competitive analysis. Focused primarily on 360 holistic media execution for new brands with a strong digital focus.Managed new client acquisition, pitch presentations and onboarding for new clients. Successfully managed to acquire three new clients in the field of Confectionary, Automotive and DairyHandled a portfolio of over $12.7 Million on Annual basis. Show less

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  OMD Canada

  Mar 2019 - Jul 2019

  Programmatic Analyst- Warner Bros

  • Responsible for setting up, managing, and monitoring SEM campaign performance of Warner Brothers with emphasis on Social Media Presence.• Daily Planning and Optimization by managing digital campaign execution, daily, including setups, optimization, and reporting.• Experience of working across different tactics and deliverables such as Display True view and PMP based media buying,• Working with DSPs DV360, Verizon and Amazon and 3rd party ad servers.

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  IKEA

  Nov 2020 - Feb 2022

  Communications and ID Coworker

  Responsibilities included understanding customer lifestyles and habits and creating customer friendly solutions. Using ethnic relevance and local relevance touchpoints to create communications.Supported the Local Marketing team with Event management and coordination to amplify the marketing targets for the year.Worked with the Internal Communications team towards coworker engagement ideas and execution.

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  Dentsu X

  Feb 2022 - May 2023

  Media Supervisor

  Client: AinBev (Labatt) - Corona, Modelo, Budlight, Michelob and MillstreetResponsibilities include managing Client and External agency relationship. Maintaining and initiating vendor collaborations (especially with new opportunities). Planning IMC/non IMC connections plans and reviewing campaign execution & performance. Reporting internally and externally and supporting global requests and leading client meeting.Sucessfully launched the Stanley Park brand in British Columbia with an emphasis on conversion targets. Worked along the creative team to manage and launch the BudLight Seltzer and Summer Campaign and a sucessful Pride Camp. Created a holistic 360 media amplification of Michelob’s Night Run in top 6 cities of Canada. Show less

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  Mindshare

  May 2023 - now

  Core responsibilities include providing strategic guidance and direction to clients to achieve their business goals.Overseeing the execution of our strategic plans for clients working closely with our regional and operational teams.Having a deep understanding of the clients’ businesses and industry sectors they operate in. Advising clients on key trends esp with respect to digital marketing campaigns.Acting as a change agent, promoting innovation and driving transformation across the business.And Collaborating with other supporting agencies of WPP like Goat, ESP and Xaxis to provide customised solutions. Focusing on delivering organic growth by delivering transformational work within existing client base and looking to grow the business by securing new clients. Show less

  • Director Strategy and Client Leadership- Unilever

    Nov 2023 - now

  • Director Strategy - Enterprise

    May 2023 - Nov 2023