Ross Condit

Experience

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  Imagitas, Inc.

  Oct 1997 - Jul 2001

  Created content management department to research, write, and maintain content for Internet and direct mail products, including the U.S. Postal Service (USPS) Change of Address card, the USPS Welcome Kit, FirstGov.gov, and HiCitizen.com. • Responsible for budget of state motor vehicle programs with $5M revenue.• Led eight-person cross-functional team to ensure optimal quality.• Managed state motor vehicle product efforts including coordinating production, advertiser participation, and government relations. Show less

  • Director, State Motor Vehicle Program Marketing

    Jan 2000 - Jul 2001

  • Director, Government Content

    Oct 1997 - Dec 1999
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  Effective Communications, Inc.

  Jan 2001 - Apr 2012

  Owner

  Effective Communications, Inc. (a small business that I co-founded) specialized in working collaboratively with clients, including non-profit organizations, educational institutions, and small businesses to develop and implement creative integrated marketing programs.• Executed integrated advertising and media relations initiatives, as well as campaigns for social media, print, online, radio, and TV outlets. • Created communications collateral consistent with institutional branding for a range of clients, resulting in a professional, seamless look and increasing revenue for clients by as much as 75% annually.• Designed “soup to nuts” client websites (HTML, PHP, WordPress, Drupal) including copywriting, art direction, user interface, and search engine optimization (SEO). Utilized Google Analytics metrics to analyze reports on site traffic and update SEO.• Managed project teams and vendors to maximize impact for minimal cost by researching, evaluating, and negotiating best terms for print, broadcast, and web-based advertising.• Planned high-profile events and conferences for clients. Show less

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  Worcester Comprehensive Education & Care

  Apr 2010 - Nov 2014

  Board of Directors

  Served as board member and vice president/public relations and marketing adviser for Worcester non-profit education center serving 350 children and their families, ranging in ages from infants to teenagers parents.

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  Simon Says Booking and Publicity

  Apr 2012 - Jun 2014

  Director, Venue Promotions & Management

  Simon Says Booking and Publicity manages promotions and hires musicians and other performers for entertainment venues throughout the Northeast.• Designed and executed public relations campaigns to promote venues and artists in traditional and online outlets, including social media.• Managed event-booking operations for four entertainment venues.• Promoted shows, artist tours, album releases, festivals, and videos/films.• Developed local and national press lists and media calendars. Show less

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  Hardwick Farmers Co-Operative

  Dec 2012 - May 2016

  Marketing Manager – Part Time

  Hardwick Farmers Co-Operative is a century-old member-owned store that is one of Central Massachusetts’ largest independent co-operative retailers.• Created and maintained point-of-purchase video displays to drive sales.• Initiated and executed social media marketing program and email campaigns to increase awareness and build audience engagement, resulting in $10,000 in annual cost savings.

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  Better Business Bureau of Central New England, Inc.

  Jul 2014 - Dec 2015

  Marketing & Member Services Manager

  Served on the leadership team of Better Business Bureau (“BBB”) to promote the highest standards of business ethics and to connect consumers to trusted businesses.• Established and maintained a brand-consistent corporate image for all BBB product lines including graphic design of all marketing collateral, advertising, outdoor signage.• Generated publicity for BBB, including newspaper articles, press releases, web, and social media content.• Planned and executed numerous events for BBB member businesses throughout the year, resulting in a 200% increase in attendance.• Collaborated with BBB Consumer Education Foundation to establish and manage scholarship programs and outreach. Show less

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  The Food Project

  Dec 2015 - Oct 2018

  Director of Marketing & Communications

  The Food Project is a 33-year-old non-profit organization that unites people from diverse backgrounds on local farms to produce healthy food and build a sustainable, just food system for all.• Spearheaded public relations strategy that included coverage in TV, print, podcasts, and other online publications, resulting in over 30 media mentions per year — a 300% increase from previous years.• Directly responsible for generating at least $300,000 in revenue for a $3.2 million budget.• Implemented and executed social media strategy, resulting in 25% increase in followers across social media channels (Facebook, Twitter, Instagram, YouTube, and Google+).• Created over one hundred email communication pieces utilizing Mailchimp and other platforms. Show less

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  Fenway Health

  Jul 2019 - Apr 2022

  Marketing & Communications Manager

  Fenway Health is a 53-year-old organization that provides innovative, equitable, accessible health care, and supportive services for LGBTQIA+ people, BIPOC individuals, and other underserved communities.• Drove attendance and revenue generation for Fenway Health and AIDS Action fundraising events through comprehensive marketing and communications plans, utilizing social media, public relations, online advertising, print and outdoor advertising, direct outreach, email marketing, and more.• Wrote and distributed press releases to media outlets to generate local and national coverage for Fenway Health studies and health care initiatives.• Conducted market research to determine patient and customer satisfaction, as well as to determine market requirements for existing and future programs and services.• Developed monthly data analytics, utilizing Google Analytics to measure website traffic and to gauge the success of marketing initiatives. Show less

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  Pine Street Inn

  Apr 2022 - now

  Director Of Communications

  Pine Street Inn is a 55-year-old organization dedicated to ending homelessness. The organization partners with homeless individuals to help them move from the streets and shelters to a permanent home and community.• Lead day-to-day planning, implementation and monitoring of internal and external communications activities for the organization, including website, internal and external newsletters, e-news, social media, and more.• Build focused content development program to gather the stories and other material that highlight Pine Street’s impact on the people the organization serves.• Ensure brand messaging is consistent throughout web, social media, and other communications channels for more than 2,000 pieces of content per year.• Develop annual goals to measure website traffic and social media engagement using data analytics to gauge the success of communications initiatives.• Manage team that includes graphic design manager, digital and social media coordinator and two part-time content specialists to foster collaboration and to ensure projects are completed on deadline. Show less