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Devon Smith

Devon Smith

Media Director

Followers of Devon Smith526 followers
location of Devon SmithNew York City Metropolitan Area

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  • Timeline

  • About me

    Senior Campaign Manager at Financial Times

  • Education

    • James Madison University (JMU)

      2017 - 2021
      Bachelor of Arts - BA Media, Arts and Design with a concentration in Advertising

      Activities and Societies: Madison American Advertising Federation, Kappa Pi- International Art and Art History Honor Society, SMAD club. Creative Advertising Concentration

    • Mount Saint Mary Academy

      2013 - 2017
      High School Diploma Highschool 12th

      Activities and Societies: Awarded prestigious McAuley Hall "Student with the Most Potential" Award amongst graduating class, President of the Mural Club, and expanded the arts program within the school. Private catholic all-girls school.

    • Penn State University

      2023 - 2026
      Master's Marketing Data Analytics and Insights

    • Parsons School of Design - The New School

      2015 - 2016
      Completed Summer Program Fine/Studio Arts, General 11th grade

      Activities and Societies: I earned Dean's List and fulfilled 3 college credits.

  • Experience

    • Madison American Advertising Federation

      Jan 2019 - May 2021
      Media Director

      Student chapter of the American Advertising Federation (AAF). Work focused on the annual National Student Advertising Competition.

    • ArtWorks Gallery

      Sept 2020 - Dec 2020
      Intern

      In this position, I managed the online presence of the gallery including advertising of art shows and social media strategy to promote brand awareness and influence brand development.

    • Duke Hall Gallery of Fine Arts

      Jan 2021 - May 2021
      Intern at the Duke Hall Gallery of Fine Arts

      ➥ Manage the gallery space, learn professional gallery practices and work side by side with gallery director.

    • Financial Times

      Sept 2021 - now

      - Drive success of digital campaigns from initial implementation to final delivery.- Regularly communicate with sales colleagues and clients to recommend optimizations and maximize campaign performance.- Own end-to-end client relationships, collaborating on strategy, analytics, and reporting.- Identify, troubleshoot, and resolve creative issues to maintain campaign effectiveness.

      • Senior Campaign Manager

        Jan 2025 - now

      • Campaign Manager

        Sept 2021 - Jan 2025

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Devon Smith
      "Student Who Made The Most Of Her Potential" Catherine McAuley Award Mount Saint Mary Academy Jun 2017 Won the Catherine McAuley Award for "Student Who Made The Most Of Her Potential". One student is selected to receive this award.
    • Awarded to Devon Smith
      Gold Award Somerset County Art Festival, First Place Award - 2016 Won first place at the Somerset County Art Festival for a Picasso-inspired ceramic piece. Judges were highly impressed.