Shilpika .

Experience

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  Freelance

  Nov 2004 - Aug 2006

  Journalist

  Researched and wrote lifestyle and fashion articles for local magazines, and on political issues such as UN missions

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  Oxigen

  Sept 2006 - Sept 2007

  Correspondent & Associate Producer

  Content Development:Created over 700 video capsules, 90 seconds each, for leading payment solution network’s first mobile entertainment appContent Research:Researched and covered lifestyle and fashion events

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  Blue Mango Films

  Sept 2007 - Oct 2009

  Producer

  Client Management:Managed relations with IT brands such as Microsoft and Cognizant while providing them with video production support.Production and Project Management:- Developed B2B marketing, product and training videos- Acknowledged by Microsoft’s office for creating globally appreciated corporate video for Heroes Happen Here campaign

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  Network18 Media & Investments Limited

  Oct 2009 - Sept 2014

  Content Marketing Strategy:Launched 150 hours of 2D and 3D Animation Series for TV and web in conjunction with production partners and with a budget of over $450,000Expanded education division, adding the junior viewer category (10- to 14-year-olds) to the channel’s existing viewership; resulted in a 15% increase in TV viewership and 10% in revenues, with web subscriptions up by 1500 in a yearProduction and Project Management:Managed four production partners and their 15-member teams responsible for developing series from concept to production within a 24-month timeframe Show less

  • Manager (Animations and Digital)

    Jul 2011 - Sept 2014

  • Executive Producer

    Oct 2009 - Jul 2011
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  Zee Media Corporation Limited

  Aug 2016 - Jun 2017

  Producer

  Content Strategy:Assisted with the global news channel, WION’s content development in 2016 and launched its first entertainment show, Unscripted, a 30-minute global entertainment reporting series; scripted and produced 35 episodes at $1000 per show, and attracted sponsors such as Maruti and Suzuki, earning over $10,000 per week in ad salesLaunched first business and sports talk show, Boardrooms & Fairways, a 30-minute short-run series with 5 episodes at $10,000 per show with featured CEOs from auto, aviation and FCMG sectors Developed, researched, scripted and managed daily business and market show Enhanced content strategy based on analytics and sales team feedbacks, attracting advertisers through data supporting shows’ performanceContent Marketing:Guided digital team to create and execute a go-to-market strategy for multiple shows. Monitored weekly analytics for performance peaks and troughsCreated campaigns and presentations to support Sales and Marketing in brand integrations and business collaboration effortsTeam Management:Coached and mentored a multi-national team of 20 in reporting, anchoring, production and digital marketing Show less

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  Independent Consultant

  Jan 2018 - Dec 2018

  Strategist - Digital Content

  VISAFF CANADA (JULY- DEC 2018)• Launched and managed VISAFF’s first B2B Event. SELECT AERO INC. (JUNE – AUG 2018)• Created SEO driven website copy to strengthen the brand's position as a luxury service.NETSQUARED VANCOUVER (APRIL - JUNE 2018)• Led video marketing for The Digital Nonprofit Conference 2018FRESHKILL FILM PRODUCTIONS (APRIL -MAY 2018)• Produced an indie film - Send Me to Hell, Baby – with Todd Davies, a Canadian director.

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  Crew Marketing Partners

  Feb 2019 - Apr 2021

  Project Manager - Strategies & Creative Marketing

  Marketing & Content Strategy:Developed Integrated marketing strategies, budgets and marketing calendars for the clients with marketing budgets varying from $30,000 to $500,000 a year.Developed video strategy and campaigns for new and existing clientsExecuted and managed YouTube strategies for the clientsProject Management:Ensured on-time delivery of projects varying in duration from 2 days to a year or more.Managed new product marketing cycles from naming, packaging development, website development, tradeshow campaigns to digital campaign for the clients.Managed video projects from concept to completionOptimized monthly and quarterly online and offline marketing activities. Show less

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  Diaspora Creative

  Aug 2019 - Mar 2021

  Consulting Partner - Film & Web Series Marketing

  BUSINESS STRATEGY• Presiding over the evaluation of film scripts based on UVP, market size, revenue potential and investors’ interest.• Evaluating terms for investor proposals and stakeholder structure in partnership projects.• Mentoring production team for project planning and execution.MARKETING STRATEGY• Helming global distribution strategy for every creative project.• Organizing and executing fundraising events for the socially relevant project.ACHIEVEMENTS• Raised $150,000 in 10 months for a historic docudrama currently in development Show less

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  Veto Creative Agency

  Apr 2021 - now

  . Leading conversations and planning with VPs and Directors of Marketing at the client end, assessing their marketing needs, objectives and opportunities to help them succeed in their respective landscape.. Working with Canadian and the US clients, to provide them strategic marketing support to launch brand and product campaigns while managing budgets and timelines, and reporting expected vs actual results.. Collaborating with internal creative and production teams to deliver concepts, digital campaigns and media plans that cater to the most relevant market/audience to the clients.. Building processes, workflows and reporting structures to provide an agile, lean marketing experience to the client, ensuring a more thought through use of marketing dollars. Show less • Created content strategy and development plan for a luxury custom cabinet manufacturer, evaluating the competitive landscape and highlighting client’s unique attributes in sync with the market trends and target audience’s aspirations. • Helped an established architectural designer with a YouTube first content strategy to promote her brand as an Influencer. Generated a four-phased plan to gradually build a strong YouTube presence while observing the Return on Investment at each stage.• Prepared a comprehensive multi-platform audiovisual content strategy for a Canadian Foundation focused on fighting sex trafficking and creating a national-level awareness campaign with documentaries, shorts, podcasts, and events, both virtual and in-person. Show less

  • Group Account Director

    Jan 2024 - now

  • Director - Accounts, Strategy and Implementation

    Apr 2022 - Dec 2023

  • Strategist - Content & Marketing

    Apr 2021 - Apr 2022
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  Elite Digital

  Jul 2021 - Mar 2022

  Senior Project Manager - Digital Marketing

  • Leading a team of three direct reports while managing a portfolio of over $1million.• As a member of the PMO Leadership team, guiding the business transformation, process development and workflow development for different creative divisions to bring efficiencies and create value for the clients.• Preempting risks and resolving bottlenecks using DMAIC methodology in a marketing agency environment.• Managing internal and external stakeholder relationships through effective completion of projects, well-executed communication plans and regular status & performance reports.• Developing and executing proposals, statements of work and multi-platform digital campaign launch plans for websites, emails, videos, contests, digital ads and more.• Ensuring implementation of profitable business practices by optimal allocation of resources, time, and budget. Show less