Talk to sales Try for Free
Selina W.

Selina W.

Data Science Intern

Followers of Selina W.807 followers
location of Selina W.Singapore

Connect with Selina W. to Send Message

Connect

Connect with Selina W. to Send Message

Connect

  • Timeline

  • About me

    Search, Trust & Safety

  • Education

    • National University of Singapore

      -
      B.Sc.(Hons) Business Analytics

      Activities and Societies: Kent Ridge Hall School of Computing

    • NUS Overseas Colleges

      -
      NOC New York, Batch 8 Entrepreneurship/Entrepreneurial Studies

      Produced various marketing content on its Medium page (https://medium.com/nus-overseas-colleges-new-york) and curated its Facebook page as a co-admin for the program's marketing purposes during the program.

    • New York University

      -
      Entrepreneurship/Entrepreneurial Studies

      Fall semester module on MG-UY 4404 Entrepreneurship.

  • Experience

    • RentHop

      Aug 2017 - Jul 2018
      Data Science Intern

      1 year NYC stint at RentHop.Key Highlights:- Data science projects relating to Logistic Regression & Decision Tree Modelling on Scammer Odds Probability; Naive Bayes Classification on predicting listing features by keywords in listing description- Interactive Data Visualizations in R Shiny App- Ownership and development of 2 viral data analysis studies picked up by news outlets to produce over 160+ news articles and news broadcast with backlinks to RentHop (see below)

    • SRX (StreetSine Technology Group)

      Jun 2019 - Nov 2020
      Data Analyst

      (now acquired by 99.co)Key Highlights:- Automation of monthly reports with full use of Python's visualization libraries, saving manual excel sheet and powerpoint preparation duration from 3h to 10min.- Built Machine Learning models to detect poor listing photos, texts and predict housing prices with API, Docker, Apache Airflow scheduling workflow services.

    • Lazada

      Dec 2020 - Dec 2021
      Strategy Insights & Analytics

      I analyze data (using Python, SQL & Datastudio), produce impactful business insights, and provide technical solutions which solves customer care gaps in customer & seller experience.Key highlights:- ETL/data pipelines from multiple combination of data sources- Development of dashboards for granular visibility in logistics and operations management- Project Management on Returns & Order Workflow- Automated & Scheduled Cloud Workflow solutions- Statistical & Qualitative Analysis influencing strategy decisions Show less

    • Foodpanda

      Jan 2022 - Mar 2024
      Search, Traffic & Findability

      Define and execute long-term strategy to improve search performance for 11 APAC & 9 EU markets.• user-intent based content discovery for home page, restaurant, search filters, relevance and ranking• proactive ownership of search process and design flow optimization involving data analytics capabilities• collaborate with DeliveryHero Global Search product teams on search feature opportunities and issues

    • TikTok

      Mar 2024 - now
      Search, Trust & Safety

      TikTok is transforming into a search engine itself. The search platform has to be able to consistently maintain its trust and safety for all users worldwide.Search evaluation and investigation to redefine business innovation strategy and improvements.• proactive ownership of global search intervention process flows in correcting bad-cases search results• user behavior and feedback analysis through top query demand understanding• inventing new AI prompts and optimization for special innovation products Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Selina W.
      Merit Award - NEC Laboratories Singapore Industrial Innovation Competition NEC Dec 2016 Drawn from my personal experience, I developed an Advance Queue System (AQS) innovation idea on desktop/mobile app for SingHealth polyclinics to alleviate patients’ pain of waiting in a long queue to have consultations with doctors.