Evelyn Mantz

Experience

• 

  GfK

  Oct 2017 - Jan 2019

  Client Delivery Analyst

  • Quality checking and pulling insight from GfK's Point of Sales data to deliver accurate market analysis to clients, helping them build a data driven retail strategy • Managing the Office and Stationery panel, collaborating with the client-facing team on both ad-hoc client queries and regular deliverables to ensure client satisfaction• Improving collaboration between the Client Delivery Team and the Client-facing team by collecting feedback from both parties on how the process can go smoother and summarizing into a best practice guide that reduced day to day errors Show less

• 

  Dunnhumby

  Jan 2019 - Apr 2021

  • Managing clients from a variety of General Merchandising categories and working in partnership with the equivalent Tesco buying and merchandising teams to align supplier and retailer priorities• Being a trusted advisor for clients’ Category and Account Management teams by defining expectations and ways of working strategies from the early start, resulting in uncommon two year-long contract renewals• Presenting customer and category insights in a concise and compelling story line to both clients and senior Tesco stakeholders, influencing ranging strategies across five categories• Synthesising action-oriented insights into recommendations, helping clients gain more distribution and secondary space within Tesco during key events in the year• Merging customer insights and client objectives into a personalized media plan aiming to drive category growth and customer satisfaction• Optimizing media campaigns performance by always referring back to previous learnings and client’s objectives, influencing clients to double their annual spend commitments • Driving efficiencies across the commercial team by collecting and sharing case studies on topics such as best in class account planning, insight delivery and media audience building• Delivering webinars and training sessions to both clients and Tesco stakeholders on both media and insight topics, leading to acquiring two new clients for the company portfolio Show less

  • Client Lead - Insight & Media

    Jun 2020 - Apr 2021

  • Associate Client Lead - Insight & Media

    Jan 2019 - Jun 2020
• 

  AkzoNobel

  Apr 2021 - now

  • Delivering annual brand and category plans and contributing to product innovation roadmap and ideation sessions as part of the EMEA group, bringing all learnings to the UK market and prioritising based on local challenges and growth opportunities• Leading NPI and deletions projects using a stage gate framework from conception to launch, acting as both the brand manager and the project leader, coordinating a wide variety of stakeholders from supply chain, to artwork creation and procurement• Securing support and alignment from internal and external stakeholders for new product launches in both European and local forums, leading to budget approvals, supply resources and new listings • Winning further distribution for products by pulling together commercial and range proposals with the pricing, sales, category, and finance teams, always considering stakeholder priorities and end shopper needs• Delivered reports on brand performance using various data sources, identifying gaps and initiating action plans with relevant teams, resulting in new promotional strategies, ad-hoc comms campaigns, and additional secondary space for short term wins • Representing the UK market within the EMEA team, working together to optimise local brand assets and product portfolio to open leverage opportunities for other markets, saving costs and spreading learnings across the region• Collaborating with activation teams to deliver brand initiatives on the right touchpoints, in the right format, and to the right audiences, approving creative assets and media plans for digital, print, and in-store activations• Improving portfolio guides for all my brands to increase knowledge and expertise across the sales, category and quality teams and leading to fruitful customer conversations Show less • Delivering actionable and compelling market and brand insights tostakeholders across all seniority levels, contributing to data-driven brand andcommercial plans• Boosting profile of the Insights Analyst role through building credibilityacross internal stakeholders leading to being involved in cross-functionalstrategic projects• Establishing strong relationships with agencies underpinned bytransparency and constant communication, resulting in improved quality andfunctionality of continuous retail data sources as well as maximized ROI• Facilitating the collaboration between internal stakeholders and researchagencies driving higher efficiency at the briefing stage and ensuringactionability of insights• Organizing the bi-annual marketing event, alongside 5 other colleagues,succeeding to motivate the marketing community to allocate more time toreflect on their career and long-term aspirations Show less

  • Brand Manager

    Sept 2022 - now

  • Marketing Insights Analyst

    Apr 2021 - Sept 2022