Gisela Koepf-Ojeda

Experience

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  Mercedes Benz Niederlassung Dresden

  Jul 2010 - Jan 2011

  Customer Service Representative
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  Munich Sedcard

  Mar 2011 - Jan 2013

  Supervisor (Customer Care & Sales)
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  Sceneline Studios

  Mar 2011 - Jan 2013

  Supervisor (Customer Care & Sales)
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  ProSiebenSat.1 Games

  Feb 2013 - Aug 2014

  • Community Marketing for the game KingsRoad in 3 different languages (IP Owner)• Community Marketing for the Spanish speaking communities of the company’s game portfolio• Processing and collection of community feedback for product management and developers• Reporting and monitoring of community insights• Creation of multilingual communication concepts • Social media interaction with the community (via Facebook, forum, influencers etc.)• Webshow moderation

  • International Community Manager

    Jul 2013 - Aug 2014

  • International Costumer Service Manager for Spain

    Feb 2013 - Jul 2013
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  Telefónica Germany

  Sept 2014 - Mar 2015

  Social Media Manager

  • Planning, Conception and implementation of digital brand experience activities in Social Media for o2 (Brand Consumer)• Social Media Campaign & Content Manager• Strategic development of the brand social media platforms• Analisys, controlling and reporting of social media activities as basis for presentations and decision-makings• As Channel Owner responsible for conception and channel management Focus: Community Management and Community Engagement• Management of external agencies and partners Show less

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  Freeletics

  Jun 2015 - Apr 2017

  - Management and building of the company’s community management team- Development and execution of the community management strategy- Alignment with internal key stakeholders & teams - Development and implementation of the community management strategy for own and earned channels- Conception and execution of the Freeletics Ambassador program- Reporting & delivery of community insights for relevant stakeholders- Identification and roll out of quick wins to increase awareness & customer engagement within the communities - Responsible for the Inter-departmental Community Management communication

  • Lead Community Manager

    Apr 2016 - Apr 2017

  • Senior Community Manager

    Jun 2015 - Apr 2017
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  Freeletics

  May 2018 - Apr 2019

  Lead Brand Activation

  - Conception & roll out of brand activations, online & offline- Account management: new business, external inquiries - Project management: overseeing of specific brand marketing projects- Budget responsibility- Community management & event coordination

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  Freeletics

  Oct 2020 - Aug 2023

  Lead Brand Activation

  Brand Marketing project in Brand Activation for Freeletics GmbH- Strategy conception and roll out for an affiliate program as a brand activation for Freeletics- Research and purchase of a suitable affiliate program tool for internal management and use- Report creation and analysis

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  Freiberuflich

  Mar 2024 - now

  Brand Marketing Consultant
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  Arthrex GmbH

  Jan 2025 - now

  International Marketing EMEA Specialist