Nithin Kumar

Experience

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  KnowledgeHut

  Jan 2018 - Apr 2020

  Social Media Analyst

  • Collecting and analyzing social media data using tools and analytics platforms.• Evaluate key performance indicators (KPIs) such as engagement, reach, impressions, and conversions.• Prepared regular reports on social media performance, highlighting key metrics and trends.• Collaborating with the marketing team to refine strategies based on campaign performance.• Provide insights to help tailor content and messaging for specific audience segments.

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  NoBroker.com

  May 2020 - Mar 2022

  Digital Marketing Executive

  • Planned and executed advertising campaigns on MoEngage and social media platforms. Conducted regular monitoring and proactive optimization of active campaigns.• Specialized in dynamic campaigns tailored to optimization goals such as conversions and catalog sales• Managed day-to-day execution and optimization of social media marketing (SMM) and MoEngage campaigns.• Utilized a content management system to publish images and videos of company products online.• Managed a monthly budget of over 2 Crores exclusively for Facebook campaigns.• Demonstrated expertise in creating LinkedIn ads. Exported audience segments from MoEngage to Facebook for dynamic audience refresh.• Integrated Facebook lead forms with Zapier for streamlined lead flow to the sales team. Show less

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  KnowledgeHut upGrad

  Mar 2022 - Mar 2023

  Senior Social Media Analyst

  • Managed all paid social media activities for Knowledge Hut products. Created and optimized social ads across multiple platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, TikTok, Snapchat, Google Ads Editor, and Console.• Successfully launched ads for India, EMEA, APAC, and the Americas, overseeing a monthly budget of 2 Crores for ad campaigns.• Demonstrated proficiency in running various types of ads, such as Reach, Traffic, Lead Generation, Conversions, Video views, and Dynamic creatives.• Developed a strategic approach for paid marketing campaigns in the Singapore region.• Orchestrated the launch of multiple boot camps across various regions. Executed Google search and display ads as part of the advertising efforts. Show less

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  Cendyn

  Apr 2023 - Apr 2024

  Senior Specialist - Paid Social

  • Developing comprehensive paid social media strategies to meet business objectives and KPIs.• Collaborating with cross-functional teams to align paid social campaigns with overall marketing initiatives.• Staying updated on industry trends and platform changes to ensure a competitive edge.• Executing and managing paid social campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).• Monitoring campaign performance, budgets, and ad spending to maximize ROI. A/B testing and continuous optimization of ad creatives and targeting to improve campaign results.• Proficiently managed multiple client brands with monthly budgets of up to $250,000+.• Collaborated closely with both U.S. and global experts to optimize channel allocation. Demonstrated expertise in budget pacing and overall budget management. Specialized in Facebook tracking and event management using pixels. Show less

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  Novo Nordisk

  Apr 2024 - now

  Global Social Media Manager