Mina Zuberi

Experience

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  Campus Radio ME

  Apr 2010 - Dec 2011

  Social Media Executive/ Radio Jockey/ Content Producer

  Hosting and producing the 'Happy Hours' every Sunday to Wednesday from 9 - 11pm at Campus Radio Me.Handling social media and campaigns for Campus Radio Me.

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  ITP

  Sept 2011 - Oct 2011

  Intern

  Temporary Reporter for Construction Week MagazineContributed to magazine and online construction news as a staff reporter.Researched future content for magazine features.

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  Leo Burnett MENA (Middle East & North Africa)

  Jun 2014 - Sept 2014

  Intern

  Interned at LeoComm PR (MS&L worldwide)Worked on proposals and press send outs for P&G Prestige brandsMonitored print and online coverage for P&G Prestige brands

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  American University of Sharjah

  Sept 2014 - Jun 2015

  Vice President of the Student Council

  Launched new initiatives for the student body and organized large scale events on and off campus.

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  National Model United Nations

  Mar 2015 - Apr 2015

  Delegate

  Delegate (Participant) chosen by the American University of Sharjah, along with 8 other students, to attend and take part in the annual week long NMUM 2015 conference in New York as representatives of Yemen. This opportunity helped broaden my understanding of international politics by applying it through interactions and discussions with other delegates. It helped strengthen my negotiation and leadership skills through addressing various issues concerning international relations and multilateral diplomacy. Show less

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  ELEPHANT NATION

  Aug 2015 - Feb 2016

  Digital Account Executive

  Pursued specific goals in lead generation, lead qualification, communication, brand building and conversion through digital and online techniques and analysis.• End to End execution of marketing projects and campaigns, including brainstorming ideas, creation of collateral, distribution of collateral in various media and measurement and analysis of impact• Execution of Search Engine Optimization on a continuous basis• Execution of Social Media Marketing efforts• Continuous review and active management of social media platforms Show less

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  American University of Sharjah

  Feb 2016 - May 2021

  • Creating and implementing digital strategy for American University of Sharjah• Planning & designing digital content for owned media and creating content calendars• Developing and managing creative organic/ paid campaigns• Creating performance reports using various social media analytical tools• Providing advisory to departments on latest digital marketing trends, updates and best practices• Managing social media coverage at events• Utilizing social media management and analytic tools such as Hubspot and Hootsuite• Analyze key metrics daily, identify trends and execute a test to improve the target KPIs Show less Assisting student leaders to plan and organize events, activities and programs.• Implementing new social media strategies and monitoring club/ organization social media platforms• Budget planning• Accounting• Creating student guidelines• Advisor for the Student Government Association• Scheduling events• Attending student meetings and social events• Marketing• Student recruitment• Program development and evaluation• Coordinating use of facilities and equipment• Ensuring standards• Supervising student workers Show less

  • Digital Marketing Specialist

    Apr 2018 - May 2021

  • Activities Coordinator

    Feb 2016 - Mar 2018
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  GroupM

  May 2021 - Apr 2022

  Managed day-to-day planning and implementation activities for all PepsiCo brands (beverages & snacks)Provided strategic market insights, trends and pricing benchmarks, oversight, and management of spending while monitoring client budgets and control KPIsHelped build the annual 2022 digital strategy for PepsiCo beverages and snacks. Notable campaigns: Why Not Meri Jaan? (26M views), Mountain Dew Yaar Hain Tou Paar Hain, Lay’s Party Pack Developed and lead digital & TV media plans; negotiated and purchased mediaManaged daily implementation, monitoring, optimization & KPI tracking to ensure successful campaigns while providing media reporting and planning utilizing WM toolsWorked on, participated and presented the pitch presentation for Nestlè.Notable Campaigns: Fruita Vitals Sparkling Juices launch, Nido Fortigrow new packaging launch

  • Senior Media Planner (Digital) - Pepsi

    Nov 2021 - Apr 2022

  • Hybrid Media Planner - Nestlé

    May 2021 - Nov 2021
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  UM MENAT

  Apr 2022 - Aug 2022

  Senior Executive - Integrated Planning (L’Oréal)

  Effectively running the day to day planning on Active and Professional Cosmetics Division accountsBuilding and developing media owner relationships in order to drive market leading planning for L'OréalLaunched Vichy UV-AGE with an open story rate of 2.5% (L'Oreal first), Essie National Nail Polish Day with an avg. camera playtime of 26s (brand first), optimized targeting through campaign learningsExplore and evaluate new media opportunities and determine how they fit within client business objects and budgetsPlayed a key role in the budget and client billing process to ensure accuracy Show less

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  Beiersdorf

  Mar 2023 - Sept 2024

  Regional Digital Learning and Operations Lead
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  Thales

  Oct 2024 - now

  Regional Communications Manager