Jason Sankey

Experience

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  Brookes & Vernons Advertising & PR

  Jan 1994 - Nov 1998

  Account Manager

  Clients - JCB, BASF, KeenanKey responsibilities - PR account management and budget control.Liaison with senior management and directors.Writing and distribution of press material, media liaison and negotiation, Award applications, organisation of conferences, newsletter writing and editing, product launches, local community relations, dealer network liaison, internal communication.Inter-departmental liaison and planning.Management of account executive.Major achievement Press launches at major international shows. Show less

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  Cicero Marketing

  Jan 1998 - Jan 2006

  Account Director

  Clients - Samsung, Teradyne DS, David Brown, MRI Moores Rowland, ICSA, Forticrete, Maxit, UNION Locks, Pilkington’s Tiles, Polyflor, Ibstock Brick, MarconiKey responsibilities - Strategic marketing plans and budgets (UK and worldwide).Client account direction and management. Main client contact.Account group management – organisation & execution of plans, management of account executives.Preparing sales targets, forecasting and ensuring target reached.Advertising, design, internet, multimedia, virtual environments, media, direct marketing, exhibitions.Management team member.Major achievement New business sales – targeting, proposals, presentations, closing. Show less

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  JCB

  Aug 2006 - Nov 2015

  Preparation and execution of worldwide marketing strategies.Quarterly executive reviews – preparing presentations, attending meetings.Working with 3rd party agencies and internal departments such as Product Marketing, Events, Training, PR, Demo Team.Management of marketing assistants.Main contact with international territories globally – JCB regional offices and the dealer network.Global product launches, marketing campaigns, international exhibitions, strategic product positioning, branding, advertising, web, direct marketing, customer magazines, literature, photography, video.Engagement of international rugby players as brand ambassadors.Set up and run JCB Agriculture’s website, Facebook and Twitter.Major achievement Large research project into new product launch resulting in several proposals being adopted toward the product development, sales team and sales process. Show less Preparation and execution of worldwide marketing strategies.Working with 3rd party agencies and internal departments such as Product Marketing, Events, Training, PR, Demo Team.Management of marketing assistants.Main contact with international territories globally – JCB regional offices and the dealer network.Global product launches, marketing campaigns, international exhibitions, strategic product positioning, branding, advertising, web, direct marketing, customer magazines, literature, photography, video.Engagement of international rugby players as brand ambassadors. Show less

  • Marketing Communications Manager - Agriculture

    Mar 2011 - Nov 2015

  • International Marketing Manager

    Aug 2006 - Apr 2011
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  Jason Sankey freelance marketing manager

  Nov 2015 - Feb 2016

  Owner

  Wide experience of all marketing disciplines - from digital, social, PR, events and product launches to strategic product positioning, video and photography, customer magazines and traditional TTL marketing campaigns.Contact me to discuss availability for short or long term projects.07879 632253, sj.sankey@ntlworld.com

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  Vimto

  Feb 2016 - now

  Key responsibilities:Preparation and execution of worldwide marketing campaigns for key brands Vimto, Feel Good, ICEE, Starslush.Multi-million global budget management.Management of new country launches and product introductions, through gate process.Close collaboration with internal departments such as commercial, finance, supply chain, innovation and in-market managers.Liaison with customers and licensees across the world.Presentations – creation for own use and for senior management team including CEO, delivery to whole company and external organisations.Management of all packaging worldwide (excl UK), design of new products.Supplier liaison and management including exhibition design, print, copackers, POS and promotional items. Management of tenders.Marketing campaigns, product launches, market visits, exhibitions, launches, branding, TV, advertising, PR, social media, data acquisition, web, literature, photography, video.Major achievement: Planning and execution of pan-African Vimto campaign across 20 countries via the Canal+ network – brand new TV ad, web, outdoor and social advertising. Show less

  • Business Development Manager

    Sept 2024 - now

  • Manager International Marketing

    Feb 2016 - Oct 2024