Dolly Sharma

Experience

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  ITXITPro

  Aug 2014 - Jan 2015

  SEO Executive

  • Perform keyword research in co-ordination with clients to optimize existing content and visibility and uncover new opportunities.• Provide SEO analysis and recommendation in coordination with elements and structure of websites and web pages.• Provide recommendation and execute strategies for content development to achieve SEO goals- general & keyword specific.• Administer search engine programs(XML sitemaps, webmaster tools) for purpose of diagnostic reporting on client projects.• Help to create & support marketing content to socialize & use for social media purposes( e.g. video briefs, blog posts etc.)• Implement link building campaigns.• Assist in development and execution of communication/content strategies via social communities.• Research and administer various SEO tools• Monitor and administer web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance to client's goals.• Monitor and evaluate search results and search performance across the search engine.• Communication to team and management on project development, timeliness and results.• Work closely with the other team members to meet client goals. Show less

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  Jaarvis

  Oct 2015 - Jun 2016

  Digital Strategist

  • Planning and devising on-page optimization strategies as per requirement.• Developing content for online posting as per the project requirement.• Formulating marketing strategies for social media marketing in order to increase brand visibility and improve positioning.• Gathering data about various countries, products, and industries related to niche as a part of pre-launch market research.• Google Analytics for goal set-up, report generation, website study, visitor analysis, social media tracking and other tools like keyword planner, Google Ad word, Search console etc.• Helping increase traffic and page views.• Updating Meta Tags making use of competitive keywords.• Taking sessions on SEO • Research on new techniques and updates in the SEO world.• Managing reports on weekly basis for client's reference.• Approaching bloggers for guest blogging. Show less

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  AuthBridge Research Services

  Jul 2016 - Dec 2018

  AuthBridge is a leading employee background verification company in India and also serving across 140 countries.Recognized as "Star of the Quarter (2017-18)"• Worked on company website from scratch after redesigning( on-page/off-page/sitemap/Search console/Redirection) which helped in increasing website traffic effectively(app. 200%)• Planning and devising on-page & off-page optimization, continuous website optimization.• CMS management, handling regular changes & optimization, uploading content, etc.• Managing Google Ads accounts activities, display marketing, remarketing, continuous monitoring & optimization of paid campaigns• Gathering data about various countries, products, and industries related to niche as a part of pre-launch market research• Experience in running Adwords campaign across various countries• Creation, optimization & monitoring paid campaigns• Research on competition, current market & analysis to develop new strategies• Outreaching to the local bloggers for the link building opportunities• Managing reports on weekly basis for client's reference• Knowledge of Google Analytics• Managing paid campaigns on LinkedIn & Twitter, Quora, Facebook Show less

  • Sr Digital Marketing Specialist

    Apr 2018 - Dec 2018

  • Digital Marketing Specialist

    Jul 2016 - Mar 2018
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  ReNew Power

  Dec 2018 - Jun 2021

  Sr. Executive - CSR & Corporare Communications

  ReNew Power, India's Leading Solar Energy & Wind Energy Company.Won "Special Recognition Award (2019-20)"My primary job responsibilities are: • Thorough website audit following best practices, on-page/off-page optimization, keyword research of main website & associated websites. Attained improvement in ranks and also lower down the “bounce rate”• Prepare detailed keyword strategy reports by identifying most powerful and profitable keywords for websites• Review and analyze websites for areas that need to improved, deleted, or revised• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking• Utilize basic programming and web design skills to enhance SEO• CMS management, website portal management handling regular changes & optimization, uploading content, keyword research, etc.• Brand management, responsible for increasing traffic on website through periodic optimization, traffic monitoring• Producing regular audits and writing up detailed monthly performance and progress reports • Social media marketing & management, campaign optimization (Google Ads, Facebook, Twitter & LinkedIn, YouTube, Quora, Discussion forums), writing ad copies, A/B testing• Building strategies to implement techniques on various channels• Well verse with digital tools to implement strategies in best possible ways (Google Analytics, Keyword Planner, Google Ads, Search Console, other marketing tools like SemRush, Similarweb, SEOsitechek up, MeltWater, MailChimp etc.)• Voluntary involved in CSR activities• Participate in online forums or conferences, webinar to stay abreast of online retailing trends, techniques, or security threats• Managing agency for brand listening on various social media channels Show less

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  L&T Technology Services Limited

  Jul 2021 - Jul 2022

  Lead - HiTech and Metaverse(SEA/APAC/MENA/Latin America Region)

  ***Worked for Huawei Technologies***Search ecosystem specialist for products & services in digital spaceResponsible for digital presence in southeast AsiaPeople & customer relationship managementStrategy, email outreach, promotionManaging project processes and coordinating with respective stakeholders Competition research & analysis, understanding user behaviour for marketing strategiesWeekly, monthly & annual reporting

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  Protiviti

  Jul 2022 - now

  Global Manager - Marketing and Communications

  SEO Strategy—>>SEO Roadmap—>>SEO Implementation—>>Optimum ResultsInternational SEO