Jennifer Moore

Experience

• 

  WRSP Fox 55/27

  Sept 1994 - Sept 1998

  Program Assistant
• 

  Scripps Networks Interactive

  Jan 1998 - Jan 2018

  • Delivered 1000s of assets for A-Level marketing projects on HGTV linear and HGTV digital channels.• Worked with brand teams on Experiential marketing activations designed to grow reach and attract a younger millennial audience, including SXSW, CMA Music Fest, HGTV Holiday House at Mall of America and House Hunters at Mardi Gras.• Producer lead for the user generated #lovehome brand marketing campaign, the first of its kind image campaign for HGTV. It improved relevancy with younger viewers, converting prime time viewership and growing the HGTV Instagram platform by 800%.• Assisted Social Media Manager with viewer relations on HGTV’s Twitter and Facebook platforms. Brand voice for weekly live Twitter events during airings of HGTV Design Star• Started HGTV’s Pinterest account, which now has over 5.6M followers.(Scripps Networks was acquired by Warner Bros. Discovery in 2018) Show less • Supervised all on-air and sales marketing campaigns from concept to completion for Great American Country cable network.• Helped market and reposition Great American Country from a music-oriented TV network brand to a lifestyle TV network brand to become the fastest growing cable network in the summer of 2014.• Analyzed viewer engagement and updated targeted campaigns to increase ratings, drive traffic to website and increase social media followers.• Streamlined post-production processes to reduce errors, save money and meet deadlines quicker.• Aligned strategies and messaging across all marketing platforms, creating consistent branding across all promotional campaigns for linear, digital, social and radio.• Worked with brand teams on Experiential marketing activations including CMA Music Fest, Round Top Antiques Week and ACA Awards Show. Show less

  • Senior Writer/Producer, HGTV Creative Services

    Jan 2016 - Jan 2018

  • Supervising Producer, Great American Country Creative Services

    Jan 2013 - Jan 2016

  • Senior Writer/Producer, HGTV Creative Services

    Jan 2011 - Jan 2013

  • Writer/Producer, HGTV Creative Services

    Jan 2006 - Jan 2011

  • Topical Producer, HGTV Creative Services

    Jan 2004 - Jan 2006

  • Associate Producer, HGTV Creative Services

    Jan 2001 - Jan 2004

  • Promotions Coordinator, HGTV Creative Services

    Jan 1998 - Jan 2001
• 

  Warner Bros. Discovery

  Mar 2018 - Oct 2022

  Senior Writer/Producer, HGTV Brand Creative + Marketing

  • Produced over 20 high profile on-air and off-channel marketing campaigns annually for HGTV, a Top 5 Rated Cable Network and Discovery+ streaming service.• Created Award-winning marketing campaigns from concept to completion for Tentpole Programs airing across the WBD portfolio like Fixer Upper, House Hunters, Brother vs Brother, Home Town, HGTV Design Star.• Promotion team on A Very Brady Renovation, winning a Clio Award and garnering the highest ratings for a premiere in network history.• Led creative execution of all on-air Sweepstakes spots for HGTV’s 3 Home Promotions giveaways every year: HGTV Dream Home, HGTV Smart Home and HGTV Urban Oasis. • Managed 3 on-location and on-set production shoots annually with external production partners for Home Promotion Sweepstakes. Designed plan to direct talent, select wardrobe and props, coordinate advertisers’ product integrations and approvals with Ad Sales Marketing team.• Provided creative direction and production project management to team of editors, sound designers, voice over artists, music composers and outside vendors for multiple projects simultaneously and under tight deadlines.• Interpreted strategic creative briefs, created timelines and problem solved with Strategy leads to execute media plans that met or exceeded ratings goals. Show less

• 

  United Methodist Communications

  Jul 2020 - Jul 2021

  Social Media Marketing Specialist

  • Executed paid promotional campaigns on Facebook and Instagram for assigned global United Methodist churches • Audited churches’ social media platforms, developed strategies and solutions to increase engagement and enhance their local outreach efforts.• Designed social media ads for paid campaigns.• Trained church staff on best practices for social media.

• 

  University of Tennessee, Knoxville

  Sept 2023 - now

  Social Media & Digital Content Manager