Ashish Singh

Experience

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  Pathfinders

  Dec 2014 - Nov 2016

  Marketing Executive

   Support product launch for Usha brand “Iron” during monsoon season by engaging multiple retailers for tie-up, co-creating creative posters, AV with in-house designers, coordinating with promoters for photo shoot at retailer stores for driving higher sales amongst the market Driven product photo shoot for Apparel brand “Spunk”, undertake in store branding for market penetration during every seasons, and provide market research report based on strategic agenda for Spunk. Managed in-store branding for “KFC” across New Delhi locations to create higher consumer awareness and generate more sales. Worked on T-shirts designing, posters morphing at various store location Mobile launch “Microsoft Lumia” 2015 across location in Rajasthan, wherein managed end to end BTL activation from creative designing, content finalization, photo shoot to enable higher sales revenue by 10% Supporting creative designing for Phillips home appliance equipments and support client to penetrate into tier 3 cities and improve its market positioning. Managing billing/invoices from clients, vendors, third party suppliers and support my leadership team with sales pitches as a part business development Show less

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  Utkarsh Small Finance Bank

  Nov 2016 - Nov 2018

  Senior Marketing Executive

   Assisting campaigns and marketing initiatives for brand awareness across range of banking products i.e Fixed deposits, savings, loans. Such brand promotion programs were designed to drive higher sales within rural areas and incentivizing digital transactions Managing third party ad agencies for model photo shoot and coordinating with in-house content developers, graphics designers in building creative posters, AV, as per brand sentiments and market segments to improve market penetration and positioning. Supported PM Narendra Modi’s campaign for the launch of full-fledged banking services “Utkarsh Bank” in Varanasi, conducting various outdoor events, creating contents for social media marketing, monitoring budgetary requirements and assisting my supervisor with any related activities. Managed “Out of home” campaign (outdoor event) for launch of savings product segments. Worked with vendors for creative designing, managed in-house graphics designers for posters making and liaison with local government bodies for launch of billboards at various public places.  Worked towards brand promotion events for all newly established branches for Utkarsh bank across India and devising branch activation plan to gain market positioning and presence. Show less

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  Reliance General Insurance

  Nov 2018 - Dec 2021

  Marketing Manager

   Driven end to end implementation of “Hassle Free Campaign” aimed at reducing claim settlement cycle time by 2 weeks for improving customer experience. Utilized multi channel promotional strategy for awareness which resulted into better CSAT scores and faster settlements of claims. Co-created customized health insurance product aimed at improving market share by 2% within rural areas, tier 3 cities, leveraging social media and other digital channels for creating awareness about smart benefits attached with this products like free online consultation, concessions on medicines with empanelled vendors. This product resulted into $1 million additional quarterly revenue  Managed product launch across India leveraging TV Ads, Print media, electronic and social media platforms for penetrating into market with new product “Infinity”. Worked with market research and content management team to develop offerings and benefits, managed vendors and ad agency for campaign designing, negotiating budgets with vendors and delivered successful launch.  Co-created lead generation campaign “Free health check-up for all” to build strong pool of customer database. Worked with third party vendors to install health equipments at community halls, convenient stores, school/colleges, parks, leveraged social media channels to promote awareness. This campaign resulted into higher lead-to-sales conversion by 10% over next 1 year.  End to end campaign development for health-insurance renewals based on creative email & social media outreach to existing customers. Worked with content development team on messaging, engaging on communication strategy, coordinating with sales team on discounts offerings. This has yield incremental increase in 8% renewals on y-o-y basis.  Driven multiple product promotion campaigns within health, motor and commercial segments to generate higher leads and brand presence within target market. Show less