Estefanía Chamlati

Experience

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  Universidad Anáhuac

  Jan 2018 - May 2019

  Coordinadora de Conferencias y Talleres

  1) Coordinación de eventos, conferencias y talleres.2) Recolección de datos para futuras conferencias. 3) Realización de logísticas para los eventos

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  Lead Creation | B2B Marketing

  Jul 2018 - Aug 2018

  Sales And Marketing Associate

  1) Investigación de mercados cuantitativos para nuevos proyectos. 2) Creación de campañas para productos de lanzamientos3) Atracción y retención de potenciales clientes.

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  Nestlé

  May 2019 - Sept 2021

  - Managed a team of merchandisers to execute the deployment of point-of-sale materials, including displays, samples, and promotions. This strategic oversight resulted in maintaining optimal inventory levels at retail stores.- Leveraged advanced data analysis techniques to facilitate robust marketing operations, fostering data-driven decision-making capabilities that are instrumental in shaping Nestle's customer experience marketing strategy.- Utilizing analytical models and methodologies, I generate actionable reports to guide decision-making regarding marketing communications expenditure. Show less - Led the 90.60.30 project, focused on tracking and ensuring the execution of innovation product launches from inception to the first invoice. This initiative resulted in a significant improvement, achieving 30% greater accuracy in product launches.- Established a weekly audit system to monitor the execution of point-of-sale displays. Conducted comprehensive price analysis across all distribution channels for the entire product catalog, providing valuable insights into both the competitive landscape and internal pricing strategies. Show less

  • Trade Marketing & Operation Analyst

    Dec 2020 - Sept 2021

  • CCSD &Trade Marketing

    May 2019 - Dec 2020
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  Kimberly-Clark

  Sept 2021 - Sept 2022

  E-Kam Jr. Ecommerce

  - Ensure the growth and development of assigned clients and/or channels, by conducting regular reviews of key business indicators and action plans, crafting a product portfolio strategy, and execute the end-to-end sales process, encompassing Sell-In, Sell-Out, phasing, and inventory management.- Proficient in managing channel profitability financial metrics.- Effectively control and manage clients' promotional investment budgets.- Monitor and implement price adjustments for regular and promotional products.- Maintain proper communication channels, tracking, and relationships with clients. Show less

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  Amazon

  Sept 2022 - Jul 2023

  MX Brand Specialist Groceries

  - Managed a brand's product portfolio with a focus on enhancing customer user experiences.- Offered instrumental support to catalyze category growth through analysis of operational inefficiencies, adeptly identifying viable solutions, and proactively advocating for process enhancements.- Played a pivotal role in expanding the product selection on Amazon, overseeing the seamless onboarding of new vendors, and adeptly addressing pricing discrepancies to ensure optimal marketplace performance.- Formulated data-driven recommendations to design and execute highly effective marketing campaigns. Show less

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  Essity

  Oct 2023 - now

  Ecommerce Account Specialist