Mark Newman

Experience

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  J. Sainsbury's PLC

  Jan 1991 - Jan 1998

  Store Customer Service Supervisor

  Responsibilities included maintaining check out staffing levels, good customer service, and staff communications, providing a back up service to management, advising management with any arising issues and balancing transaction on up to 30 check outs (up to £1,000,000).

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  Watersports Den Bol (UK) Ltd

  Jan 1994 - Jan 2002

  UK & Ireland Sales & Marketing Manager

  (93 – Aug 02)Build and develop database of recognised independent accounts in extreme sports stores, develop relationships and new business opportunities throughout the UK market. Building the brands to one of the most successful watersports brands in the UK and Ireland. Working on marketing strategies, product development, and product endorsement plans.• Increased Profit/Turnover revenue from £200,000 to just under £1,000,000 turnover.• Develop account base by over 500% to active 300 accounts.• Promote products at shows, conferences and demonstration events.• To control advertising and PR (active promotions in magazines).• Provide extensive product knowledge to end users and clients alike. Show less

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  Electronics Boutique

  Jan 1998 - Jan 2000

  Store Manager

  My tasks included stock maintenance, growth sales, targets, customer relations, traction, and banking in store, along with many other managerial tasks such as disciplinary, and staff rotas.

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  Wakesport

  Jan 2002 - Jan 2004

  Wakesport.com - Company owner/Director

  Developed, built and maintained a watersports based website, retailing D2C, providing consumers with an alternative during the .com growth era. This was a great opportunity and was later sold as a going concern, a solid entrepreneurial experience, seeing a project from start to completion giving full accountability.Achievements• Create and implement new business plan and strategy.• Build, develop, and maximise SEO opportunities.• Develop the brand and promote the site using marketing materials and advertising tools.• Promote the site using search engine optimisation and “Meta tags”.• Provide continuity of stock/inventory including stock control and purchasing.• Maintain good organisational and operational skills. Show less

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  Pentland Brands

  Sept 2002 - Aug 2005

  Pentland Brands Group - Regional Account Manager

  Substantial growth seen over YOY basis by working closely with partners, relationship building, working closely with marketing, finance and other departments to ensure success. Performance increases were seen through attention the detail, working on a PDM approach within the business and capitalising on segmentation.• Increased sales revenue by 34% on footwear and apparel products compared year on year.• Within 6 months I had generated 10% more accounts within the area.• To ensure and maintain credit control to certain levels.• Maintained a high level of repeat business.• To actively meet with the sales team to generate strategy, direct input to product development.• Maximise the leverage by other opportunities within the business, as well as branded conceptual space. Show less

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  ECCO Shoes

  Apr 2006 - Nov 2008

  Regional Account Manager

  Almost immediate revenue increases and positioning due to commercial changes made on the territory, seeing performance exceeding company targets in the West region within two seasons, and increasing brand visibility. Proven performance records and evidence of the best performing sales region for 2 years, with greatest amounts of marketing initiatives in all regions. 10% of region revenue consisted of large Key accounts, along with past experience with the company’s largest national account.• Reduce risk and implement a repeat business and direct selling approach within the region.• Increased productivity and sales performance in the West regions within 6 months.• Develop initiative that was driven companywide (documentation / shipping monitor).• Increased marketing materials and strategies were introduced to both the West of England and Wales.• To promote the brand through visual marketing and branded point of sale materials from a dedicated visual merchandiser. • Generate incremental business and new opportunities. Show less

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  Timberland

  Nov 2008 - Apr 2012

  Territory and Key Account Manager

  A great opportunity with a large corporation during a transitional period and develop a more strategic approach. As well as increase business acumen in a corporate environment. Within a short timeframe, developed the team and leadership qualities, creating a more focused and considered approach which in turn increased door count, commitment and profitability, as well as quickly becoming the go to team member and dotted line to the senior team, working on business LRP’s and channel management responsibility.• European Salesperson of the year 2009 (Achieved under 18months).• Increased territory by 19% (v average of 8%) in 2 seasons.• Senior territory account manager of 5 UK territories, leading the team on account plans and strategy.• Focused team targets hit with proven ability growing team direction ability and enthusiasm.• In depth support working with senior management on forecasting UK & Eire business in both units by families and fiscally.• Margin analysis, both LRP and SRP closely working with the finance team and senior management. Show less

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  Wolverine World Wide

  Apr 2012 - Dec 2015

  Strategic Key Account Manager - Ecomm/Mailorder/Dept. stores / MTO Channels specialist)

  (April 12 – December 15)Drive key accounts in a strategic way, developing revenue, margin, and performance within the business. Developing significant exposure of accounts and managing over 52% of business revenue. Coaching and mentoring the team to ensure the brand was delivering on expectations, as well as managing different channel such as the mail order market, clearance channel (ensuring maximised margin), combined with product cycles/phasing with multi-million-pound high street accounts and ecom markets. • Ecommerce algorithm and SEO lead online brand development• Increased Forward order commitment by 40%• Improved revenue by 50% and margin by 20% consistently.• Created business plans/models to capitalise on terms/Margin.• Expanded product availability, width of range and depth by strategic planning.• Worked closely with marketing to gain greater product placement/locations in doors.• Developing working partnerships and relationships all buyers working on regular business reviews.• Gained further strategic accounts within first few months of joining the brand after proving my skill set.• Assisting team development and training on analytical sell through information and extracting data.• Developing approach by way of product segmentation offering accounts in similar remits opportunities• Account owned/responsibilities:o Amazon, John Lewis, Debenhams, JD Group, House of Fraser, NEXT, Shop Direct, Mail order. Show less

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  Ariat Europe Limited

  Jan 2015 - Feb 2018

  International Sales Manager - EMEA

  Create and implement a full strategic GTM and approach to infiltrate the EMEA market and develop new channel opportunities. To successfully launch new categories, and developing new business partners, distributors and agents. To directly oversee and manage the EMEA teams and give new brand direction. Capitalising on the team of 16 and developing new tools and strategies to maximise and leverage success.• Complete strategic GTM overview creation in new channels for the EMEA region and new distribution channels.• Commission various key distributors in focused territories through EMEA. • Contracted various agencies to ensure success in new channels of distribution in key market.• Create a unique sales and analytical support tool for use within the sales team.• Generate business plans, distributor agreements and fully negotiate terms of distributor/agency agreements.• Develop new segmentation strategy and pricing structures combined with P&L responsibility.• Create bespoke strategic marketing plans elevating brand awareness.• Activation of new levels of distribution within EMEA in line with GTM.• Develop brand positioning at specific European events within the sector.• Generate incremental business (excluding organic growth) and account base by +15% YOY. Show less

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  S33KERS LIMITED - Sales Agency and Ecom Specialist

  Feb 2018 - now

  Director - Brand Agency & Amazon specialist (Footwear & Apparel)

  Opportunity to start and develop a business start-up creating new sales openings with agencies, distributors and direct brand dealings. Working with high street recognised brands and developing truly global networking and sales opportunities. Successes working with the DTI working closely at all levels of the business with key influencers.• AMAZON - Develop various brands both utilising Seller Central, and Vendor central managing all levels of business including marketing budgets, PPC, inventory management and control to maximise ROI within the various brands and businesses. developing Own brand and categories throughout Europe and. the USA. • Develop International business (36 countries– Various models of distributors & Agencies – to suit business). – SLYDES INTERNATIONAL.o Countries of engagement: Continental Europe, UAE, S. Africa, Japan, Australia, China, Korea, USA, LATAM, Canada• Sales agent for MUSTO country and lifestyle clothing (South UK).• Sales agent for DEERHUNTER Outdoor Clothing (South West UK).• Sales agent for Chatham Marine – Agent for the UK and International• Sales consultant for Rockfish – Agent for the UK and international• Sales agent for Stormline international – Agent for the UK and Europe• Commissioned various distributors and contracts throughout EMEA.• Communicate effectively various operations strategies.• Cater for all distribution needs FOB, Wholesale, Retail, logistics and Ecom/stock management.• Forecasting product levels for effective business.• Generate business plans, distributor agreements and fully negotiate terms of distributor/agency agreements.• Develop new segmentation and pricing structures combined with P&L responsibility.• Create bespoke strategic marketing plans elevating brand awareness. Show less