Zoe Bria Landreth

Experience

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  AA Concepts- Langford Market

  Aug 2013 - Jun 2015

  Assistant Manager / Sales

  Regularly exceeded average sales minimum of $75/hr achieving top 10% in sales when ranked among all AA Concept locations in the Southern U.S. (Langford Market Gross Revenue was approximately $1M per year).Tended to customers providing excellent service in English and Spanish. Closely managed clientele database through telephone calls and by offering personalized retail experience.Trained, managed, and supervised a group of up to four sales associates at any given time. Exercised judgment and discretion independently and within a team.I was hired as a Sales Associate, later promoted to Sales Lead, and then Assistant Manager (key holder), all within a year. Handled sales using a point-of-sale system, audited cash register and performed corporate bank transactions.Updated social media and managed events. Show less

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  Zoe bria

  May 2014 - now

  Product Design & PM - Electronic Visit Verification mobile app for home healthcare workers to report their services rendered to their employers. (October 2024 - now)Product Design - Recovery Support B2B & B2C SaaS (July 2023 July 2024, Remote U.S.):Led UX research, product design, and strategy for a startup focused on addressing the unmatched needs of people with Substance Use Disorders (SUD), working cross-functionally with the cofounders and partners on their UX and content strategies. Responsible for designing external stakeholder-facing visual assets and leading DesignOps, using Atlassian tools such as Confluence and Loom to facilitate remote team collaboration. I employed a comprehensive suite of UX research methods to gather insights to inform design iterations and next steps, including primary research, such as stakeholder and user interviews and secondary research. I regularly collaborated with domain experts on UX research initiatives and synthesized qualitative data to enhance our product strategy. UX Research informs my design decisions, ensuring the development of intuitive and impactful experiences. My work helped secure our acceptance into a competitive accelerator program. Show less I support entrepreneurs and startups in reaching their business goals using a service design approach. By addressing omnichannel points of friction across B2B and B2C consumer-facing products and back-stage operations, I help clients execute their vision, grow, and build design maturity.Featured Projects:Product Design - B2B Financial Management System (2019-2021, Remote U.S.):I designed a B2B solution for managing the finances associated with e-commerce and in-person sales for a fashion retailer. This involved conducting user interviews and testing to inform each design iteration. The client transitioned from having no formal records to recording financial transactions weekly, totaling thousands of entries over three years.Web Design - E-commerce B2C (2020, Argentina):I designed and built an e-commerce shop on Tienda Nube, managing the client project entirely in Spanish and implementing their established brand guidelines.Service Design - Omni-channel E-commerce/Retail (2014-2016, Austin, TX):Through observation and analysis, I ideated and implemented initiatives that increased revenue and improved employee productivity, onboarding, and customer experience (CX). I proposed and managed a new revenue stream that surpassed sales from the boutique's website. Additionally, I created visual training manuals for employees to learn store operations and the Point of Sale (POS) system, and developed a customer feedback reporting system to make feedback actionable.I bring a holistic approach to solving business challenges, enhancing user experiences, and driving growth. Let's connect and explore how we can collaborate to achieve your business goals: hello@zoebria.design Show less

  • Lead Product Designer

    Jul 2023 - now

  • UX Designer

    May 2014 - Jul 2023
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  Home Health Care Services

  Apr 2019 - Dec 2022

  Personal Care Assistant

  As a caregiver for a loved one, I researched and implemented metabolic interventions spearheaded by experts such as Matthew Walker, PhD, Christopher Palmer, MD, and Dr. Jason Fung. Our collective efforts resulted in my family member reversing their type 2 diabetes, healing many of their chronic symptoms, regaining the ability to work, and study toward a Master’s Degree in a technical field.

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  Mento Design Academy

  Mar 2023 - now

  As a Partner at Mento Design Academy, a passion project to equip aspiring designers with the skills to transition into a UX/UI career, I wear a variety of hats and collaborate cross-functionally with remote teammates, contributing to design, marketing assets, brand guidelines, partnerships, content strategy, UX writing, events, and project management. Supporting a global community of Senior Product Designers. I leverage UX research methods, lifting points of friction and providing extra opportunities that align with the mentors' professional growth. I also contribute to recruiting Mentors based on demand and exploring strategic partnerships.

  • Partner

    Apr 2024 - now

  • Community Manager - Mentor Experience

    Jul 2023 - now

  • Admissions Manager - Customer Experience (CX)

    Mar 2023 - now