Ava McCartney

Experience

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  ELLE Magazine

  Jan 2008 - Aug 2008

  Editorial Intern
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  Seventeen Magazine

  Jan 2009 - Dec 2009

  Editorial Intern
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  Teen Vogue

  Jan 2010 - Aug 2010

  Editorial Intern
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  Cosmopolitan Magazine

  Sept 2010 - Dec 2010

  Editorial Intern
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  Redbook

  Jan 2011 - Jan 2011

  Editorial Intern
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  O, the Oprah Magazine

  Sept 2011 - Jan 2012

  Editorial Intern
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  Marie Claire

  Feb 2012 - Jul 2012

  Assistant Web Editor

  - Managed and edited six contributors to fashion and beauty blogger-powered "A Thing of Style" - Wrote original blog, article and slideshow content multiple times each week- Contributed to social media (Facebook, Twitter, and Pinterest) copy and strategy- Built site content in CMS, including the entirety of the May 2012 Marie Claire @Work supplement- Communicated daily with the SEO and syndication teams to optimize articles- Collaborated with print team to translate stories onto MarieClaire.com Vis mindre

• 

  Redbook

  Jul 2012 - Nov 2014

  - Worked on a three-person team that led Redbookmag.com to a traffic high of 4.1 million UMV in Jun. 2014- Improved content output of original stories by 257% from Dec. 2012 to Jun. 2014- Managed syndication relationships with Yahoo & MSN, generating 20% and 12% of monthly PVs & UVs- Top edited 8-10 pieces of content per day, pitched ideas, wrote stories, and created new franchises- Supervised interns, freelancers, and staff writers, and managed the editorial calendar

  • Web Editor

    Jun 2013 - Nov 2014

  • Assistant Web Editor

    Jul 2012 - Jun 2013
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  Refinery29, Inc.

  Nov 2014 - Jun 2017

  Senior Lifestyle Editor, Brand Experiences

  - Managed the editorial execution of $17+ million in annual revenue across multiple verticals (health, food, career, money, home) and platforms (long form, video, social)- Oversaw pre-sale ideation and packaging in response to 10-15 RFPs from external partners each week- Generated content ideas to support site-wide editorial initiatives and partnered with sales team to create relevant collateral to take to market- Worked closely with marketing team to use data and A/B testing to optimize content, resulting in a 185% increase in average organic visits to and a 53% increase in average engaged time with branded stories from 2014 to 1H 2017- Devised dynamic editorial calendar and new scheduling and communication processes in order to streamline operations- Acted as manager to lifestyle editor, editorial assistant, and production assistant, two of whom received promotions under my mentorship Vis mindre

• 

  Type Ava

  Jul 2017 - now

  B2B & B2C Freelance Content & Brand Marketing Consultant

  - Content & Integrated Marketing Strategist, Tiktok; Upworthy; Lively Group; Jopwell; co-op commerce- Special Projects Editor, The Daily Beast/National Association of Realtors; Ozy/Discover Student Loans - Contributing Writer, The Cut; Refinery29; SheKnows

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  Tinder

  Sept 2018 - Jul 2020

  - Developed content strategy for and launched Swipe Life content platform in Oct. 2018. Within 21 months, recorded 39.4M sessions, 9,545% SEO growth, 82.5k app installs, 26%+ newsletter open rate, 117.6k new Instagram followers, and 37.5% increase in organic YouTube views - Edited 8-10 long-form articles, 15-20 social assets, and 1-2 YouTube videos each week, optimizing for Gen Z audience engagement and Tinder brand lift- Managed 50+ freelance contributors and influencers at any given time- Tested social, on-site, and email content, created analytics reports, and used insights to improve creative- Partnered with North American and international marketing leads to ideate, strategize, and create cross-platform assets for campaigns and always-on channels Vis mindre

  • Director, Content Marketing

    Feb 2020 - Jul 2020

  • Deputy Editor

    Sept 2018 - Feb 2020
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  Gartner

  Jul 2021 - now

  Editorial Director

  - Lead generative AI coverage, resulting in 500k page views, 99k podcast downloads, and 263k LinkedIn newsletter subscribers YTD and ranking fourth in SERP- Oversee thought-leadership-driven content development for a global executive audience, develop new templates, and pilot other optimizations for a 30% increase in sessions YoY and mid-funnel pages with a 20%+ conversion rate- Program and write email newsletter with a 42% lower bounce rate, 2.3x more pages visited per session, and 3x more time spent on site compared to marketing benchmarks- Created and executed company-wide YouTube strategy resulting in 55% increase in new subscribers, 62% increase in views, and 8% increase in CTR YoY- Strategize and inform flagship podcast, which now records approximately 125k listeners per quarter and 15% more listeners and 18% more downloads within 60 days YoY* Manage two-person team and mentor multiple junior content marketers, video producers, and program managers Vis mindre