Anika Bjarnadottir

Experience

• 

  Texas Christian University

  Sept 2019 - Apr 2021

  Student Worker

  • Produce visually captivating flyers, PowerPoints, and graphic designs for the College while also conducting interviews, editing footage, and assembling compelling videos

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  TexasTasty

  Jan 2021 - May 2021

  Digital Media Intern

  • Researched and authored six blogs for the company website, covering topics in healthy living and pop culture.• Created TikTok videos to complement blog content, including a top-performing organic post with 40,000+ plays and 885 engagements.• Crafted engaging Instagram story graphics to support and promote blog articles to an audience of 500,000+ followers, boosting website traffic and enhancing content visibility.

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  Serendipity Labs

  Aug 2021 - Mar 2022

  Employee Experience Coordinator

  • Maintained a welcoming environment for visitors and members, managing phone and in-person inquiries with enthusiasm.• Coordinated and supported events and meetings, handling logistics including bookings, setup, and catering arrangements.• Conducted informative lab tours and provided detailed pricing information to potential clients.

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  North American Marine Environment Protection Association - NAMEPA

  Feb 2022 - May 2024

  • Directed the strategic branding of the organization through targeted messaging and comprehensive marketing initiatives, maintaining consistent engagement and an increase in following across digital platforms and physical events.• Developed and implemented social media campaigns for programs, events, and initiatives, aligning with a structured calendar and managing paid advertising budgets. Achieved a 9% average engagement rate on LinkedIn, our primary platform.• Utilized analytical tools to compile monthly social media metrics, creating detailed quarterly reports on performance trends and providing actionable recommendations for improvement. Show less

  • Digital Media Manager

    Dec 2022 - May 2024

  • Digital Media Associate

    Feb 2022 - Dec 2022
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  SHIPPINGInsight

  Feb 2022 - May 2024

  Digital Engagement Director

  • Designed and developed marketing collateral including digital banners, print materials, interactive contracts, and media kits, strategically promoting the conference in the lead-up, during, and aftermath of the event.• Managed video production for event promotion, including motion graphics and day-of-event recaps. Led the process from concept brainstorming and storyboard drafting with an intern to coordination with on-site AV for seamless presentations.• Oversaw media partnerships by conducting research on potential prospects, ensuring contract compliance, facilitating the exchange of digital assets and cross-promotion, and optimizing ad placements for maximum impact. Show less

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  Morgan Marketing & Communications

  Dec 2022 - May 2024

  Digital Media Manager

  • Established, organized, and maintained a member portal with exclusive content on client’s website, resulting in over 230 member sign-ups. Managed website operations, updating content and providing technical support.• Led the design and formatting of nine formal reports, including white papers and position papers, using Adobe InDesign, while also contributing to the final editing and proofreading process to ensure adherence to AP style guidelines.• Strategically promoted client activities via social media (achieving over a 260% increase in LinkedIn following) and bi-monthly newsletters, significantly amplifying member engagement and involvement. Show less

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  The Grit Ninja

  Jul 2024 - now

  Coach
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  Creatives by Anika

  Oct 2024 - now

  Freelance Marketing Consultant

  Clients: Weathernews Inc., Mogge Studio

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  Darien Butcher Shop

  Dec 2024 - now

  Digital Media Strategist