Shreya Gaba

Experience

• 

  Brainly

  Jan 2021 - Jun 2021

  Subject Matter Expert (SME)

  . Provided expert-level responses to biology-related queries, delivering accurate and detailed explanations to students.. Created and curated educational content, ensuring clarity, accuracy, and relevance to enhance learning outcomes.. Analyzed student engagement data to identify key areas for improvement and developed targeted educational materials.. Collaborated with the content team to develop and refine educational resources based on student feedback and evolving curriculum standards.. Maintained up-to-date knowledge of current trends and advancements in biology to provide the most relevant information. Show less

• 

  Zydus Cadila Healthcare Limited

  Jul 2022 - Jan 2023

  Quality Control (QC) Analyst Intern

  . Conducted rigorous quality control tests to ensure pharmaceutical products met industry standards and regulatory requirements.. Analyzed data from laboratory tests, identifying trends, anomalies, and areas for process improvement. Optimized and standardized testing protocols to enhance accuracy and efficiency in quality assessments.. Documented and reported test results, providing detailed analysis and recommendations for quality improvements.. Collaborated with cross-functional teams to address quality issues and implement corrective actions. Show less

• 

  ZS

  Jul 2023 - now

  . Led and managed Promotional Response (PR) projects for pharmaceutical clients, utilizing advanced regression analysis to assess the impact of promotional activities on sales.. Developed and maintained Marketing Data Bases (MDBs) using Python, integrating and structuring raw data for in-depth analysis.. Conducted diagnostics and hypothesis testing, including trend analysis and correlation, to validate findings and refine models.. Designed and implemented sophisticated regression models with Python and tools such as Zaidyn and the ZS Attribution Modelling App, selecting final models based on statistical criteria.. Executed competitive analysis and benchmark comparisons to provide actionable insights and strategic recommendations.. Created and applied the Omni Channel Measurement Framework, focusing on calculating and analyzing the Customer Engagement Index (CEI) to predict sales performance and guide marketing strategies. Show less

  • Senior Decision Analytics Associate

    Jul 2023 - now

  • Decision Analytics Associate

    Jul 2023 - now