Alekhya Rakhecha

Experience

• 

  Scripto - Content Writing Organisation

  Mar 2018 - Jun 2018

  Content Writing Intern

  SEO Content Writing :1. I curated blog content for more than 15 clients in areas ranging from fashion institutes to Real Estate enterprises. 2. Applied Search Engine Optimization and keyword application for prospective clients

• 

  APEX

  Jun 2018 - Apr 2020

  Business Development Manager

  Training & Development :1. Coordinated seminars and workshops at undergraduate colleges, with an aggregate footfall of 6,000+ students2. Counseled and enabled prospective students to explore career opportunities as per their areas of interestMarketing & Promotion : 1. Initiated campus engagement drives at 4 undergraduate colleges by devising various marketing strategies2. Benchmarked against competitors to understand differences in product, marketing, and customer perception.Digital Marketing : 1. Conceptualized the layout, design, and functionality of the website to increase the user experience and conversions2. Curated a value-added content strategy for the website and all the social media platforms according to users’ pain points which led to an increase in user engagement.3. Implemented SEO and other innovative digital marketing strategies, to drive traffic to the website and digital channels and acquire leads 4. Planned and executed digital marketing campaigns across all social media platforms to increase brand awareness 5. Lead a team of 6 interns to maintain and enhance social media presence across all Digital Channels Show less

• 

  My Captain

  Feb 2019 - Apr 2019

  Sales And Marketing Intern

  Marketing Strategy and Cold Calling :1. Devised marketing strategies to connect to prospective consumers. 2. Counseled students about online courses and increased the number of footfalls/visitors3. Played a key role in strategizing to target the Visakhapatnam market

• 

  Team Alloy

  May 2020 - Aug 2020

  Digital Marketing Intern

  Ideation:1. Suggested ideas for brands to increase their Social Media traffic and Store Footfalls2. Brainstormed over thoughtful and executable campaigns3. Worked on both Organic strategies and Paid campaigns for different brandsClient Servicing :1. Handled Social Media platforms of brands from various industries i.e B2B and B2C 2. Strategized on captions, copies and hashtags for different brands

• 

  Symbiosis Institute of Business Management (SIBM) Bengaluru

  Oct 2020 - Oct 2021

  Member | Public Relations and Media Committee
• 

  Jio Creative Labs

  Jun 2021 - Aug 2021

  Marketing Intern

  At Jio Creative Labs, I got an opportunity to hands on work on live projects. Here are the aspects I primarily worked on:Client Servicing :1. I primarily ideated and gave creative solutions to a brand, to increase their reach on Social Media platforms2. I worked on their over all Social Media communication strategy , and helped them position as a premium and luxury brandCopywriting :1. From understanding the tonality of the brand to executing crisp copies and captions, I mastered the art of Copywriting through practice and observation 2. I got an opportunity to give creative names of the IPs we primarily brainstormed for Pitch decksResearch and Strategy:1. Every pitch needs exemplary research skills, and during my tenure, I was involved into holistic research process2. From benchmarking to analyzing competitors, and to finding deep and relevant insights, I got an opportunity to work for 5+ pitch decksPitch Deck Making:1. During the tenure, a lot of company briefs had come to us, expecting a detailed Marketing strategy. Hence, along with my team members, we worked on detailed pitch decks of different industries i.e B2B, B2C, Celebrities2. Design of pitch decks are generally underrated. I enjoyed the process of understanding color psychology and brand elements, while making a visually appealing and presentable pitch deck Show less

• 

  Creative Commute - Marketing Agency

  Aug 2021 - now

  Founder

  Who are WE?We are a premium creative global marketing agency striving to help businesses achieve their MAXIMUM ROI with creativity!We focus on providing Innovative and Holistic marketing solutions to help any business grow. Our aim is to elevate your business through our customized and tested marketing strategies.Why choose us as your MARKETING ALLIANCE?Our work is customized and detail-oriented. It would be our honor to represent your brand’s unique voice which will help your customers understand the value your company holds. Our goal is to deliver a powerful 360 degree marketing strategy to help your business stand out within your industry. We stand by this formula, Your business + Our Creativity = Our SuccessLet's grow! Shall we? Show less