Darcy Blais

Experience

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  Home & Rural Appliances

  Jan 1998 - Jan 2003

  Director of Marketing

  As part of the leadership team reporting directly to the President, I managed all aspects of the marketing department and executed various marketing campaigns utilizing different advertising mediums including print, radio, TV, outdoor, web and direct mail.

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  Extreme Brandz

  Jan 2003 - Jan 2010

  Senior Marketing Manager

  Managed the North American marketing activities for Extreme Pita growing the brand from 50 restaurants to 200 locations across North America. Introduced a new restaurant brand of Mucho Burrito, opening 50 locations across Canada.

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  Electrolux

  Jan 2010 - Jan 2016

  Sr. Product Marketing Manager, Global (Director Level)

  As the head of product marketing reporting to the General Manager, I was responsible for the management of a $90M global vacuum platform, which included new product development, market research, marketing communication, public relations, digital marketing strategies and P&L management for 4 leading built-in vacuum brands of BEAM, Electrolux, AEG & Eureka.

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  ABM North America Corp. (acquired by Keter in 2017)

  Jan 2016 - Jan 2017

  Director of Marketing

  Responsible for the development and execution marketing strategies of a $52M product platform with a strong focus on new product development and product packaging, driven by consumer insights, supporting the needs of Canadian and USA retail accounts.

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  Massage Addict

  Jan 2017 - Jan 2020

  Director of Marketing

  As a key member of the leadership team reporting to the President, I developed and executed the marketing strategy for the Massage Addict brand. I was a valuable contributor to topline sales that grew from $40M to $60M in a two-year period.

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  Gorilla Franchise Services

  Mar 2021 - now

  Business Owner/Operator

  Gorilla Property Services offers high-quality and professional services in the exterior property maintenance industry related to the services of pressure washing, soft washing, window cleaning, graffiti removal, gutter cleaning, dryer vent cleaning and snow clearing services.