Roy Yoon

Experience

• 

  上海建工集团股份有限公司

  Jun 2009 - May 2010

  Marketing Assistant
• 

  Hewlett Packard Enterprise

  May 2010 - Jun 2015

  Project Controller
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  IBM

  Jun 2015 - Apr 2021

  • Understand, develop and implement the digital strategy as part of the IBM Systems overall strategy• Digital planning and execution, keep track of results and constantly optimize campaigns• Work with content marketing team to ensures content aligns with strategy and is up to date• Develop and manage tactics such as search optimization, search marketing, email marketing, content strategy/design, paid media, paid social,content syndication and other online lead generation tactics• Develop whole campaign media strategy for Korea and customize accordingly for local media vendors.• Secure and manage digital budgets for various digital campaigns on local/region level• Understand and implement social activities working with SMEs, sales teams, content owners to create conversations, engagement and advocacy• Management of agency for creative development Show less

  • Campaign Manager - Data & AI, AI Apps IBM Great China Group

    Feb 2021 - Apr 2021

  • Campaign Manager - Data & AI, IBM Great China Group

    Mar 2020 - Feb 2021

  • Senior Digital Strategist - (Systems, Asia Pacific)

    Apr 2016 - Mar 2020

  • Digital Marketing Specialist - (Cloud,Korea)

    Jun 2015 - Apr 2016
• 

  奥琦玮信息科技（北京）有限公司

  Apr 2021 - Feb 2022

  Marketing Director

  - Developed the group's marketing strategy, coordinatedmarketing creativity, content operations, event planning and execution, etc.,expanded the group's channels to establish customer relationships. - Built a marketing team from 0-1, adjusted theorganizational framework of the marketing department according to the group'snew strategy, and transformed from brand operation to a marketing system thatmainly acquires sales leads.- Built an online marketing system to directly reachcustomers online. Rebuilt the official website, optimized the website's leadacquisition channels, and established a lead's RLM (Response Lead Management)system to form a closed loop of the online marketing system with the telesalesteam. - Planned professional offline activities, disseminatedchannels, expanded the company's channels to establish customer relationships,and provided potential target customer reserve resources for the direct salesand channel departments. - Formulated media placement and media publicitystrategies. According to the automated marketing tool and data monitoring tool,the media placement content and ratio were adjusted in time, and the flow andlead conversion quality control were carried out to ensure efficient andcost-effective activity target output. Show less

• 

  中青旅联科(北京)公关顾问有限公司

  Feb 2022 - now

  数字营销总监

  - Served numerous clients in the IT industry, includingDell, Intel, Ericsson, and AWS; healthcare industry clients such as NovoNordisk and Janssen; and financial industry clients including China LifeInsurance, Everbright Bank, and Taikang Life Insurance. - Responsible for planning integrated marketingactivities, including online and offline events. Utilizing B2B marketingmethodologies, I designed entire campaigns that realized an end-to-end (E2E)loop from exposure, traffic attraction, registration, and valid leads tobusiness opportunities, achieving the goals of brand communication and leadcollection.- Assisted the business department in breakthroughs indigital marketing business in the three key industries of IT/Finance/BigHealth, providing advice at the strategic/product/solution level.- In charge of the overall business line of theInformation Industry Division.- Helped improve the digital marketing-related knowledgeand skill reserve of all United Technology staff. Show less