Catherine Daniel

Experience

• 

  WV Division of Tourism

  Jun 2005 - Aug 2005

  Public Relations Intern
• 

  TEC Agentura- Prague

  Jul 2006 - Jul 2007

  Business English Teacher

  • Designed English lesson plans for Czech business directors/professionals with an emphasis on business English• Led and coordinated groups throughout lessons • Incorporated client’s goals with needed language fundamentals and assessed progress

• 

  The Weekly Standard

  Oct 2007 - Jan 2010

  Advertising and Marketing Manager

  • Trafficked all online advertising campaigns for Weeklystandard.com and analyzed metrics for optimum performance • Created proposals and marketing materials• Wrote and served the weekly newsletter email in html to more than 30,000 subscribers • Developed and supervised the online merchandise store • Maintained social media presence through Facebook and YouTube • Coordinated with media for publicity appearances on stations such as MSNBC, Fox, NPR and the BBC• Assisted with the development of in-house advertisements and with the list rentals, print shops and creatives involved in direct mail campaigns • Managed VIP list delivery, complimentary subscriptions and customer complaints Show less

• 

  Qorvis MSLGROUP

  Jan 2010 - May 2014

  • Managed all incoming client and internal digital requests and oversaw their completion • Handled employees schedules in terms of time, tasks and overall workload of digital team• Balanced all ongoing projects, through Gantt charts and budgets to track success and ensure teams were properly resourced• Improved processes in the department to maximize efficiency, such as project management, time tracking and accounting• Led daily scrum in Agile environment and ensured projects remained on track; removed any impediments distracting the team• Communicated the department’s needs as a member of the Qorvis Staffing Committee Show less • Conducted media relations on behalf of tech and educational companies and foreign governments• Developed targeted media visibility plans and social media strategies; employed the use of tracking dashboards and editorial/opportunity calendars• Crafted thought leadership and CSR opportunities, including proactive recommendations and research• Broke down complex subject matter into digestible talking points and message guides for industry leaders• Wrote and managed website content for various accounts built on Drupal and Wordpress platforms• Ran successful digital advertising campaigns to meet client-specified metrics• Shot and edited videos for clients and optimized for social media Show less

  • Traffic Manager

    Jul 2012 - May 2014

  • Public Relations Senior Associate

    Jan 2010 - Jul 2012
• 

  Wunderman

  Jun 2014 - Apr 2016

  Account Manager

  • Ensured good relationships and grew advertising accounts with Citi, Best Buy, Chevron and Akamai• Ran global accounts with coordinators based out of Austin, Copenhagen and Singapore; developed workflow, asset management, and financial processes • Managed key print and digital advertising projects for Citi by creating briefs, estimates and schedules, coordinating project communications between departments, and installing check points to ensure quality of work• Led a team of account coordinators • Implemented Wunderman advertising workflow technology throughout client offices and conducted trainings • Worked with development team to enhance the toolset Show less

• 

  HackerAgency

  Aug 2016 - Sept 2017

  Project Manager

  • Oversaw and coordinated print and digital marketing projects for Amazon and Hyatt by developing SOW's and budgets, creating project documentation and schedules, assessing risks and managing oversight of work• Coordinated project resources and ensured team understood project parameters, including budgeted hours, schedules and responsibilities • Worked across multiple internal teams such as media buyers, targeting strategists, data analysts and print production• Improved project efficiencies in terms of reducing timelines and streamlining processes to increase company profit Show less

• 

  Dudnyk

  Feb 2018 - Mar 2020

  Senior Project Manager

  •Managed pharmaceutical product launches with $5+ million marketing budgets by developing scopes and estimates, building roadmaps and coordinating interdependencies of projects within launch programs•Planned departmental resourcing, created process improvements, managed project teams of 20+ people, led internal meetings and monitored budgets•Oversaw, guided and mentored a team of direct reports•Led digital and print projects including websites, emails, videos, augmented reality, print and conference collateral Show less

• 

  Workfront, an Adobe company

  Apr 2020 - Jan 2021

  Project Manager
• 

  Adobe

  Feb 2021 - now

  • Senior Project Manager

    Feb 2022 - now

  • Project Manager

    Feb 2021 - now