Michelle Bechtold

Experience

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  Nordstrom

  May 2011 - Jan 2013

  Department Manager
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  O&S Associates, Inc.

  Jan 2013 - Feb 2015

  Marketing Coordinator

  • Generated RFP/RFQ proposal responses, including hard/digital copies and supply to other team members (subs)• Coordinated multiple subcontractors and proposal materials for large submissions• Updating of project profile and firm resumes•Attended networking events with various industry trade organizations and following-up with contacts• Coordinated event sponsorships and advertising for marketing department• Researched pricing, and booking travel and hotel arrangements for trade show events• Attended industry trade shows (IPI, ASHE, ICMA) and demonstrating services to potential clients• Generated various marketing collateral for future use and distribution• Coordinated orders of marketing collateral (business cards, brochures, and promotional items)• Tracked proposal data and outcomes (wins, losses, fees, and hit rate)• Performed marketing outreach to reach new clients in the business sectors the firm serves• Actively participated in trade organizations including Women in Parking and SMPS Show less

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  The McCloud Group, LLC

  Feb 2015 - Jul 2015

  Marketing Coordinator

  • Researched and reviewed potential proposal opportunities. • Generated solicitation “breakdown” sheets for each RFP/RFQ to determine if opportunity was a “go” or “no go” in weekly marketing meetings. • Generated complete proposal responses in Adobe InDesign. • Responsible for all components of proposal generation including pulling relevant project experience and references, coordinating with technical staff for applicable write-ups, formatting resumes, contacting and coordinating sub-consultants (if needed), completing all forms, designing various graphic elements (covers, logistic plans, etc.), and final production. • Followed-up on outstanding proposal submissions and sub-consultant contracts. Created presentations and accompanying materials for project interviews and short-list presentations. • Attended public bid openings and recorded results and pricing information for competitive research. • Tracked marketing production schedule, active contracts and prequalifications/certifications (including MBE and SBE). • Handled all firm prequalifications/certifcations including new applications, reinstatements, and renewals for agencies such as the NYC SCA, DASNY, the NJ Department of Treasury, and the NJ SDA. • Maintained marketing collateral and branded company equipment. • Handled insurance certificate requests for all new projects. • Developed project profile sheets and case studies for new projects. • Optimized company candidate resume database for future CM project positions. Show less

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  Walker Parking Consultants

  Jul 2015 - Aug 2017

  Marketing Coordinator

  · Served as sole marketing coordinator in New York office. Responsible for all marketing materials and proposal responses coming from New York office.· Assisted business development in prospecting new clients and identifying opportunities in the tri-state region. Developed appropriate qualifications packages for distribution.· East Coast representative for Walker’s social media team; responsible for identifying and development for various social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, and company Wordpress-based blog).· Developed email blasts and other marketing communications for New York office.· Prepared proposal responses for various RFI/RFQ/RFP solicitations; identified and coordinated with required subconsultants and internal Walker team to develop required technical materials for submittal. Show less

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  Unitronics Automated Parking Solutions

  Sept 2017 - Feb 2018

  Marketing Communications Specialist

  · Responsible for all marketing activities relating to the North American market.· Developed and managed $300,000 marketing budget.· Managed scheduling, logistics, and follow up for all US trade shows/events.· Prepared various content for all social medial channels (Facebook, LinkedIn, Twitter) and collaborated with project team members for successful cross promotion on social media channels.· Managed and updated company website including site layout, projects, events, and marketing collateral.· Utilized targeted email newsletters for lead cultivation from company database.· Supported sales team in identifying and qualifying potential leads. Show less

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  Hazen and Sawyer

  Feb 2018 - Mar 2023

  Associate

  · Led high-fee and strategic pursuits while collaborating with Pursuit Teams on content development. · Active participant in NJ/PA Regional Business Development meetings. · Submitted and won pursuit proposals having revenue potential in excess of $64M for 2022, reflecting the highest value of any NE Proposal Group member. · Successfully managed multiple NYCDEP pursuits simultaneous as the lead/sole coordinator, submitting $11M in fees in a single fiscal month (2022). · Piloted development of internship program and led recruitment process. Supervised the intern, provided coaching and professional development which led to a full-time hire.· Spearheaded the development of electronic submittal SOPs and implementation during the pandemic. · Responsible for NE proposal group Quarterly Reporting.· Served as backup to Proposal Group Manager in relation to department operations and institutional knowledge. Show less

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  Dewberry

  Mar 2023 - now

  Senior Marketing Manager

  Manage complex procurement processes for NJ transportation clients from positioning through deliverable development. Apply sales strategy development throughout the pursuit lifecycle including creative thinking, critical and risk-based reasoning (Go/No-Go evaluations), and persuasive communication (messaging/pre-positioning). Work closely with Client Management team to understand client needs, challenges, and drivers. Translate understanding of the competitive landscape, our client needs, potential opportunities, outside influences, and key differentiators in actionable marketing activities and goals. Implement process improvement, optimization, and skill building in areas including capture planning, client management, proposal writing, messaging, and graphics development. Focus on building teams and holding challenging conversations to drive growth. Initiate new results driven tools with associated metrics to streamline decision-marking, facilitate collaboration, and encourage organizational change. Coach and mentor staff (marketing staff, hybrid employees, and emerging technical professionals). Show less