VIDHI OJHA

VIDHI OJHA

Co Head at Corporate Relations

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location of VIDHI OJHADelhi, India

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  • Timeline

  • About me

    Digital Marketing Manager at Growthcure

  • Education

    • Kendriya Vidyalaya

      -
    • Netaji Subhas Institute of Technology

      2019 - 2022
      Bachelor of Business Administration - BBA Business Administration and Management, General
  • Experience

    • FINSOC, NSUT

      Mar 2021 - May 2022
      Co Head at Corporate Relations
    • Netaji Subhas Institute of Technology

      Mar 2021 - May 2022
      Coordinator at training and placement cell
    • 180 Degrees Consulting NSUT

      Apr 2021 - Jun 2022
      Senior Consultant
    • FinSkool

      May 2021 - Jul 2021
      Equity Advisor Intern
    • GrowthCure

      Jun 2022 - Mar 2023
      Digital Marketing Manager

      Created and managed end-to-end digital marketing campaigns for skincare, hair care, and luxury brands with monthly budgets ranging from ₹50,000 to ₹1,00,00,000, resulting in a consistent increase in brand exposure and online sales.Collaborated with cross-functional teams to develop monthly marketing plans, offers, and strategies, utilising data-driven insights from Analytics tools, Shopify, and keyword analysis.Analysed key performance indicators (KPIs) to evaluate campaign effectiveness in both Facebook Ads and Google Ads, consistently optimising campaigns to achieve maximum ROI.Devised content creation strategies for Search Engine Results Pages (SERP) and Facebook ad campaigns, leading to enhanced media performance and the creation of more impactful content.Compiled performance presentations and pitch decks by analysing website performance and utilising Data Visualization Tools to communicate campaign results and strategies effectively to clients and stakeholders.Utilised Google Analytics to track website traffic, user behaviour, and conversion metrics, identifying opportunities for further optimization and growth.Conducted A/B testing of ad creatives, headlines, and landing pages to refine campaign elements and improve click-through rates (CTR) and conversion rates. Show less

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Sept 2021
    • SQL for Data Science

      Coursera
      Aug 2021