VIDHI OJHA

Experience

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  FINSOC, NSUT

  Mar 2021 - May 2022

  Co Head at Corporate Relations
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  Netaji Subhas Institute of Technology

  Mar 2021 - May 2022

  Coordinator at training and placement cell
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  180 Degrees Consulting NSUT

  Apr 2021 - Jun 2022

  Senior Consultant
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  FinSkool

  May 2021 - Jul 2021

  Equity Advisor Intern
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  GrowthCure

  Jun 2022 - Mar 2023

  Digital Marketing Manager

  Created and managed end-to-end digital marketing campaigns for skincare, hair care, and luxury brands with monthly budgets ranging from ₹50,000 to ₹1,00,00,000, resulting in a consistent increase in brand exposure and online sales.Collaborated with cross-functional teams to develop monthly marketing plans, offers, and strategies, utilising data-driven insights from Analytics tools, Shopify, and keyword analysis.Analysed key performance indicators (KPIs) to evaluate campaign effectiveness in both Facebook Ads and Google Ads, consistently optimising campaigns to achieve maximum ROI.Devised content creation strategies for Search Engine Results Pages (SERP) and Facebook ad campaigns, leading to enhanced media performance and the creation of more impactful content.Compiled performance presentations and pitch decks by analysing website performance and utilising Data Visualization Tools to communicate campaign results and strategies effectively to clients and stakeholders.Utilised Google Analytics to track website traffic, user behaviour, and conversion metrics, identifying opportunities for further optimization and growth.Conducted A/B testing of ad creatives, headlines, and landing pages to refine campaign elements and improve click-through rates (CTR) and conversion rates. Show less