Alex Tse

Experience

• 

  E-Services Group (ESG)

  May 2012 - Jan 2017

  Senior Ecommerce Executive

  Responsibilities: Plan, executive, measure, analyze and fine-tune all marketing initiatives with Full P&L responsibility for B2C salesGoogle products Implementation and maintenance+ Google Adwords+ Google Analytics+ Google Tag Manager+ Affiliate Marketing+ Data Analysis+ Work Flow Improvement+ Email Direct Marketing+ Facebook Advertising

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  Lalamove

  Jan 2017 - now

  Regional Digital Marketing Manager

  - Lead SEA cities & India on Digital Acquisition & Activation activities to meet team KPI (PPC, Social, Programmatic, Braze, Branch.io)- Lead regional performance marketers on the digital strategies, monitoring budget & maximize ROI- Proactively develop meaningful analysis to derive action items- Liaise with Vendors including Google, Facebook, Branch, Braze account manager for the latest product update, troubleshooting and organise workshop to improve city performance marketing skill sets- Planned and coordinate cross department acquisition project- Owner of regional digital advertising account including Google Ad, Facebook, Linkedin & Affiliates+Initiate campaign ideas+Regional acquisition strategies+Data Analysis, website and mobile app event tracking+Building visualize report for action items generation+ROI Improvement+Campaigns Evaluation & Improvement+Improve Awareness+SEM & Social Media AD Optimization Show less