Skaiste Sluijter

Experience

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  Depfa Bank

  Apr 2011 - Aug 2011

  Credit Officer Intern

  InternThe main responsibility of the role is to undertake annual review and/or annual internal rating update of each public sector borrower in my defined portfolio, which are a range of German local authority borrowers. The role and analysis includes identifying loans/borrowers/sponsors which do not develop as forecasted as soon as possible to enable the Bank to proactively react to potential risk and to react on time.

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  GE Energy

  Jan 2012 - Aug 2012

  Financial Analysis and Planning Intern

  - short & long term planning, analyzing business performance, and providing strategic recommendations to management.

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  Oxyme

  Apr 2014 - Apr 2015

  Social Media Analyst

  Identification, collation and analysis of key social media, website, customer and brand related data (English and German speaking markets). Use of marketing knowledge to help generate brand awareness, sales, and creation of new products/services and/or improvements of existing ones.Main focus on Philips Consumer Lifestyle products.

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  VEON

  Nov 2014 - Feb 2018

  From consumer acquisition to consumer delight! Ecommerce, mobile, web, retail.Development and constant updating of global digital and traditional marketing and Go to Market strategy to support company's goals. Analysis of existing practices and creation of new initiatives in the product strategy and/ or product marketing to outperform set KPIs.Working with local teams and external parties (e.g. creative agencies) to develop and deliver timely campaigns and initiatives for product launches or activation. Drive new product development/ market entry strategies and improve existing ones for multiple geographies based on local consumer insight combined with best in class concepts. Championing customer focus across the activities and providing marketing direction across projects.Internal and external communications, including PR and B2B/ B2C marketing for Digital Financial Services.International event planning and management - senior and executive level international events for more than 40 people and over 30 different nationalities. Reporting to the Global Head of Marketing, a part of global Commercial and Digital team. Show less MFS - Mobile Financial services: fastest growing segment in mobile. Reporting to the Director of MFS and working together with teams spread globally to achieve mutual goals.Responsibilities:B2B and B2C marketing campaignsGo To Market strategyPlan and implement brand & marketing communications strategy across key markets globally.Drive new product development and market entry strategies for multiple geographies based on local consumer insight.Championing customer focus across the activities and providing marketing direction across projects.Championing big and thick data.Overall operational MFS program management: governance, delivery plans, performance tracking, reporting, presentation support, program management processes.Stakeholder management and networking: maintain contacts with existing program stakeholders; Maintain the program’s network and contribute to further development of the program. Events and workshops: planning, organization and coordination of international events and workshops. VimpelCom is an international telecoms company operating in 13 countries and headquartered in Amsterdam, is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies. Show less Working in the office of COO, directly assisting and co-managing simultaneous projects together with Group Directors and C-level executives in the fields of operations, commercial and finance. Responsibilities are split into two parts: 1. Project management (owning projects - planning, interaction with BUs)2. Analysis (providing content to the projects, proactively looking for areas that can be improved and creating solutions – improvement of existing products/services/operations and contributing to the strategy definition via market intelligence activities; collecting and analysing market/ competitor/ own data).VimpelCom is an international telecoms company operating in 13 countries and headquartered in Amsterdam, is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies. Show less

  • Marketing Manager

    Mar 2016 - Feb 2018

  • Marketing and Program Officer - MFS

    Sept 2015 - Apr 2016

  • Assistant Project Manager

    Nov 2014 - Oct 2015
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  New Neuromarketing

  Dec 2017 - May 2021

  Neuromarketing Author

  In my free time, I enjoy reading and exploring newest neuromarketing trends and bridging the gap between the science and the business. I share the knowledge on New Neuromarketing website.New Neuromarketing says..."As marketing practitioners who love results, we love science.But as schedules usually get tighter and tighter, most of us have little time to actually dive into the big bulk of science that gets published each month. And those that dare typically stumble upon long lists of obscure studies, filled with scientific mumbo-jumbo that’s often hard to decipher.Monthly Bridging Science And PracticeNew Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.We Bring You The 5% That Matters5%. That’s the number of scientific studies that actually offers some real world application. What remains is a large chunk of contrived experiments held in artificial lab settings that have no resemblance to the real world in which consumers buy our products and services." Show less

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  Booking.com

  Feb 2018 - May 2022

  Overlooking holistic strategy and customer journeys for the consumer facing communications via email and push.Delivering blended communications across channels that are:- user centric: based on real user needs across different lifecycle stages- innovative: offering value to the user and containing a number of solutions- beautiful: world class design and copy - deliver business impact: supporting company wide goals and campaigns that deliver the thrill and excitement of travel! Show less At the heart of a brand new marketing channel for booking.com. I am in charge of consumer facing campaigns in collaboration with our Strategic Partners and am responsible for the full marketing strategy as well as GTM within this area. Driving high impact campaigns based on a number of measures, including iROI, but also learnings for future implementations. I love collaborating across departments to plan and implement multi channel campaigns that have a wide reaching customer impact.You can read more about one of the global consumer facing campaigns I truly enjoyed leading: https://brandculture.london/case-study/energizer-booking-com/ Show less

  • Senior Marketing Specialist

    Mar 2020 - May 2022

  • Marketing Specialist

    Feb 2018 - Feb 2020