Claudio Russo

Experience

• 

  KPN

  May 2016 - now

  Responsible for steering the revenue and profitability of the KPN TV & Entertainment portfolio in the consumer market. Main activities: strategy development and execution for the TV & Entertainment portfolio. Proposition development based on customer insights and market developments. Guiding new market introductions. Responsible for the commercial performance in KPN fiber roll-out areas. By developing and executing new marketing formulas. Experience with execution and optimization of both ATL & BTL campaigns. Including customer acquisition, upsell & retention strategies. Responsible for regional commercial performance in top 20 cities in the Netherlands for the brands KPN & Telfort. Realizing growth by initiating, developing and executing regionally targeted acquisition campaigns for the KPN & Telfort brand. Both ATL & BTL campaigning using online & offline channels. Took part in the 3-year traineeship which focuses on professional-, and personal development by offering various courses and a personal development program. Responsible for product development and the market introduction of a new product in the Digital Workspace domain.

  • Proposition Manager Partnerships, TV & Entertainment

    Jun 2020 - now

  • Sr Marketing Manager - Regional Marketing

    Jun 2019 - May 2020

  • Marketing Manager - Regional Marketing

    Oct 2017 - May 2019

  • Young Talent Program

    May 2016 - Apr 2019

  • Commercial Product Manager - Digital Workspace

    May 2016 - Sept 2017