Claudio Russo

Claudio Russo

Followers of Claudio Russo1000 followers
location of Claudio RussoAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Proposition Manager Partnerships, TV & Entertainment | KPN | Consumer Market

  • Education

    • Bonhoeffer college

      2004 - 2009
      VWO Economie & Maatschappij
    • Rijksuniversiteit Groningen

      2013 - 2016
      Master of Science (MSc) - Cum laude BA - Organizational & Management Control
    • Rijksuniversiteit Groningen

      2014 - 2016
      Master of Science (MSc) - Cum laude International Business & Management

      Activities and Societies: EBF International Business Research

    • Rijksuniversiteit Groningen / University of Groningen

      2009 - 2013
      Bachelor of Science (BS) Bsc Business administration

      Activities and Societies: Board member Integrand Groningen, Knaek Groningen Thesis: The influence of national culture on foreign entry modes (grade: 8)

  • Experience

    • KPN

      May 2016 - now

      Responsible for steering the revenue and profitability of the KPN TV & Entertainment portfolio in the consumer market. Main activities: strategy development and execution for the TV & Entertainment portfolio. Proposition development based on customer insights and market developments. Guiding new market introductions. Responsible for the commercial performance in KPN fiber roll-out areas. By developing and executing new marketing formulas. Experience with execution and optimization of both ATL & BTL campaigns. Including customer acquisition, upsell & retention strategies. Responsible for regional commercial performance in top 20 cities in the Netherlands for the brands KPN & Telfort. Realizing growth by initiating, developing and executing regionally targeted acquisition campaigns for the KPN & Telfort brand. Both ATL & BTL campaigning using online & offline channels. Took part in the 3-year traineeship which focuses on professional-, and personal development by offering various courses and a personal development program. Responsible for product development and the market introduction of a new product in the Digital Workspace domain.

      • Proposition Manager Partnerships, TV & Entertainment

        Jun 2020 - now
      • Sr Marketing Manager - Regional Marketing

        Jun 2019 - May 2020
      • Marketing Manager - Regional Marketing

        Oct 2017 - May 2019
      • Young Talent Program

        May 2016 - Apr 2019
      • Commercial Product Manager - Digital Workspace

        May 2016 - Sept 2017
  • Licenses & Certifications

    • Data Analytics for Business Program

      MIcompany - Data Analytics for Business Program
      May 2018
    • Leadership Acceleration Program

      Vlerick Business School
      Sept 2022
    • Certified Behavioural Designer

      SUE | Behavioural Design
      Oct 2019
      View certificate certificate
    • 2-Day AI for Marketing and Growth Course

      Growth Tribe
      Feb 2019
      View certificate certificate
    • Certified Scrum Product Owner (CSPO)

      Scrum Alliance
      May 2017
      View certificate certificate
    • 2-Day Growth Hacking Crash Course

      Growth Tribe
      Dec 2017