Simon Dreyfuss

Experience

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  Citizens Campaign for the Environment

  May 2008 - Aug 2008

  Community Organizer

  Campaigned to help upgrade technology being used at Milstone Nuclear Power Plant on the Long Island Sound and eliminate the use of harmful pesticides in public schools.

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  Franklin Pierce University

  Sept 2008 - May 2010

  Manager - Womens Basketball

  • Oversaw Logistical responsibilities of team.• Participated in 2010 NCAA tournament.

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  Downey & Mcgrath - Internship

  Jan 2009 - May 2009

  The Washington Center Political Leadership Program

  • Attended weekly staff meeting to prepare weekly strategy/handled many administrative duties.• Worked with House Financial Services Committee to form legislation that pertained to housing financial crisis and bank reforms.• Took part in the appropriate steps to alleviate challenges facing the nation such as the Credit Crisis, • Healthcare, Mortgage Foreclosure Mitigation and how financial infrastructure within a business works.

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  Camp Ramah in the Berkshires

  Jun 2009 - Aug 2009

  Counselor for Children Wth Special Needs

  • Helped Acclimate Children with special needs into general camp program.

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  New York Life Insurance Company

  Jul 2010 - Feb 2011

  Financial Professional

  • Advised Clients how to put money away for retirement college funding, and to protect assets.• Strong client management skills developed and learned how to manage a business.

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  Salem Global Internet Marketing

  Oct 2012 - Aug 2013

  SEO Marketing Specialist

  • Conducted Keyword Research for Website Optimization.• Consulted clients on best SEO and PPC strategies.• Wrote content for client websites & corresponding blogs.• Researched and reported on client web analytics.• Devised different website linkbuilding strategies.

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  Acronym

  Aug 2013 - Aug 2019

  • Work full time on multiple SEO campaigns for multiple Fortune 100 clients.• Conduct in depth SEO Website Structural Audits for incoming clients.• Conduct in depth keyword research for clients to determine what keywords and phrases best fit their target market.• Run monthly campaign reports for all clients focusing on targeted metrics. (rankings, traffic, conversions)• Give weekly recommendations to clients to optimize on and off page issues that currently hinder website performance. Show less

  • Search Marketing Manager (SEO, PPC)

    Jan 2019 - Aug 2019

  • SEO Manager

    Jul 2016 - Dec 2018

  • Associate Manager, SEO

    Aug 2015 - Jul 2016

  • SEO Strategist

    Jul 2014 - Jul 2015

  • SEO Analyst

    Aug 2013 - Jul 2014
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  Stella Rising

  Aug 2019 - Dec 2019

  Associate Director, SEO

  • Conducted comprehensive technical SEO audits using tools like ahrefs, SEMrush, Screaming Frog, and Python, creating strategic roadmaps for enterprise-level clients in an agency setting.• Led and advanced the analytics-driven culture within the marketing department, implementing best practices and training jr. team members on data analysis and interpretation to inform marketing decisions.

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  Kapitus

  Jan 2020 - now

  Digital Marketing Manager (SEM/SEO)

  • Foster strong relationships with key vendors and internal stakeholders, including C-suite executives, ensuring alignment and success in SEO/SEM initiatives at every funnel touchpoint.• Navigate cross-departmental coordination and communication, effectively managing expectations and aligning marketing strategies with overall business objectives.• Utilized Google Analytics and scripting to design and implement landing page A/B testing, enhancing user engagement by 63% and achieving a 100% increase in ROAS Year over Year.• Implement SQL queries to analyze GA360 data, developing a comprehensive multi-touch attribution model. Employ Python and machine learning to uncover correlations in keyword data sets, enhancing on-page optimization and driving traffic growth. Show less