Daniel Urbina-McCarthy

Experience

• 

  School of the Art Institute of Chicago

  Jan 2009 - Jan 2014

  • Received 2012 Art Institute of Chicago Chairman’s Award – SAIC Administration

  • Finance and Administration Coordinator

    Jan 2013 - Jan 2014

  • Assistant to the Senior Vice President/Chief Operating Officer & VP of Finance and Administration

    Jan 2009 - Jan 2013
• 

  The University of Chicago

  Jan 2014 - Jan 2019

  Associate Director of Admissions, Chair of Empower, Director of International Outreach & Strategy

  International and domestic admissions leader. Led double-digit application growth in key international admissions territories through targeted marketing and on-the-ground recruitment strategies. Chaired Empower initiative that made UChicago a leader in admissions reform, specifically test optional admissions policy and supporting low income students. Key member of team that created model and promoted undergraduate veteran policies prior to launch - now UChicago is ranked as one of the top 5 destinations for veteran students. Show less

• 

  Hyde Park Art Center

  Jan 2019 - Jan 2021

  Deputy Director

  Operational lead of cross-functional teams. Managed financial health, facilities, administration, human resources, marketing & communications, and public programming of 32,000 sq. ft. 80+ year old community organization with 20 FTE and seven-figure annual budget. Drove strategy and planning during COVID-19 pandemic, including securing emergency funding (PPP loans).

• 

  GBK Collective

  Nov 2021 - now

  Manager, Research & Insights

  As a versatile marketing professional, I've had the exciting opportunity to dive into an array of industries, from cutting-edge generative AI to the roar of professional sports. Problem solving starts with first principals, academic rigor, and advanced analytics, but my journey has taught me that whether it's B2B or B2C, understanding the human element is key.I thrive on decoding consumer behavior across various sectors:Generative AI & Cloud Computing: Demystifying complex tech for everyday users; part of the research and writing team of AI@Wharton's "Growing Up: Navigating Gen AI's Early Years"Digital Advertising & Telecommunications: Connecting brands with their audience in the digital ageAutomotive: Navigating the road from traditional to electricProfessional Sports & Live Events: Amplifying the thrill for fans and audiencesNon-profits: Understanding communities to better resonate and inspire action Show less