Laura Purcell

Experience

• 

  Pineapple Public Relations

  May 2013 - Aug 2013

  Public Relations Intern

  • Wrote and distributed press releases, pitches, blog posts and newsletters for various clients• Assisted in planning and executing the Southeast Tourism Society's Atlanta Travel Media Meetup• Created and maintained media lists with Cision• Maintained publicity files and created monthly publicity reports

• 

  Epting Events

  Aug 2013 - Dec 2013

  Sales and Events Intern

  • Updated company blog and pinterest account • Created and edited client proposals in internal database• Created and updated content for online venue database• Assisted in property management of company wedding venue • Maintained digital and hard copy calendars

• 

  ExpressJet Airlines

  May 2014 - Aug 2014

  Corporate Communications Intern

  • Researched and developed feature stories for employee intranet and company blog• Developed content and strategy for pilot recruiting social media presence • Researched analytics for improvement of company intranet

• 

  Paul Mitchell Schools

  Aug 2014 - Jun 2017

  • Created and implemented marketing campaigns across various platforms to drive admissions• Served as content manager for company website• Responsible for all social media content and analytics • Responsible for all social media content and analytics• Served as content manager for company website• Managed recruitment for advanced education academy through CRM

  • Marketing Leader

    Jun 2015 - Jun 2017

  • Recruitment Leader and Marketing Specialist

    Aug 2014 - Jun 2015
• 

  Furkids

  Jun 2017 - Nov 2019

  Marketing and Events Manager

  • Created and executed digital marketing campaigns across all platforms including social media, website and email• Planned and executed all events, including third party fundraising partnerships with companies including Coca-Cola and Shorenstein Properties, and annual signature events• Drafted email communications, blog posts, press releases and other communication materials

• 

  Atlanta Magazine

  Nov 2019 - Mar 2020

  Marketing Manager

  • Worked in collaboration with the Event Director to support magazine events through sales, marketing collateral, promotion and public relations• Owned all promotional campaigns for Atlanta magazine events and programs, including print, digital, email, and partnership marketing plans for each event and program• Developed plan for sales promotion for the year including identifying and producing all collateral needs to support the local and national sales team• Researched, wrote and developed sales and marketing copy Show less

• 

  TriMed Media Group

  Jun 2020 - now

  • Senior Manager, Digital Marketing

    Jun 2024 - now

  • Digital Marketing Manager

    Jun 2020 - Jun 2024