Mike Lavin

Experience

• 

  Town of Babylon Parks and Recreation

  Jun 2010 - Aug 2015

  Swim Instructor

  Certified Swim instructor for the Town of Babylon’s Parks and Recreation officeTaught children and adults lessons daily, dealt with parents and other local residents on a daily basis

• 

  The University of Scranton TV Station (RTN)

  Aug 2015 - May 2016

  Responsible for creating content and overseeing production for several entertainment shows. Activities included acting as floor manager, operating cameras, and managing graphics and audio. Oversaw station social media accounts; posted content to YouTube.

  • Assistant Entertainment Producer

    Aug 2015 - May 2016

  • Assistant Promotions Manager

    Aug 2015 - May 2016
• 

  Falco Ink.

  Jun 2016 - Aug 2016

  Intern

  Falco Ink. is a leading entertainment public relations and marketing firm, creating and implementing release campaigns for feature films and documentaries.As an intern, I was responsible for extensive media research for several campaigns.

• 

  The University of Scranton TV Station (RTN)

  Aug 2016 - May 2017

  Associate Producer

  Oversaw various operations within the TV studio, including:• Directing live campus news shows weekly• Directing school sporting event broadcasts • Organizing and assisting in the filming of other special school events such as guest speakers

• 

  Study Abroad Office - University of Scranton, Fall 2016

  Aug 2016 - Dec 2016

  Team Member

  I worked with a small team of students to create an integrated marketing campaign for the University of Scranton Study Abroad Office. The objective was to increase involvement of students and professors with their faculty-led programs. Our team developed several strategies utilizing public relations, marketing, advertising, and social media. We ultimately produced a campaign book that outlined our research, strategies, tactics, budget, and timetable for our plan of action.

• 

  King + Company

  Aug 2017 - Dec 2017

  Intern

  King + Company is a PR firm based in New York City that provides public relations for local and national non-profit organizations. As an intern, I conducted media research, created new media lists, and maintained a database tracking media coverage of client firms. I was also responsible for creating and communicating pitches to journalists and other media personnel to help drive coverage of client firms and initiatives. Other responsibilities included updating client information portals with recent media coverage and assisting with logistics and materials for intra-company information sessions for clients and fundraising events. Some of the clients that I worked with included amfAR, The Visiting Nurse Service of New York, and City Harvest. Show less

• 

  Prescription PR

  Mar 2018 - Aug 2018

  Intern

  Prescription PR is a digital marketing firm that specializes in the healthcare industry. I was responsible for creating SEO and marketing content for a wide range of different clients. This content primarily included client blogs, social media posts, and content pieces for client websites. Other responsibilities included utilizing social media management platforms such as Hootsuite to schedule and post client social media.

• 

  Tandem Marketing Communications

  Aug 2018 - Sept 2019

  Account Coordinator

  Tandem Marketing Communications is a PR and Marketing firm based in New York City and Austin that provides PR and Marketing services for retail technology-focused clients. As account coordinator, I manage Tandem’s day-to-day client support functions for technology-oriented clients including Withings, SquareTrade, and a wide variety of different startups. My responsibilities include: · Developing traditional PR material for clients, including pitches, press releases, and award submissions. · Creating and maintaining client media lists, award lists, event calendars, and client coverage trackers.· Providing clients with weekly/monthly update reports, outlining recent coverage and overall campaign success.· Assisting multiple clients with promoting and staffing exhibit booths at CES 2019. · Pitching client initiatives and stories to members of the press. · Securing and staffing interviews for clients. · Managing and coordinating sample unit send outs with media outlets for client reviews. · Updating company website with new information such as recent client coverage. Show less

• 

  Freelance

  Nov 2019 - Apr 2020

  PR Practitioner

  • Worked with various PR professionals who required extra assistance for major client initiatives, such as CES 2020, SXSW, and other trade shows.• Pitched technology journalists to generate interest and media coverage of startup clients.• Maintained all client coverage trackers and developed client-ready reports during and after CES 2020.• Secured and coordinated interview placements with major outlets for clients.• Developed client press material such as media lists, pitches and press briefing books for media interviews. Show less

• 

  Trinity College Dublin

  Aug 2020 - Sept 2021

  Graduate Student
• 

  AccountancySchool.ie

  Jan 2021 - Jun 2021

  Digital Marketing Consultant

  • Developed digital marketing strategy enabling AccountancySchool.ie to expand into new foreign markets. Our new UK ads had a CTR of 6.91% while our ads targeting India had a CTR of 12.78%.• Produced a strategic digital marketing plan including online ads, social media, and a comprehensive SEO overhaul. Our new PPC efforts alone nearly doubled the number of new users to AccountancySchool.ie.• Conducted a digital audit of the AccountancySchool.ie to gauge their strategic weaknesses and strengths.• Developed Google Search and Display ads, Facebook and LinkedIn Ads, a social media content calendar, and a social media crisis plan, along with a social media blueprint for our client to use in the future. Our Facebook ads led to a 30% increase in web traffic originating from Facebook.• Created a digital analytics report using Google Data Studio highlighting the success of our digital initiatives. Show less

• 

  Omnicom Media Group

  Feb 2022 - now

  Biddable Account Executive