Craig Leabig

Experience

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  Citi

  Oct 1996 - Nov 2012

  Developed and implemented programs to maximize sales revenue for Citi’s Direct to Customer Acquisition mortgage business. Analyzed market conditions to create innovative strategies to capture new business opportunities through digital marketing programs and sales funnel improvements. Facilitated and led program execution through partnership across the organization, agencies and investors. Managed to ensure marketing spend provides acceptable returns. Partnered with Senior Leadership to identify, define, scope and implement solutions to CitiMortgage’s loan origination process problems. Charged with developing a new Process Improvement competency and to develop methodologies to assist management in assessing, analyzing, and implementing changes focused on improving Customer Experience and improving P&L performance. Supported strategic decision-making by providing financial analysis. Manage information flow through MIS development, business reviews, productivity reporting and volume forecasting. Responsible to ensure process capacity is commensurate with product demand in highly volatile marketplace. Created capacity models for large-scale organization. Managed a team of business analysts. Oversaw day-to-day operations of a multi-billion Home Equity Loan origination program. Managed sales, fulfillment, and underwriting. Supervised domestic call center sales and operations teams (~450 FTE), and outsourced processes in Manila, Philippines, and Mumbai, India and a Workforce Management Command Center. Managed national Retail sales and customer service call centers. Managed cross-sell processes across several City affiliate businesses as well as e-commerce and customer retention. Supervised 15 managers and more than 250 phone representatives in multiple call center locations. Oversaw quality assurance and agent productivity at a national sales call center offering mortgage products. Supervised 24 call center sales specialists. Managed operations of and new business development for regional financial institution offering personal secured and unsecured lending products. Supervised branch staff. Responsible for branch P&L. Developed business and provided customer service.

  • SVP - Direct To Customer Marketing Leader

    Sept 2011 - Nov 2012

  • SVP - Director of Process Reengineering

    Sept 2009 - Sept 2011

  • SVP - Director Business Planning and Analytics

    Dec 2008 - Sept 2009

  • VP - Director of Sales and Operations

    Jun 2006 - Dec 2008

  • VP - Sales and Customer Contact

    Aug 2004 - Jun 2006

  • AVP - Sales Manager

    Apr 2000 - Aug 2004

  • Branch Manager

    Jun 1998 - Apr 2000

  • Customer Service Representative - Branch Manager Trainee

    Oct 1996 - Jun 1998
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  Equifax Workforce Solutions

  Nov 2012 - Jun 2016

  I led Product Management and Product Marketing for Equifax's Unemployment Cost Management business. This business handled more than 23% of all new and renewal unemployment benefit applications in the United States on behalf of more than 6000 employers. These products provide:• Relief of the administrative burden of claims management.• Compliance with increasingly complex Unemployment Integrity legislation.• Consultative expertise and program oversight.• Full access to technology solutions and human capital.• Strategies to maximize state and federal unemployment tax issues. Show less I managed a portfolio of products that deliver $243 million dollars of revenue to Equifax Workforce Solution’s Verification Services business unit. These products are driven by unique data assets and capabilities that enable access to credit and government/employment benefits by facilitating a secure, efficient and regulatory-compliant environment among financial institutions, employers, government agencies and consumers/employers.These products provide:• The world’s most comprehensive and timely income and employment verifications platform to enable credit in diverse markets.• Fraud deterrence to save consumers/businesses money and to ensure benefits to those that need them.• Industry thought leadership to help employers/verifiers best manage new and existing regulatory compliance. Show less

  • Marketing Leader - Unemployment Cost Management

    Jul 2015 - Jun 2016

  • Product Leader - The Work Number

    Nov 2012 - Jun 2015
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  3W Partners LLC

  May 2016 - Apr 2019

  Managing Partner

  At 3Wp I ran the business' consulting division. Responsibilities included: business development, marketing, sales, and leading client engagements for fortune 100 firms.

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  Vendor Surf

  Jun 2017 - Dec 2019

  Co-Founder

  The ORIGINAL vendor search engine across mortgage and credit union ecosystems, whereby searchers can select from over 3,000 search filters to instantly identify potential vendor partners. Also, our digital calendars typically have 300 to 500+ conferences, events, webinars and educational opportunities, many of which are free. (Invest in yourself!) Nobody monitors and reports on the vendor marketplace like we do.

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  Inbound Ignited

  Apr 2019 - now

  Founder

  Inbound Ignited is a Revenue Operations Agency supporting marketing, sales, customer success and operations teams to drive growth through operational efficiency. We help our clients implement and get the most out of their tech stack.

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  Informative Research

  May 2023 - now

  Senior Vice President Marketing

  As the Senior Vice President of Marketing at Informative Research (IR), I’m passionate about driving strategic growth and innovation in the mortgage and financial services industries. With extensive experience leading high-performing teams, I focus on creating customer-centric marketing strategies that enhance brand visibility and deliver measurable results.At IR, I spearhead initiatives that bridge the gap between cutting-edge data solutions and client needs. My team and I work closely with sales, product, and operations to craft clear, engaging messaging that resonates with our clients—from mortgage lenders to financial institutions. Our goal is to ensure that our clients have the tools and insights they need to make informed decisions.I’m proud to be part of a company that is at the forefront of delivering comprehensive credit data, verifications, and advanced analytics to simplify the mortgage process for both lenders and consumers.Let’s connect if you’re interested in learning more about how we can help improve your lending process or just to share ideas around marketing innovation! Show less