Reed Klanderud

Experience

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  Krames StayWell

  Jan 1998 - Jun 2014

  ►Overall responsibility for marketing, sales, client services, content development and delivery platforms for the national headquarters of the American Heart Association, the American Lung Association and other leading association clients; responsible for all strategic growth and development initiatives, including identifying new opportunities►Formulated and implemented business development plans that included identifying, initiating, developing, negotiating and closing new partnerships ► Leveraged the brand power of respected association clients through content licensing to drive revenue growth, learning and positive behavior change in the populations they serve Show less ►Servicing American Red Cross national headquarters (client) in support of its $150 million health, safety and preparedness business, supervised marketing management including:• Development and implementation of national B2B and B2C marketing plans• Lead generation• Analysis reporting• Brand management• Communications with customers and constituents• New product development• Budgeting• Staffing• Market research• Sales and marketing training program development• Executive-level client relations ►Through influence management, motivated client to get onboard with changes based on market trends including the transformation from print-only to an online and mobile facing orientation reducing production and operating costs Show less ►Planned and executed integrated digital and print marketing collateral system, web site development, marketing communications campaigns, and new product development ►Overcame slow product adoptions by providing customer base with easy, convenient access to online program updates, tools and resources that received a 97% satisfaction rating, increased new product adoption rates, and increased program revenue ►Executed a consistent branding system across the entire portfolio resulting in a visual identity to match the client’s reputation as a world-renowned non-profit organization Show less ►Conceived and implemented new media marketing by introducing the first Web Expo in partnership with the American and Canadian Red Cross resulting in more than 2,500 health and wellness professionals attending a virtual event including a large number of Fortune-1000 companies, increasing revenue and market share, reducing the costs of in-person training and setting the groundwork for growth with 20,000 professionals attending a future online event►Provided leadership to create multi-channel web site, digital and print lead generation campaigns, trade show and event strategies, media relations and high-impact marketing collateral materials►Supervised customer communications for 200,000 training professionals Show less

  • SVP Strategic Services | Business Development | New Partnerships

    Jan 2012 - Jun 2014

  • VP Marketing Communications | B2B | B2C | Customer Engagement

    Jan 2010 - Jan 2012

  • Executive Director Marketing | New Product Development

    Jan 2008 - Jan 2010

  • Director Marketing | Digital | Product Marketing | Brand Management

    Jan 2001 - Jan 2008

  • Sales Consultant | Strategic Marketing

    Jan 1998 - Jan 2001
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  Marketing Business Development Leaders in San Francisco, CA

  Jun 2014 - Apr 2015

  Founder | VP Marketing Business Development

  ►Provide sales and marketing consulting services to healthcare organizations and employers including:• Business plan and sales strategy development• Healthcare market research and competitive analysis• Sales training• Operations assessment and workflow process recommendations• Brand strategy enhancements and website assessments►Network with healthcare leaders to understand their challenges within an ever changing healthcare environment ►Attend networking events, research industry leaders, track industry trends and participate in industry discussions Show less

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  BHM Healthcare Solutions

  May 2015 - May 2022

  Sales Director

  ►Develop new client relationships for BHM Healthcare Solutions, a medical and behavioral URAC accredited IRO and health consulting firm with a national footprint, proprietary cutting-edge technology and one of the highest customer satisfaction ratings in the industry►Negotiate contracts for BHM Healthcare Solutions, an IRO that offers consistent, reliable reviews powered by data-driven decision making►Build sales pipeline on behalf of BHM, an IRO that has received URAC Comprehensive Review Accreditation for both internal and external review services►Close new business by employing a collaborative approach by partnering with clients to develop the solution that best meets their needs Show less